On February 26, the Salt Institute unveiled a unique advertising campaign featuring a new character for its brand: Olde Salty.
This salt-of-the-earth character is the newest ideation from advertising agency Grey San Francisco. The campaign features a series of videos in which the post-nautical sage slides across icy roads, shares virgin tequila shots, and even feeds his pet clam a few dashes of the institute's favorite mineral. It’s a well-balanced blend of entertainment and the benefits of one the world’s most versatile and savory products—and it's nothing short of white gold.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7458351-olde-salty-conversation-salt/
America’s traffic congestion recession is over. Just as the U.S. economy has regained nearly all of the 9 million jobs lost during the downturn, a new report produced by INRIX and the Texas A&M Transportation Institute (TTI) shows that traffic congestion has returned to pre-recession levels.
According to the 2015 Urban Mobility Scorecard, travel delays due to traffic congestion caused drivers to waste more than 3 billion gallons of fuel and kept travelers stuck in their cars for nearly 7 billion extra hours – 42 hours per rush-hour commuter. The total nationwide price tag: $160 billion, or $960 per commuter.
Washington, D.C. tops the list of gridlock-plagued cities, with 82 hours of delay per commuter, followed by Los Angeles (80 hours), San Francisco (78 hours), New York (74 hours), and San Jose (67 hours).
To view the multimedia release go to:
http://www.multivu.com/players/English/7430751-inrix-2015-urban-mobility-scorecard/
Barcelona is hosting the third edition of the Wine & Culinary International Forum today, a biennial international conference dedicated to food and wine pairing promoted by Bodegas Torres. Over 250 professionals, including sommeliers, restaurant owners, distributors and journalists from almost 20 different countries, participated in the event. Celebrated in the Palau de Congressos de Catalunya, it provided a forum in which to reflect and discuss the complementary relationship between wine and food under the heading “Wine and World Cuisines.”
The president of Bodegas Torres, Miguel A. Torres, opened the event, which featured talks, tastings and culinary demonstrations by a total of 20 national and international experts who are highly regarded in their fields. Among them, Josep Roca, sommelier at El Celler de Can Roca; the award winning wine-writer and journalist Sarah Jane Evans MW, an expert in Spanish wines as well as the former Chairman of the Institute of Masters of Wine; the prestigious French enologist Pascal Chatonnet, one of the leading researchers into the microbiological factors involved in the interaction between wine and oak; Canadian researcher François Chartier, a pioneer in the aromatic science of molecular food matching since 2004 and author of Taste Buds and Molecules, world’s best innovative food 2010; the renowned French wine critic Michel Bettane; and the endocrinologist Dr. Francisco Tinahones, a researcher at the University of Malaga.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7948051-torres-wine-culinary-international-forum/
Volvo Cars, the premium car maker, is promising that you will never have to stop at a petrol station, go to a car wash or even take your car in for service ever again, with the launch of a range of concierge services that will become an integrated part of the Volvo On Call mobile platform.
Volvo is announcing the roll-out of a pilot program in San Francisco, targeting Volvo owners driving the new XC90 SUV and S90 luxury sedan. In an effort to make their customers’ lives easier, Volvo has dug deep into consumer research to deliver on their customers’ unmet needs. The pilot is due to start in November and will ramp up to include around 300 Volvo owners.
“Imagine parking your car in the morning at work and when you head home your car has been serviced, cleaned and refuelled. These are the kind of services we want to deliver to our customers. Our research shows that people spend hours every week doing these small errands – we want to give that time back to Volvo drivers, so they can do something more valuable instead,” said Björn Annwall, Senior Vice President, Global Consumer Experience at Volvo Car Group.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7983651-volvo-cars-concierge-service/
