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AXE Shower and COMEDY CENTRAL Digital have teamed up to develop the AXE Dirtcathlon – a four-part Web series pitting coed teams against one another other in crazy challenges designed to get them as messy as possible within 90 seconds. The series, hosted by actor/comedian Rob Riggle, will launch today on www.axedirtcathlon.com. The AXE Dirtcathlon will be showcased on COMEDY CENTRAL’s Atom.com website and will also be featured on ComedyCentral.com, Spike.com, Jokes.com, and other Viacom-owned properties. To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/axedirtcathlon/50132/