Leading Scotch Whisky brand LABEL 5 reveals an exclusive partnership with bartenders around the world who have created innovative and tasty cocktails with LABEL 5 Classic Black. In addition to this digital campaign called “WHISKY CONFIDENTIAL”, LABEL 5 announces being partner of the IBA’s World Cocktail Championships for 2015.
With its videos, LABEL 5 invites its consumers to enter into private and trendy bars to get exclusive cocktail recipes imagined by the bartenders.
Reflecting the latest whisky-based cocktails trends in Shanghai, New York and London, LABEL 5 stays true to its international and contemporary positioning while offering a new experience that enhances the smoothness and balanced character of its core reference LABEL 5 Classic Black.
To view the multimedia release go to:
http://www.multivu.com/players/English/7655951-label5-whisky-confidential-campaign/
Leading Scotch Whisky brand LABEL 5 reveals an exclusive partnership with bartenders around the world who have created innovative and tasty cocktails with LABEL 5 Classic Black. In addition to this digital campaign called “WHISKY CONFIDENTIAL”, LABEL 5 announces being partner of the IBA’s World Cocktail Championships for 2015.
With its videos, LABEL 5 invites its consumers to enter into private and trendy bars to get exclusive cocktail recipes imagined by the bartenders.
Reflecting the latest whisky-based cocktails trends in Shanghai, New York and London, LABEL 5 stays true to its international and contemporary positioning while offering a new experience that enhances the smoothness and balanced character of its core reference LABEL 5 Classic Black.
To view the multimedia release go to:
http://www.multivu.com/players/English/7655951-label5-whisky-confidential-campaign/
Leading Scotch Whisky brand LABEL 5 reveals an exclusive partnership with bartenders around the world who have created innovative and tasty cocktails with LABEL 5 Classic Black. In addition to this digital campaign called “WHISKY CONFIDENTIAL”, LABEL 5 announces being partner of the IBA’s World Cocktail Championships for 2015.
With its videos, LABEL 5 invites its consumers to enter into private and trendy bars to get exclusive cocktail recipes imagined by the bartenders.
Reflecting the latest whisky-based cocktails trends in Shanghai, New York and London, LABEL 5 stays true to its international and contemporary positioning while offering a new experience that enhances the smoothness and balanced character of its core reference LABEL 5 Classic Black.
To view the multimedia release go to:
http://www.multivu.com/players/English/7655951-label5-whisky-confidential-campaign/
John Dewar & Sons Ltd., one of the most respected names in the world of Scotch whisky, today announced plans to release a range of new expressions and never-before-released single malts – the hidden gems of its single malt portfolio. This bold move, unprecedented in recent years, will introduce a treasure trove of top-shelf whiskies to consumers around the world.
The distinguished drams of ABERFELDY®, AULTMORE®, CRAIGELLACHIE®, THE DEVERON® and ROYAL BRACKLA® are launched under the title of the “Last Great Malts,” each with a compelling story and character.
For generations, these distinctive whiskies have been distilled and left to mature undisturbed in oak casks. Now, at last, whisky aficionados the world over will be able to taste the single malts from these distilleries in their authentic form.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/72762539-Last-Great-Malts-Scotch-Whisky/
Leading Scotch Whisky Brand LABEL 5, is launching in mid-June an amazing competition through its Facebook pages, the 5” City contest, which invites its worldwide fans to take a 5-second Instagram video of their favourite city, to get a chance to win a round-the-world trip for 2!
To view the Multimedia News Release, go to http://www.multivu.com/mnr/71400536-label-5-instagram-video-contest-5-city
DEWAR’S®, the world’s most awarded blended Scotch whisky, today announced the launch of its exciting new visual identity and bottle design. This major evolution in the storied Scotch founded by John Dewar in 1846 is being supported by a global multimedia campaign rooted in the brand’s authenticity and legendary heritage to take the iconic brand into the future.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/71400513-dewars-new-packaging-and-bottle-design
This year Glen Grant is releasing an exceptionally rare edition, the Glen Grant 50 Year Old – a fitting tribute to the innovation and whisky craftsmanship woven into the legend of Glen Grant.
On 28 October 1963 a rather special cask was hand filled by a young man who, at the time, was unaware that this liquid gold would ultimately shape his destiny. It would slowly mature for 50 years until 25 November 2013, when it reached its zenith – a robust, full-bodied and perfectly balanced single malt of distinction.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/65033-campari-glen-grant-50
Following the success of the award winning Johnnie Walker Houses in Shanghai and Beijing, creative agency LOVE has now designed a third House for Diageo in Seoul. Just being launched, the super deluxe whisky embassy is described by LOVE in design terms as “The most ambitious Johnnie Walker House to-date”.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63462-love-creative-johnnie-walker-house-seoul
The world’s leading luxury retailer has teamed up with one the world’s finest malt whisky brands to create a truly unique collection of rare whiskies.
The Dalmore Paterson Collection – the only one of its kind in the world – goes on sale and will take pride of place in the newly refurbished Fine Spirits Room at Harrods from 16 July 2013 for £987,500.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/61942-harrods-the-dalmore-rare-whisky-collection
EL DÍA DEL PADRE ES UN DÍA ESPECIAL EN EL QUE TODOS DECIMOS “PAPÁ, GRACIAS POR SER MI INSPIRACIÓN, GRACIAS POR SER MI GUÍA”. SIN DUDA ALGUNA, LAS SELECCIÓN DE UN BUEN REGALO PUEDE SER EN OCASIONES COMPLICADO, PERO AL MISMO TIEMPO EMOCIONANTE.
BUCHANAN’S ES EL REGALO IDEAL PARA TODOS AQUELLOS PAPAS AFICIONADOS AL WHISKY. AÚN ASÍ CUANDO TU PAPÁ NO ES TAN APEGADO A LA CELEBRACIÓN, ÉL SIEMPRE AGRADECERÁ ESA PEQUEÑA MUESTRA DE CARIÑO Y AGRADECIMIENTO.
CELÉBRALO A LO GRANDE CON BUCHANAN’S ESPECIAL RESERVE Y DEMUÉSTRALE QUE ÉL ES SIMPLEMENTE, EL MEJOR PAPÁ. ESTE ELEGANTE WHISKY ES UNA MEZCLA DE LAS MÁS FINAS MALTAS DE ESCOCIA Y ES RECONOCIDO POR SU EXCEPCIONAL SUAVIDAD Y CUERPO COMPLEJO. ESTE LUJOSO WHISKY DE 18 AÑOS DE EDAD ES IDEAL PARA UNA TARDE ÍNTIMA EN COMPAÑÍA DE ALGUIEN MUY ESPECIAL.
Some of the world’s most famous whisky makers, Johnnie Walker, Bushmills, J&B and Talisker, have harnessed the creative talents of up-and-coming independent film makers around the globe to help inspire people to ‘raise a glass’ to their dads this Father’s Day.
The whisky makers partnered with MOFILM, a global network of more than 45,000 film makers, to seek short films that pay tribute to fathers in a campaign called ‘Raise a glass to your dad’.
MOFILM challenged 20 film makers to create a short piece that told the story of their relationship with their father and how whisky plays a part in that.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/diageo/53835/
Chivas Regal, the original luxury whisky and official sponsor of the 65th Festival De Cannes, reaffirmed its commitment to its global brand partner FilmAid International, after announcing plans for a new global fundraising programme.
To mark the first year anniversary of the Chivas Regal FilmAid partnership, Chivas unveiled a new short film documenting the amazing work of FilmAid focussing on a FilmAid project at the Kakuma Refugee Camp in Kenya.
Oscar winning actor and FilmAid supporter, Cuba Gooding Jr., joined FilmAid UK Chair Iliane Ogilvie Thompson and Chivas Regal Brand Director, James Slack on stage for an exclusive screening of the new short film commissioned by Chivas.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53819-chivas-filmaid-cannes
