TFM&A and OA&A Expo opened its doors today to thousands of marketing and advertising professionals, all there to see the 250+ exhibitors across digital, CRM, data and direct marketing solutions, more than 100 case-study led seminars and 10 cutting-edge keynotes from industry experts including Google, Cap Gemini and Microsoft.
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Virgin America, the California-based airline, today marks the launch of its first international city and sets it sight on its next destinations. Today, the airline toasts its new Toronto service on a celebrated flight from Los Angeles International Airport (LAX) through San Francisco International Airport (SFO) to Toronto Pearson International Airport (YYZ). Governor Arnold Schwarzenegger joins Virgin Group Founder Sir Richard Branson onboard the LAX to SFO leg, and via WiFi at 35,000 feet over the California coast, they announce the airline's intent to serve a new destination: Mexico. Upon touchdown, San Francisco Mayor Gavin Newsom will welcome Sir Richard, the Governor and other guests. The SFO to YYZ flight then will continue on to cross the border in style with Drake, the Toronto native and GRAMMY nominated recording artist, hosting a mile high party en route.
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Callaway Golf Company (NYSE: ELY) today announced the February 18 retail availability of the new Odyssey® D.A.R.T.™ line of putters, featuring a groundbreaking target alignment system from the #1 Putter in Golf®. Odyssey’s Direction and Realignment Technology (D.A.R.T.) utilizes a dart-like pattern on the top of the putterhead to easily align the center of the putter face with the target when addressing the ball.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/odyssey/46338/
TruGreen recently launched MyBotanicPlanet.com, a free online educator resource to inspire K-5 students’ interest in the diverse plant world, to receptive educators attending the National Science Teachers Association (NSTA) national conference in San Francisco. TruGreen, the nation’s largest professional lawn, tree and shrub care provider, is receiving high marks from educators for the brand’s creative resource that enables convenient access to U.S. standardized lesson plans in botany and related interactive activities.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/trugreen/50275/
As storage volumes increase by up to 40 percent a year, most enterprises are not prepared to deal with the influx. To control costs and ensure accessibility, enterprises need to adopt new ways to make their storage more efficient.
Frost & Sullivan recently published a whitepaper, The Coming Storage Armageddon: What Your Database Administrator Isn’t Telling You, correlating the business risks to a hands off approach. Additionally, the whitepaper identifies easy and cost-effective solutions that can have a high impact on improving the storage environment.
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Cardsharp® is the first real innovation in penknives since the first folding knife, which has been around for more than 2,000 years - virtually unchanged from today's Swiss Army penknife.
Cardsharp® is thinner, lighter, and due to its use of surgical stainless steel for the blade, sharper. So sharp in fact that it has been selling more than one unit every minute at peak times.
Three ingenious folding operations metamorphose Cardsharp® from credit card size to utility knife in a flash of hi-tech origami - watch the exciting video
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/iainsinclairdesign/50532/
Call it a revealing look at underwear: Janie Bryant, the costume designer for the AMC TV hit series “Mad Men,” has partnered with Maidenform Brands, Inc. to help enlighten and guide women on the importance of intimate apparel as the foundation for creating personal style. In her role as Maidenform’s Wardrobe Expert, Ms. Bryant who won an Emmy® for her work on HBO’s “Deadwood” western themed series and is now a multiple Emmy® nominee for her work on “Mad Men,” will join Maidenform in helping educate consumers by offering flattering fit and styling tips as well as share her expertise in dressing an array of body types, a skill honed while working on the set.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/maidenform/45488/
AOL Inc. (NYSE: AOL) launched a new, next-generation AOL.com (www.aol.com), programmed in day-parts, putting video front and center, featuring original and sourced content and emphasizing local integration. The new page design is based on several iterations extensively tested by the company and marks the latest step in AOL’s strategy to marry high-quality content at scale with innovative functionality and technology to create a highly-visual and more rewarding experience for users and advertisers.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/aol/46942/
Dreams have been a topic of speculation and interest throughout history, and Kia Motors America (KMA) is tapping into the idea of dreams revealing true desires in a new 60-second commercial set to air during the fourth quarter of Super Bowl XLVI. In the spot, titled “Drive the Dream,” the new 2012 Optima Limited races through a Gen X couple’s wildest thoughts as they sleep, including: Victoria’s Secret® Angel Adriana Lima waving the checkered flag at a speedway; an in-your-face Mötley Crüe concert; mixed martial arts legend Chuck Liddell battling in the ring; a heroine and hunk on horseback in a romance novel setting; champion bull rider Judd Leffew taming a bucking rhinoceros; and a fairy tale ending.
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The Ad Council is joining the U.S. Department of Agriculture’s Food Safety and Inspection Service, in partnership with the U.S. Food and Drug Administration (FDA) and the Centers for Disease Control and Prevention (CDC), to debut their first joint national multimedia public service campaign to help families prevent food poisoning in the home.
The Food Safe Families campaign was announced this morning by USDA Secretary Tom Vilsack and HHS Secretary Kathleen Sebelius in time for the July 4th holiday and the start of summer when foodborne illnesses tend to increase—a time when many families celebrate with food. It’s also a time when foodborne illnesses tend to increase with more outdoor meals, and other factors that increase the risk for disease-causing bacteria in food.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/50582/
Ausfilm and representatives of the Australian film industry are in Los Angeles this week (25-29 October, 2010) for Ausfilm Week 2010. Ausfilm Week aims to build relationships to encourage international film and television production in Australia.
To view Multimedia New Release, go to http://multivu.prnewswire.com/mnr/ausfilm/46634/
Homewood Suites by Hilton, the international brand of the all-suite, home-like hotels, today launched an integrated brand awareness campaign starring the brand’s beloved “Lewis the Duck” mascot and its suites with full kitchens. The campaign includes TV, print, and online ads, as well as a Duckmentary chronicling Lewis’ TV ad shoot, which will serve as the centerpiece for a corresponding social media and public relations campaign.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/homewood-suites/48873
