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Callaway Golf Company (NYSE: ELY) today introduced its new udesign™ by Callaway personalization and customization platform. udesign by Callaway, an online customization tool, gives golfers purchasing a RAZR Fit® Driver the unprecedented ability to design their own version of the Company’s hot new club that is already in the hands of Phil Mickelson, Ernie Els and Alvaro Quiros.
Featuring an innovative and easy-to-use online interface, golfers can visit www.callawaygolf.com/udesign to select their own color choices on RAZR Fit’s clubhead and grip, as well as a myriad of shaft model and other custom configurations. udesign by Callaway presents the opportunity to design one of more than 70,000 unique versions of the award-winning RAZR Fit Driver, giving golfers the ability to express their individualism on the course like never before.
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Callaway Golf Company (NYSE: ELY) today announced the April 13 retail availability of the new Odyssey® Metal-X™ line of insert putters, representing the latest in the brand’s storied history of game-changing innovations surrounding the most important club in the bag. With a lightweight aluminum face in front of a urethane backer layer, Metal-X putters provide golfers the crisp feedback of a metal striking surface with the benefits of a softer feel for optimal touch. Aesthetically pleasing with a sleek midnight black finish, the putters also offer a textured face that delivers a truer, more consistent roll.
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http://www.golfclubdrivers.co Tiger Woods continues to dominate the media when it comes to golf no matter how he plays. Is he dead or isn't he, that is the question? Here at GolfClubDrivers.co we publish what we consider to be the best golf stories of the day along with all the latest news, views and reviews.
Callaway Golf Company (NYSE: ELY) today announced the March 2nd worldwide availability of the all-new HEX Black Tour™ golf ball. The product of a multi-year Research & Development enterprise, Callaway’s HEX Black Tour features a host of new and proprietary technologies that differentiate this ultra-premium golf ball from every round, white, dimpled, 1.620-ounce ball in the game. The engineering advancements—including an innovative dual-core construction, an exceptionally durable cover material and revolutionary HEX Aerodynamics—combine to deliver a five-piece golf ball with better Spin Separation and all-around performance characteristics than any previous introduction from Callaway.
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Callaway Golf Company (NYSE: ELY) today announced the establishment of an advanced, creative position for multiple Emmy and Grammy Award-winning actor, musician and avid golfer Justin Timberlake. A Callaway Staff Professional since 2008, Timberlake will lend his versatile talents as a Creative Director for the Callaway portfolio of Brands. Timberlake will engage in the development and execution of high-level concepts within Callaway’s marketing activities and offer wide-ranging consultation on the visual representation of the Brand. The multi-year agreement was announced by Jeff Colton, Sr. Vice President of Global Brand and Product, Callaway Golf.
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Callaway Golf Company (NYSE: ELY) today announced the February 17th worldwide availability of its much-anticipated RAZR Fit™ Driver and RAZR Fit™ Fairway Woods. Building on 29 years of club making excellence, Callaway’s RAZR Fit line of woods represents the Company’s most advanced products to date. By combining the performance benefits gained from several proprietary technologies with an easy-to-understand, adjustable hosel — plus moveable weights to promote draw or neutral ball flight — Callaway is empowering players around the world to dial in their game with RAZR Fit. Marking a new standard in performance customization, RAZR Fit’s straightforward adjustability delivers optimum performance and real results for every golf swing.
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Callaway Golf Company (NYSE: ELY), recognized worldwide for its technologically advanced golf equipment, today announces the October 14 availability of its Spring 2012 golf apparel line for men and women. Featuring performance characteristics that are authentic to golf, such as moisture wicking, strategic breathability and UPF 30+ protection, Callaway apparel is tested and proven each week on the professional tours around the world. The collection blends performance attributes with a refined and contemporary style for a distinctive look and feel.
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Callaway Golf Company (NYSE: ELY) today announced the February 18 retail availability of the new Odyssey® D.A.R.T.™ line of putters, featuring a groundbreaking target alignment system from the #1 Putter in Golf®. Odyssey’s Direction and Realignment Technology (D.A.R.T.) utilizes a dart-like pattern on the top of the putterhead to easily align the center of the putter face with the target when addressing the ball.
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Callaway Golf Company (NYSE: ELY) today revealed its next generation golf GPS device, the Callaway upro mx. A successor to the Company’s acclaimed original upro device, which earned a Best of What’s New Award from Popular Science, the Callaway upro mx sets a new standard for innovation in the category with a host of intuitive
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Automobili Lamborghini S.p.A. and Callaway Golf Company (NYSE: ELY) have signed an agreement to connect the resources of their world-renowned Research and Development teams. This unique alliance establishes an ongoing collaboration to develop innovative technologies and materials designed to enhance the performance of each company’s products. The partnership, as well as the introduction of a new, co-developed material called Forged Composite™, was officially celebrated today at the 2010 Paris Motor Show by Automobili Lamborghini President and CEO Stephan Winkelmann and George Fellows, President and CEO, Callaway Golf.
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