School is out for the summer and for many teens playing video or online games is high on their activity list. According to a new survey from Capital One Financial Corporation (NYSE:COF), 56 percent of teens say they spend 30 minutes or more playing video or online games on average each day, with 18 percent spending over two hours gaming. The good news is that over half (58 percent) of teens say that the games they play are at least sometimes educational, and 76 percent of the young people polled believe that educational gaming is a great way for them to learn.
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Taj Hotels Resorts & Palaces today announced the second phase of their brand architecture exercise with the roll-over of 19 hotels to their new brand, Vivanta by Taj Hotels & Resorts, slotted in the 5-Star Upper Upscale segment. India’s largest hospitality group flagged off Vivanta by Taj Hotels & Resorts at a gala event at the brand’s marquee hotel, Vivanta by Taj – Whitefield, Bangalore. This follows the highly successful launch of their Upscale brand - The Gateway Hotel - exactly two years ago.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/ihc/44198/
To meet its mission to teach busy families how to turn everyday meals into full-flavored dishes with just the right amount of spice, La Costeña has launched The Spice is Right Tour. The tour — an entertaining, educational and recipe tasting experience — will be featured at some of the nation’s most popular family festivals, and is sponsored by La Costeña, manufacturer of America's number one selling jalapeño.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lacostena/43877/
Yakult U.S.A. Inc. unveils its new "Love Your Insides." campaign for its signature probiotic drink, Yakult, which sells in major retailers primarily on the West Coast. It will kick off this week in 29 major designated marketing areas with a TV spot called "True Love" and will air in both English and Spanish. Both versions of the commercials are formatted as 30 and 15 second spots and will be supported by a mix of radio (Hispanic only), online, print collateral and redesign of yakultusa.com website. The campaign, which is the brainchild of El Segundo, CA-based Siltanen & Partners Agency (S&P), will introduce consumers to a lovable new brand icon in the form of a cuddly digestive system.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/yakult/45773/
