They’ve been dubbed the “Sandwich Generation”–middle-aged people caring for aging parents while still taking care of their own children. Pulled in many directions, these family jugglers are at risk for stress, depression and other health problems. Older adults are the fastest growing segment of the U.S. population; 10,000 people turn 65 every day. This will continue for nearly 20 years, and that means more and more people will find themselves aiding their aging parents.
Throughout November, which is National Family Caregiver Month, BeSmartBeWell.com sheds light on the challenges of caregiving and the particular issues facing the Sandwich Generation. At BeSmartBeWell.com, siblings Chris and Ann share their story of juggling jobs, family and caring for elderly parents.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/caregivingparents/50827/
CVS/pharmacy and MinuteClinic announced their “You vs. Flu” campaign today. Flu vaccinations are now available at all CVS/pharmacy and MinuteClinic locations nationwide to help consumers win against the flu. CVS/pharmacy has more than 7,200 locations and MinuteClinic has nearly 600 locations inside select CVS/pharmacy stores.
Flu shots are being provided by CVS pharmacists and MinuteClinic nurse practitioners and physician assistants every day, including evenings and weekends, with no appointment necessary. The Centers for Disease Control and Prevention (CDC) recommends that everyone ages six months and older get a flu shot as soon as vaccine is available, including those who were vaccinated last flu season.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51328-cvs-minuteclinic-flu-shot
According to a national online survey released today by the Ad Council, only a third of parents in the United States are very concerned that lead poses a health risk to their children. However, lead poisoning affects more than one million children in the United States. If not detected early, children with high levels of lead in their bodies can suffer from damage to the brain and nervous system, behavior and learning problems (such as hyperactivity), slowed growth, hearing problems and aggressive behavior.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/43516/
Travis Air Force Base squadron members took to the sky at Six Flags Discovery Kingdom today, as the first “flyers” to experience the park’s newest thrill ride, SkyScreamer. SkyScreamer, which opens to the public on Friday, May 27, is the latest sensation in tower rides, and takes the concept of spinning round and round to a new level of thrills. The lofty attraction joins the park’s unique array of rides, shows and interactive animal experiences.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sixflags/49942/
Doctors at Children’s Hospital Boston are just another step closer to securing a cure for sickle cell disease thanks to a little help from some superstar friends. More than $1 million was raised in support of their research efforts on Sunday, January 15 during the “Play Without Pain: Children’s Sickle Cell Benefit,” a partnership with international megastar Celine Dion, Caesars Entertainment, AEG Live and Children’s Hospital Boston. Held at Caesars Palace, the evening included a performance of Celine Dion’s glamorous show directed by Grammy Awards producer Ken Ehrlich, including a touching tribute to sickle cell victims during her rendition of Billy Joel’s “Lullabye.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/54153-celine-dion-play-without-pain-children-s-sickle-cell-benefit
Katie Holmes stars in “The Decision,” a short film in support of the new John Frieda® Precision Foam Colour. Premiering on March 22nd at a red carpet event in New York City, the film offers a first look at John Frieda® Precision Foam Colour, an unprecedented at-home hair colour range offering salon-precise coverage for flawless results.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/johnfrieda/49075/
The toy mice and yarn markets were down sharply overnight on news that Friskies� is releasing a new series of web-based games designed for cats to play on iPad� and Android� tablet devices.
The Friskies brand is proud to be the first cat brand to launch iPad and Android games specifically made with cats and their sensory needs in mind.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/friskies/50376/
The world became less peaceful for the second consecutive year, according to the fourth annual Global Peace Index (GPI) published today. As the global economy continues to falter, this year’s data shows an intensification of conflicts and growing instability linked to the downturn that began in 2008, with several countries seeing sharp increases in homicides, violent demonstrations and fear of crime.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/iep/42434/
MultiVu, PR Newswire's multimedia and broadcast public relations company, gears up for summer with its Multimedia Broadcast Co-op Tour calendar for Summer 2011.
Looking for a timely news hook to gain exposure for your product, campaign or brand? Searching for a credible, media savvy spokesperson to tell your story? We have done the planning for you, from Summer Entertaining, Last Minute Summer Travel, College Bound Survival Guide, through all major trade shows, holidays and lifestyle events, we have a tour to fit your needs. And, if you don't see what you're looking for, we can customize one for you. Our tours are open to 4 non-competing brands and will help you get exposure on TV, Online and radio, delivering the highest ROI in the business.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/multivu/49741/
Clinique and Teen Vogue announce Maggie Schoonmaker as the winner of the 2011 Clinique Fresh Faces Summer Internship. A senior news-editorial major from the University of Colorado, Boulder, Ms. Schoonmaker has been awarded a 10-week rotational internship at Clinique as well as a one-week, behind-the-scenes experiential opportunity at Teen Vogue in New York City. Runner-up Julie Merin, a senior from Boston University, will receive a one-week experience with Clinique and Teen Vogue.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/clinique/49100/
The Pew Clean Energy Program launched a video this week to raise awareness of the benefits of increasing the fuel efficiency—or miles-per-gallon (MPG)—standards for cars and light trucks to as high as 60 MPG by 2025. The Environmental Protection Agency and Department of Transportation (EPA-DOT) are expected to release a proposed joint rule by Sept. 30, 2011, that will elevate fuel efficiency fleet wide to a level between 47 and 62 miles per gallon for cars and light trucks, model years 2017-2025.
To view Multimedia News Release, go to http://www.multivu.com/mnr/50932-pew-environment-fuel-efficiency-mpg
Gone are the daunting days of pacing the drugstore aisles and wasting hard-earned money on gimmicky products that simply don’t deliver as Daily Glow (www.dailyglow.com), a leading health and beauty authority, announces its first-annual Daily Glow Awards. After in-depth research, testing and analysis of thousands of products in the marketplace, the 85 carefully selected products have been declared first year winners and granted “Glow-Getter” status, an accolade recognizing the most inventive, state-of-the-art and truly original products of 2011 within six categories: Skin, Hair, Makeup, Hand/Foot/Nail Care, Biggest Breakthroughs and Editors’ Picks. The inaugural Daily Glow Award winners will be highlighted in an expansive editorial feature on DailyGlow.com/Awards beginning December 16, 2011.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53388-daily-glow-getter-awards-innovative-products-where-health-meets-beauty
