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More than half of Americans under the age of 40 surveyed in a recent poll (58.4%) would choose a day without food over a night without sleep. But they might want to hang onto their hamburgers. It seems they aren’t getting enough shut eye, anyway. This is interesting food for thought that led the Sleep Inn® hotel brand to dig deeper into the state of American sleep. The findings were eye-opening. And now the brand that prides itself on better dreams and relaxing rest is asking Americans around the country to take a stand for more sleep and join the “Let’s Sleep Inn” Movement.
“We are launching the “Let’s Sleep Inn” Movement because the Sleep Inn hotel brand recognizes the vital importance of a good night’s rest - for health, happiness and even, perhaps, the American economy. The word ‘Sleep’ is not only in the name of our Sleep Inn hotels, it’s in our brand DNA,” said Anne Smith, vice president of brand strategy for Choice Hotels. “We wanted to learn more about how and when Americans are sleeping. Our survey not only reveals interesting trends about sleep styles and preferences, but also just how much people would be willing to give up or trade for more quality rest.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7267151-sleep-inn-movement/
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Four out of eight small pickup trucks evaluated by the Insurance Institute for Highway Safety earn good ratings for occupant protection in all five IIHS crashworthiness evaluations, but the lack of an automatic emergency braking system and poor-rated headlights means these pickups fall short of qualifying for either of the Institute’s safety awards.
IIHS engineers evaluated two body styles of each pickup — crew cab and extended cab. Crew cabs have four full doors and two full rows of seating. Extended cabs have two full front doors, two smaller rear doors and compact second-row seats. The Institute tests the two most popular versions of pickups because their performance can vary by body style. The ratings in this round of evaluations apply to 2017 models.
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