Corporate Executive Board (CEB) (NYSE: EXBD), a leading research and advisory services firm, today announced the release of “The Challenger Sale: Taking Control of the Customer Conversation,” a new book that confirms companies are wasting precious time and money cultivating sales people who focus on building and maintaining relationships instead of teaching business insights—the number one attribute customers value in today’s complex selling environment. “The Challenger Sale” prescribes specific steps companies can take to develop a sales force of Challengers, which in a study of more than 6,000 sales reps, consistently outperformed other types of sales reps by nearly 15 percent.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52980-corporate-executive-board-new-book-the-challenger-sale-dixon-adamson
It\'s a dramatic moment. In an ultra-modern audio studio, a Pearl White Lexus LFA supercar faces its challenger: a lone crystal champagne flute on a pedestal alongside a sleek amplifier. The vehicle\'s keyless ignition is engaged, and its rear wheels start spinning on a dynamometer. The engine roars louder and louder, the speedometer clicks past 150, 160, 170 mph. That\'s when the glass quivers and shimmies until – kshhh! – the flute shatters in gorgeous slow motion.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lexus/44440/
For busy moms who rely on a handful of go-to recipes, dinnertime can become monotonous. To help spice up the dinner routine, Hellmann’s® and Best Foods® mayonnaise are launching the first-ever Chicken Challenge, a series of head-to-head chicken dish challenges that will help moms diversify their weekly recipe repertoire. Each week on Hellmanns.com, two chicken dish “challenger” recipes from Chipotle Lime Crusted Chicken to Baked Buffalo Chicken and more will go up against one of the most popular recipes on Hellmanns.com, Parmesan Crusted Chicken. Consumers will vote to determine their favorite chicken recipes of the week.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52353-hellmanns-best-foods-chicken-challenge-moms-diversify-dinnertime-routine
Inwi, the ambitious challenger operator in Morocco, has today announced the roll out of Sicap Customer Retention Platform, a flexible, plug and play solution which rewards Inwi subscribers for their mobile, fixed or Internet service loyalty.
The Sicap Customer Retention Platform is powered by the “Loyalty Manager”, a flexible real-time promotions and campaigning enabler.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/sicap/47598/
When it comes to innovation from the car world, the place to catch it all is the SEMA Auto Show in Las Vegas. Tens of thousands of automotive professionals from around the world descend on the city to check out the latest and greatest car gadgets, products, tools and news.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/63835-sema-auto-show-2013-las-vegas
Think “muscle car” performance, and images of speed and power are more likely to come to mind than crash tests and safety ratings. Because no one buys a sports car to drive in the slow lane, the best all-¬ around occupant crash protection is crucial. The Insurance Institute for Highway Safety (IIHS) recently put a trio of iconic sports coupes through their paces, and unlike more sedate sedans, none earns the scores needed to clinch a TOP SAFETY PICK award.
IIHS evaluated 2016 models of the Chevrolet Camaro, Dodge Challenger and Ford Mustang in the full battery of crashworthiness evaluations. The Mustang comes closest to earning TOP SAFETY PICK, while the Camaro falls shortin one category and lacks an available front crash prevention system. The Challenger is most in need of improvement.
To qualify for TOP SAFETY PICK, vehicles must earn good ratings in the small overlap front, moderate overlap front, side, roof strength and head restraint evaluations and have a basic-¬rated front crash prevention system. To qualify for the Institute’s highest award, TOP SAFETY PICK+, vehicles must earn good ratings in the five crashworthiness tests and an advanced or superior rating for front crash prevention.
In order to succeed in today’s B2B sales world, salespeople must create buyer consensus among diverse customer stakeholders. Those who fail to do that risk falling victim to the status-quo – the minimal-risk, lowest-cost option – or worse, losing the deal altogether. The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results from CEB (NYSE: CEB), a best practice insight and technology company, reveals that it isn’t just about how you engage, but who you engage within the customer organization that drives complex sales today.
“The ‘senior decision-maker’ no longer exists in B2B sales. That makes the most significant problem facing marketing and sales teams a buying problem, not a selling problem. Organizations need to shift their focus from making the sale to understanding buyer groups – and who among them really shapes decisions,” said co-author Brent Adamson, executive advisor at CEB. “Our research shows that the one thing that matters most to executives is whether or not a supplier has buy-in with the rest of the organization – NOT the supplier’s actual offering or solution.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7427252-ceb-the-challenger-customer/
Le dimanche 7 juin, Biotherm a récompensé toutes les participantes à la course Nike Women’s Paris. Une course urbaine exclusivement féminine, qui propose deux distances et encourage les femmes, débutantes ou professionnelles, à dépasser leurs propres limites.
Pourquoi les femmes courent-elles aujourd’hui ? Pour se dépenser, juste pour le plaisir. Pour se sculpter le corps et le mental. Pour se sentir fortes. Pour embrasser des valeurs positives et adopter un lifestyle sain. Pour apprendre à se respecter, soi-même, son corps mais aussi les autres. Pour être belles. Et, avant tout, pour se sentir bien.
Biotherm s’adresse à toutes ces femmes qui aiment se challenger. Parce que la beauté fait partie d’un état d’esprit, Biotherm s’attache à accompagner les femmes à vivre pleinement, et surtout intensément.
S’associer à la course Nike Women’s Paris était donc une évidence.
Pour visualiser le communiqué multimédia, rendez-vous sur : http://www.multivu.com/players/fr/7550051-biotherm-nike-womens-race-paris
Research from CEB (NYSE: CEB), a best practice insight and technology company and the creators of the Challenger™ Selling model, shows that 51 percent of customers who might be willing to buy from a supplier are not willing to advocate for them and help them get deals over the finish line. This is a direct result of the difficult, internal buying process. Unfortunately, sales organizations lack a true understanding of their customers and are unable to simplify the complexities of buying for them.
“Willingness to buy is not the same as willingness to advocate; suppliers need customers to advocate and fight for them to get deals done today,” said Brent Adamson, principal executive advisor at CEB and co-author of The Challenger Sale and The Challenger Customer. “In order to move past ‘good enough’ and ‘status quo,’ suppliers need to go beyond just understanding how customers interact with them, to gaining a thorough understanding of how they work, what is important to them and how they interact with each other.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7427254-ceb-challenge-align-prescribe-b2b-sales-strategy/
