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When it comes to pork, there has never been a better time than now to make something delicious. That is why the National Pork Board (NPB) today launched ‘El Sabor de Hoy’ campaign, aimed at Hispanic consumers in the U.S. The campaign will create awareness of pork’s unmatched flavor and now value making it the ideal protein on any occasion for Hispanic consumers. “The time to indulge with pork and make delicious dishes for family and friends is now,” said Jose de Jesus, director of multicultural marketing at the National Pork Board. To view the multimedia release go to: http://www.multivu.com/players/English/8022151-national-pork-board-el-sabor-de-hoy/

The back-to-school craze is in full motion, and the National Pork Board (NPB) wants to help parents prepare meals not just for their kids, but for the whole family. NPB has partnered with top digital Latino influencers to bring healthy, savory meals for everyday eating. “Back to school is a special time for the entire family, and we wanted to offer tips and pork recipes with quality nutrition that could be enjoyed by the entire family,” said Jose de Jesus, director of multicultural marketing at The National Pork Board. “It is important that even with the craze of this season families get to enjoy homemade dishes. Pork is safe, healthy and affordable, making it the perfect protein for any lunch box.” To view the multimedia release go to: https://www.multivu.com/players/English/8391951-national-pork-board-back-to-school-meal-planning/