For the first time in the 80-year history of the brand, Wheaties will offer America the opportunity to select the next elite athlete to be featured nationally on the iconic Wheaties box. Kicking off today is the Wheaties NEXT Challenge powered by the leader in Connected Fitness, MapMyFitness. Five world-class athletes from five emerging sports will compete for this honor in an innovative way—by asking their fans to get out and move. Challenge participants will vote for their favorite athlete by logging workouts through the MapMyFitness platform – either manually documenting online, recording through any of the apps (MapMyFitness, MapMyRun, MapMyRide, MapMyWalk) or by connecting any one of the 400+ compatible devices. The Wheaties NEXT Challenge runs through August 31, and the athlete with the most votes via workouts logged will appear on the Wheaties box in early 2015.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7260151-wheaties-fans-to-elect-america-s-next-box-champion/
The wait is finally over and the spotlight is shining brightly on Felicia Millikan of Colorado Springs, Colorado. After more than two months of tough competition and over 10,000 online votes by fans for their favorite rising musical stars, three-time Grammy Award-winning artist NE-YO, and his team of YouTube apprentices, artists who became famous through YouTube, hand-picked Felicia as the TGI Fridays Red Hot Summer of Music grand-prize winner. Felicia, who YouTubed her rendition of
This month, stylish wearable hair brand Hairdo is launching a new campaign to find their next “It” Girl. As of Monday, October 5th, fans are now able to submit their best selfies that capture the brand’s fresh, fearless personality over Facebook, Instagram, and Twitter using the tag #HairdoItGirl, or online at http://bit.ly/HairdoItGirlContest.
The grand prize winner will receive a 3-day trip to New York for a personalized makeover and photoshoot with celebrity stylist Kristina Barricelli, complete with $1000 for a Manhattan shopping spree. Ten runners-up will choose up to $500 worth of their favorite styles from the brand. Entries will be collected over the course of five weeks, and voting for the top girl will begin on Monday, November 11th. Voting will close on Monday, November 17th, and the winner will be announced the following Thursday, November 19th.
To view the multimedia release go to:
http://www.multivu.com/players/English/7648351-hairdo-it-girl-contest/
Jif® is excited to announce the ten most creative sandwich recipes that will compete in a national online vote in the 12th annual Jif Most Creative Sandwich Contest™. The ten finalists cooked up unique twists on the classic peanut butter sandwich and are now one step closer to winning a $25,000 college fund and a trip to New York City.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/64806-jif-annual-most-creative-sandwich-contest-winner-gets-college-fund-2014
Ally Bank, the direct banking subsidiary of Ally Financial Inc., today launched a new advertising campaign highlighting its leading customer service approach and the ease of banking with Ally. The latest ads illustrate Ally Bank’s understanding of innate consumer skepticism when it comes to banking, in general, and aim to debunk common misconceptions consumers may have about Ally’s direct banking model, in particular.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63401-ally-bank-new-ad-campaign-ease-of-banking-customer-service
Giving back at http://www.how2improve.com - Merchandise from our online store gives 50% of the proceeds to the organizations featured in our videos. Get more by giving back! http://www.youtube.com/watch?v=hDhJlu_FTc0
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Eagle Rare Kentucky Straight Bourbon Whiskey has named Alana Miller of St. Pauls, North Carolina, as the winner of the Grand Prize 2015 Rare Life Award. Eagle Rare will donate $50,000 to Miller’s charity, Blind Cat Rescue & Sanctuary, and host an awards ceremony in St. Pauls on March 14.
The Rare Life Award is an annual recognition program created to honor individuals who exhibit courage, leadership, survival, devotion, character and heroism. Candidates are nominated by friends, family and colleagues. Their stories and photos are posted online at www.eaglerarelife.com, where many people vote for their favorite inspirational stories.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7462651-blind-cat-rescue-eagle-rare-award-2015/
The largest candy-consumption night of the year is right around the corner. More than 80 percent of parents say their kids will participate in a Halloween celebration (2), and when asked about concerns related to Halloween, more than two-thirds of parents say they are worried about their children’s teeth, according to a recent Ad Council survey (1). However, three out of four parents report that their kids sometimes or frequently forget to brush their teeth on a daily basis. With cavities being a top concern, the Kids’ Healthy Mouths campaign is celebrating National Brush Day® on Sunday, November 1, the day after Halloween, to emphasize the importance of brushing for two minutes, twice a day, every day.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7676151-kids-healthy-mouths-ad-council-brush-day/
(1), (2) The Ad Council’s survey was conducted by LightSpeed Research in September 2014. The nationally representative online survey included 600 parents with children 0-12.
