Extremely painful and destructive, gout is the most common form of inflammatory arthritis with elevated serum uric acid (sUA) a root cause of the disease. Even with the growing incidence of gout, recent research from the Gout & Uric Acid Education Society (GUAES) found that just 16 percent of Americans overall know the target sUA number for gout (6 mg/dL or below) – and just 38 percent of people with gout had their sUA levels checked within the past six months, the timeframe recommended by the American College of Rheumatology. Additionally, the majority of gout sufferers don’t understand the importance of taking daily uric acid-lowering medications, with four in 10 incorrectly believing that they can stop taking medications when they aren’t experiencing flares.
Seeking to increase recognition of the severity of gout and need for routine sUA testing and management, GUAES hosted a professional roundtable discussion on October 3, 2015. The roundtable brought together several experts – rheumatologists, a family care physician, and representatives from the American Association of Diabetes Educators, the National Kidney Foundation and CreakyJoints – to explore how to more effectively educate about gout and improve access to public education and treatment.
To view the multimedia release go to:
http://www.multivu.com/players/English/7715851-guaes-gout-roundtable-discussion/
SC Johnson, the world's leading manufacturer of pest control products, is using its 60 years of insect expertise to educate consumers as the Zika virus continues to spread. Immediately following the initial outbreak in Brazil, the company assembled its experts and began developing educational resources for consumers to understand how to best protect themselves against mosquitoes that may carry disease.
In addition to educating consumers, SC Johnson is actively working with organizations around the world to donate and distribute product to those in need. In coordination with the U.S. Centers for Disease Control and Prevention (CDC) Foundation, SC Johnson supported the Zika Action Plan Summit held by the White House and the CDC on April 1, and also donated to the CDC's Zika Prevention Kits. Additional donations have been made to AmeriCares, the Rio de Janeiro-based Children’s Health Association and the County of Hawaii Civil Defense Agency.
For nearly 60 years, SC Johnson entomologists have studied insects at the Entomology Research Center in Racine, Wis., the world's largest private, urban entomology research center. In their research, they help SC Johnson create products that consumers can trust and to provide them with the right product for their pest control needs. SC Johnson is the world's largest manufacturer of insect repellent and household insecticides, including OFF!®, Raid®, Autan® and Baygon®.
To view the multimedia release go to:
http://www.multivu.com/players/English/7787731-sc-johnson-zika-mosquito-protection/
Since 1941, Dickey’s Barbecue Pit has served authentic, slow-smoked Texas-style barbecue across the nation. Many things have changed at Dickey’s over the past 77 years, but one thing has stayed the same, Dickey’s Legit. Texas. Barbecue.™
“At Dickey’s Barbecue Pit, we handcraft our meals to ensure we are offering our guests the highest quality product," says Trevor Wilson, Vice President of Marketing at Dickey’s Barbecue Restaurant’s, Inc. “Legit. Texas. Barbecue.™ encompasses the dedication each Dickey’s owner across the world has to crafting delicious, Texas-style barbecue.”
To view the multimedia release go to:
https://www.multivu.com/players/English/7992457-dickeys-legit-texas-barbecue/
Goodwill Industries International is teaming up with Sony Pictures Entertainment for the release of the animated film, Hotel Transylvania 2, to encourage people across the United States and Canada to do their Halloween shopping at Goodwill’s more than 3,000 stores or online at shopgoodwill.com®. Goodwill and Sony Pictures unite with the message, “Be Your Own Monster,” urging consumers to make Goodwill their Halloween Headquarters for creating unique, affordable costumes -- even costumes based on one of the movie’s characters, such as Dracula, Mavis or Frank. When costume seekers shop at Goodwill, they help people in their communities get job training, earn jobs and access other community-based services. Sony Pictures Animation’s “Hotel Transylvania 2” will be released in theaters nationwide on Friday, September 25, 2015.
The partnership includes a radio and television campaign, which will join the Goodwill brand with the world of “Hotel Transylvania 2.” Characters from the film are featured in the ads, encouraging people to shop at Goodwill for Halloween. There will also be partnership events in up to 50 markets across the nation. Shoppers can support Goodwill by making it their go-to Halloween destination, and the revenues from their purchases will help fund employment services in their local communities. Visit goodwill.org/Halloween to learn more about local partnership events, to generate costume ideas and more.
To view the multimedia release go to:
http://www.multivu.com/players/English/7057251-goodwill-sony-pictures-unemployment/
Clayton, one of America’s largest homebuilders, announced the launch of a customer-driven ‘Clayton Built™ Storytelling’ initiative. The video series reinforces the national homebuilder’s purpose of opening doors to a better life, one home a time, through the eyes of manufactured and modular homeowners across America. The goal of the series is to tell the before and after stories of real customers who purchased Clayton Built™ homes.
The first video in the series tells the story of long-time spouses, Lucille and Lee Allen, as they reflect on the past 10 years of living in a Clayton Built™ home. The couple recounts this pivotal point in their lives and the excitement they experienced as their new home was delivered. They marvel as the home is built in steps by trained craftsmen and assembled in two sections at the final home site.
To view the multimedia release go to:
http://www.multivu.com/players/English/7716451-clayton-homes-storytelling-campaign/
Starting this May, homeowners in Stockholm can access pay-per-use power tools for the garden, eliminating the need to maintain and store hedge trimmers, chainsaws and other tools that are used less frequently. The project is a pilot, and part of Husqvarna’s commitment to explore innovative and sustainable solutions for taking care of gardens and green spaces.
The Husqvarna Battery Box, is a "smart", 8x3 meter, unattended container with 30 electronic lockers that store battery powered garden care products. Via an iPhone app, homeowners can reserve tools, get instructions, pay, and open the locker to pick up their pre-booked power tool. The "box" will be placed at Bromma Blocks, a shopping center 15 min west of Stockholm city. Renting a garden care product will cost 350 SEK a day (approx 35 Euros or 38 USD).
To view the multimedia release go to:
https://www.multivu.com/players/uk/8087051-husqvarna-pay-per-use-power-tools/
In its annual report on the EU budget published today, the European Court of Auditors (ECA) warns that the budget system is too focused on just getting funds spent and needs to place more emphasis on achieving results. As independent auditor, the ECA signed off the 2013 accounts of the European Union, but stresses that the management of EU spending is not yet good enough overall - either at EU level or in the Member States.
Throughout the 2007 to 2013 spending period, say the EU Auditors, the priority was given to spending the money - ‘use it or lose it’ - rather than to achieving good results. For instance, the choice of projects to receive EU funds focused first on disbursing the EU money available, secondly on complying with the rules, and only then - and to a limited extent - on results and impact.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/72762585-EU-must-focus-on-better-results/
Las Vegas launches the latest “What Happens Here, Stays Here” commercial today, titled “Transformation.” The 30-second spot makes its debut, along with a series of digital and social extensions. For more than 10 years, the iconic campaign has celebrated adult freedom, and “Transformation” illustrates the clandestine freedom people experience in Las Vegas while instilling the destination’s message of: be yourself or anyone else.
The narrative follows the journey of lead male and female characters as they spend the day crossing paths with their appearances evolving at each location. The lead characters come together at the end of the commercial as Imagine Dragons performs their latest single, “I Bet My Life.” The destination was eager to work with the Las Vegas quartet on the pop-culture entrenched campaign as it continues to elevate Las Vegas as the “Entertainment Capital of the World.”
To view the Multimedia News Release, go http://www.multivu.com/players/English/63040-las-vegas-what-happens-here-stays-here/
It is amazing to think of the undiscovered treasures that are lurking in attics, cellars and barns around the world, following Campen Auktioner’s recent discovery of more than 50 Renault automobiles in a barn on the Danish island of Funen in January this year.
Although many of the cars are non-runners, they were carefully prepared and waxed before being placed into storage for almost five decades. The Danish collection bears all of the call signs of a dedicated enthusiast with a great passion for Renault and their contributions to the families of the fifties, sixties and seventies.
The owner of this amazing discovery, Anker Krarup, calmly maintains that his collection is a consequence of pure coincidence; it began very simply when he decided to upgrade from a bicycle to an automobile in 1968. He chose the Renault 4CV because he once sat at a dinner table with a man whose wife drove the same model. Despite having a broken heater, and later a broken engine, the 4CV was repaired and used for many years- it even helped Krarup to woo his wife-to-be along the way.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7763751-classic-automobile-collection-denmark-barn/
During today’s Big Game, viewers will have learned that the much-talked about sequel of an ʼ80s movie, “Dundee: The Son of a Legend Returns Home”, is not a sequel at all. It is actually an elaborate, star-studded advertising campaign aimed at attracting more travelers to visit Australia.
Tourism Australia, the government agency responsible for attracting international visitors to Australia, has revealed it is behind the major US marketing campaign.
Over the past two weeks, excitement for the new Crocodile Dundee movie has been steadily building. Imitating a traditional studio promotional campaign—using PR, social, digital, OOH and the release of four teaser films—anticipation for the new film was widely reported in People, Buzzfeed, Daily Mail, Good Morning America, and the Hollywood Reporter, among others.
To view the multimedia release go to:
https://www.multivu.com/players/English/8268251-tourism-australia-dundee/
Kubota Tractor Corporation has announced the availability of its second phase of all-new Kubota Hay Tools in dealerships nationwide. The recently expanded hay tools line brings to market new round balers and turntable bale wrappers; side-mounted and trailed disc mowers; trailed mower conditioners; and a complete range of rotary tedders and rakes.
The new machinery is designed specifically for the U.S. market to further expand Kubota's presence in the larger agricultural product market. "With our extended line of hay tools, we are building on the success of our well-received initial hay tools launch last year and responding to outstanding dealer and customer demand for more high-performing implements from Kubota," said Dave Palmer, senior product manager of Kubota hay tools. "Kubota understands that our customers depend on our equipment's productivity and by providing the right tools, we always deliver. Kubota's hay tools are performance-matched to ideally complement our M-Series tractors and deliver a more comprehensive line of haying solutions for our customers' needs."
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7443251-kubota-tractor-hay-tools/
According to the 2016 Franchise Business Economic Outlook report, employment growth in the franchise sector will continue to outpace the growth of employment in all businesses economy-wide, as it has in each of the last six years. The franchise industry is set to grow by 1.7 percent in 2016 which added over 13,000 new franchise businesses, generating over $900 billion in economic output and 278,000 new jobs in 2015.
Kumon, the world’s largest education franchise, continues to flourish as it surpassed company milestones in 2015 with nearly 300,000 students enrolled in its math and reading programs nationwide.
“Many of our 1,500 franchise owners opened Kumon centers after experiencing first-hand how Kumon gave their own children an academic advantage that put them ahead of their peers,” says Larry Lambert, vice president of franchise recruitment at Kumon North America. “Kumon is helping thousands of aspiring small business owners transform their lives with a career that rewards them and changes the lives of youth every day.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7720256-kumon-franchise/
