To meet consumers\' highly diverse needs with regards to the beauty of their hair, L\'Oreal announced today the inauguration of its Global Hair Research Centre located in Paris Saint-Ouen. The Centre\'s Research & Innovation programmes (R&I) is exclusively dedicated to the haircare profession which includes hair colouring, hair care (shampoos, conditioners), styling, (sprays, gels, waxes) and perms, smoothing or straightening.
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Five Hundred hairdressers from across the country took to the streets of New York City on December 1st—World AIDS Day 2010—to launch ‘Hairdressers Against AIDS’ in the United States. Hairdressers Against AIDS is a global advocacy program that aims to empower the entire industry of hairdressers and salon professionals to use their unique relationship with their clients to become a resource to interact, educate and help prevent the spread of HIV. Hairdressers Against AIDS (U.S.) is sponsored by The L’Oréal Fondation D’Enterprise in partnership with the United Nations Educational, Scientific and Cultural Organization (UNESCO) and the Global Business Coalition on HIV/AIDS, TB and Malaria (GBC), and is believed to be one of the largest HIV/AIDS mobilization campaigns in U.S. history.
To view Mulimedia News Release, go to http://multivu.prnewswire.com/mnr/hairdressersagainstaids/47483/
