Union Pacific Railroad today launched a new social media campaign urging photographers and high school seniors to refrain from taking photographs on or near train tracks. Through startling videos, the campaign compares the dangers of snapping photos on the tracks to posing for senior pictures on a busy highway. Neither are safe locations. The campaign launched exclusively on social media channels Facebook, Twitter, Instagram and YouTube.
To view the Multimedia News Release, go http://www.multivu.com/players/English/7555651-union-pacific-photo-safety-campaign/
Leading Scotch Whisky brand LABEL 5 reveals an exclusive partnership with bartenders around the world who have created innovative and tasty cocktails with LABEL 5 Classic Black. In addition to this digital campaign called “WHISKY CONFIDENTIAL”, LABEL 5 announces being partner of the IBA’s World Cocktail Championships for 2015.
With its videos, LABEL 5 invites its consumers to enter into private and trendy bars to get exclusive cocktail recipes imagined by the bartenders.
Reflecting the latest whisky-based cocktails trends in Shanghai, New York and London, LABEL 5 stays true to its international and contemporary positioning while offering a new experience that enhances the smoothness and balanced character of its core reference LABEL 5 Classic Black.
To view the multimedia release go to:
http://www.multivu.com/players/English/7655951-label5-whisky-confidential-campaign/
As part of their ongoing Stop the Texts. Stop the Wrecks. Texting and Driving Prevention campaign, the Ad Council and the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) are partnering with YouTube creator and actress Meg DeAngelis to raise awareness of this dangerous behavior. The collaboration also coincides with the release of new television campaign public service advertisements (PSAs) and the launch of Project Yellow Light, a national video contest and scholarship program that aims to educate young drivers on and generate engagement around this issue.
Meg is joining the effort as part of the Ad Council’s Creators for Good program by distributing new exclusive video content to her almost four million subscribers on YouTube. The video amplifies the campaign message, showing drivers that no matter how “safely” they think they can drive while doing other things, distracted driving is always dangerous. Created as an advice video, Meg runs through “10 Everyday Things You’re Doing Wrong” - from putting in bobby pins to folding your clothes - and ends with a serious message to her fans about the dangers of texting and driving.
“Texting and driving is such a serious issue, so I'm really proud to be a voice of this important campaign,” said DeAngelis. “I want all of my viewers to stay safe, so I hope that together, we can spread the word on the dangers of distracted driving.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7682151-ad-council-project-yellow-light/
Leading up to a season of gift-giving and stress, TENGA wants American men and their partners to remember the importance of self-pleasure and care. A Global Self-Pleasure Report conducted earlier this year uncovered something surprising about American men: those who masturbate more frequently and communicate openly with their partners about their needs are more likely to experience thriving relationships with partners, be more confident and report higher levels of overall happiness.
To view the multimedia release go to:
https://www.multivu.com/players/English/8445551-tenga-chris-donaghue-feel-more-man/
The holiday season is in full swing—hectic schedules included. Attending holiday festivities, preparing meals for potlucks and gatherings, wrapping presents, the list goes on. If you’re on the verge of crisis mode, it’s not a red alert just yet. All it takes is a little planning and you can coast through the season AND be merry and bright!
To view the multimedia release go to:
https://www.multivu.com/players/English/84367241-last-minute-holiday-tips-2018/
Omaha Steaks, a fifth generation family-owned company based in Omaha, Nebraska, is at the forefront of this food gifting trend and has been offering gift packages of steaks, wine and assorted gourmet foods for nearly 100 years. “At Omaha Steaks, we understand that sending a gift of food is as much about a shared experience as it is the product,” said Omaha Steaks Senior Vice President Todd Simon. “Food gifts provide an occasion and a reason to celebrate with family and friends. That’s why people enjoy receiving food gifts and this trend in holiday gift giving continues to grow.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7372551-omaha-steaks-holiday-gifts/
If diagnosed early enough 90% of melanoma cases can be treated effectively. An exclusive study carried out by Ipsos for La Roche-Posay in 23 countries across all continents looks into the different attitudes to the sun and general knowledge of the risks associated with exposure. A massive 88% of those questioned are aware of the risks of developing skin cancer when exposed without protection to the sun. However, just 1 in 2 of those questioned have ever consulted a dermatologist for a mole screening and 1 in 4 of them have never even checked their own moles on their body.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7438251-la-roche-posay-become-skin-checker/
Kia Motors America (KMA) today unveiled four all-new customized vehicles at the opening day of the 2015 Specialty Equipment Market Association (SEMA) Show, showcasing America’s cultural diversity and our shared love of the automobile. Including a first-time SEMA appearance by the Trail’ster electric hybrid AWD concept that was first unveiled at last year’s Chicago Auto Show and a return by popular demand of the Ballast Point Sedona, Kia’s 2015 SEMA display commemorates a uniquely American form of wanderlust: A road trip to the farthest corners of the country and everywhere in between.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/74363511-kia-american-road-trip-sema-2015/
Celebrity Cruises is taking its already unrivaled vacation experience to greater heights by joining forces with two legendary names in the entertainment and culinary worlds—the iconic American Ballet Theatre and world-renowned Michelin-starred Chef Daniel Boulud. Both of these cutting-edge partnerships will create unforgettable onboard experiences unlike anything at sea.
To view the multimedia release go to:
https://www.multivu.com/players/English/8219056-celebrity-cruises-american-ballet-theatre-daniel-boulud/
Aircelle (Safran)’s highly innovative method to display logos, advertising or other messaging with thin electro-luminescent markings on airliners and business jets has been unveiled during its first flight aboard an Airbus A380.
In an evaluation performed June 8 during the nighttime hours, the A380 testbed aircraft’s no. 1 outboard engine nacelle was outfitted with an Aircelle electro-luminescent display configured as an illuminated Airbus logo. Thanks to this flight, Aircelle was able to demonstrate the marking’s brightness, clarity and readability – confirming its outstanding visibility at various lighting conditions and distances.
With the thickness of a decal, the “Illuminate the Sky by Aircelle” patented solution can be easily modified and reprogrammed, allowing for a variety of images or messages to be displayed and changed. It is capable of showing a full range of graphics, patterns and animations, with placement almost anywhere on an aircraft – from the fuselage and under-fuselage belly to the engine nacelles and tail.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7550151-aircelle-nacelle-electro-luminescent/
Global safety equipment manufacturer MSA Safety Incorporated (NYSE: MSA) today announced that its new jet-style fire helmet, called the Cairns® XF1, has received third-party certification as compliant to the 2018 edition of the National Fire Protection Association’s (NFPA) 1971 performance standards for structural firefighting. It is also certified as compliant to the 2013 edition of the NFPA’s 1951 performance standards for technical rescue. With this certification, MSA can begin shipping orders for the Cairns XF1 immediately.
To view the multimedia release go to:
https://www.multivu.com/players/English/8256351-msa-cairns-xf1-jet-style-fire-helmet-nfpa-certified/
Significant advances toward cures for blood cancer patients, many of which were funded by The Leukemia & Lymphoma Society (LLS) over the past 65 years, are among the dramatic highlights featured in Ken Burns presents CANCER: THE EMPEROR OF ALL MALADIES, a film by Barak Goodman, to air on PBS stations nationwide from March 30-April 1. The documentary series is based on the Pulitzer Prize-winning book by Siddhartha Mukherjee, MD, The Emperor of All Maladies: A Biography of Cancer.
LLS has been a driving force behind treatment breakthroughs for patients with blood cancers, including leukemia, lymphoma and myeloma. As the world’s largest voluntary health agency dedicated to finding cures for blood cancer patients, LLS has invested more than $1billion in research to advance lifesaving treatments and cures.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7409151-lls-cancer-research-pbs-series/
