The Ad Council launched today a new version of their digital distribution platform, PSA Central, making it the first single source destination for all Ad Council PSAs. The platform provides easy access to broadcast-quality television spots in multiple HD and SD formats, as well as ads created for radio, print, online, mobile and outdoor media.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61747-ad-council-launches-first-high-res-psa-distribution-platform
Today, Post Foods, LLC, launched a friendly competition between Fruity Pebbles and Cocoa Pebbles to see which cereal is most popular among fans. Online and mobile competitions from January through September 2014 will rally support for each flavor. WWE Superstar John Cena returns to the front of Post Fruity Pebbles cereal boxes and will serve as captain for Team Fruity. Professional Basketball All Star Kyrie Irving will take his long-time love for Cocoa Pebbles to the next level by appearing on Post Cocoa Pebbles cereal boxes as captain of Team Cocoa.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/64790-post-foods-fruity-cocoa-pebbles-competition-wwe-john-cena-nba-kyrie-irving
Many brands are still figuring out their digital strategies and assessing which technologies and trends are just passing fads, and which are truly applicable. And perhaps that’s the best argument for attending this year’s content-rich ad:tech 2012. Find out how to increase your reach and save money with keynotes the MailOnline and American Airlines, 170 exhibitors and more than 70 specialist seminars. All of the below features are completely free to attend.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56601-adtech-london-digital-questions
Eagle Rare Kentucky Straight Bourbon Whiskey has named Alana Miller of St. Pauls, North Carolina, as the winner of the Grand Prize 2015 Rare Life Award. Eagle Rare will donate $50,000 to Miller’s charity, Blind Cat Rescue & Sanctuary, and host an awards ceremony in St. Pauls on March 14.
The Rare Life Award is an annual recognition program created to honor individuals who exhibit courage, leadership, survival, devotion, character and heroism. Candidates are nominated by friends, family and colleagues. Their stories and photos are posted online at www.eaglerarelife.com, where many people vote for their favorite inspirational stories.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7462651-blind-cat-rescue-eagle-rare-award-2015/
The largest candy-consumption night of the year is right around the corner. More than 80 percent of parents say their kids will participate in a Halloween celebration (2), and when asked about concerns related to Halloween, more than two-thirds of parents say they are worried about their children’s teeth, according to a recent Ad Council survey (1). However, three out of four parents report that their kids sometimes or frequently forget to brush their teeth on a daily basis. With cavities being a top concern, the Kids’ Healthy Mouths campaign is celebrating National Brush Day® on Sunday, November 1, the day after Halloween, to emphasize the importance of brushing for two minutes, twice a day, every day.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7676151-kids-healthy-mouths-ad-council-brush-day/
(1), (2) The Ad Council’s survey was conducted by LightSpeed Research in September 2014. The nationally representative online survey included 600 parents with children 0-12.
UBM Tech’s online telecom publication Light Reading (www.lightreading.com) today announced it has enhanced its position as the premier online destination for the global communications industry with a completely restructured, community-driven media platform that brings the audience into the conversation through moderated discussions, blogs, and social media, giving the community equal share of voice with content experts. In addition, the stunning new design is optimized for rapid interaction and engagement among community members, combining both digital and live event content.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62973-ubm-tech-new-light-reading-online-global-communications-new-strategy
Gamers longing for the nostalgic thrill of childhood can now play mobile arcade games on the go thanks to this month’s influx of MyRealGames.com new releases. The new games drop also includes a host of free hidden object games. The new additions round out one of the hottest summers on record for the popular gaming site, with big name new titles and long awaited releases hitting the site in their dozens since the beginning of June.
To view the Multimedia News Release, go to http://www.multivu.com/players/uk/7276258-my-real-games-new-mobile-arcade-object/
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Inspired by the heartwarming smile of a child, and the millions of photos that moms proudly post online of their children every day, the TYLENOL® brand’s SMILING IT FORWARD™ campaign is a simple way to share those adorable, smiling photos for a good cause.
The power of SMILING IT FORWARD™ was set in motion today by How I Met Your Mother star and social media mother of two, Alyson Hannigan. By sharing the first “smile” of her two daughters Satyana, 4, and Keeva, 1, Hannigan triggered the first donation from TYLENOL® to Children’s Health Fund, an organization well-known for its mobile medical clinics that provide healthcare services to underserved children throughout the U.S. Now, until mid-January, moms across the country can join in by sharing their own smiles at SmilingItForward.com, prompting TYLENOL® to make a $1 donation to Children’s Health Fund, up to $100,000, helping to ensure a doctor’s visit is always within reach for children in need.1
To view Multimedia News Release, go to http://www.multivu.com/mnr/62078-tylenol-moms-smiling-it-forward-alyson-hannigan-children-s-health-fund
