This summer PepsiCo’s (NYSE: PEP) Mountain Dew® (DEW) is celebrating the permanent return of Mountain Dew Throwback® – retro DEW made with real sugar – with an online “Throwback Shack” designed to immerse consumers in the vintage brand. The Shack was created to provide an interactive experience representative of the home of Willy, the 1960s animated Mountain Dew pitchman. As part of this digital experience, Willy will share his favorite DEW® collectibles from over the years with all the brand’s fans.
To view Multimedia News Release, go to http://www.multivu.com/mnr/50933-mountain-dew-throwback-shack
PANDORA’s collection for Autumn/Winter 2011 collection has a little edge and a lot of cool. The range of outstanding jewelry features raw, elegant designs inspired by rock style with a hint of vintage and a bit of attitude.
The collection features a brand new necklace concept: a unique design that can combine as many as eight PANDORA necklaces into a layered look that is luxurious and interchangeable.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52076-pandora-nostalgic-rock-theme-and-new-necklace-concept-autumn-winter-2011
Ivan Ivanov, a 28-year old lifeguard from Svishtov Bulgaria, has won a global Bushmills Irish Whiskey® competition with a prize described as 'the whiskey lover's ultimate dream'.
Ivan was chosen from finalists from nine countries as the winner of the Make it at Bushmills challenge at a gala dinner this evening (Thursday) in the village of Bushmills on Ireland's north coast. The historic area has a history of whiskey production stretching back more than 400 years.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/bushmills/44199/
In celebration of the New Year, Mars Chocolate North America announces that its DOVE® Brand Dark Chocolate has partnered with celebrity chef Claire Robinson to showcase how to make 5 tasty New Year’s resolutions that are easy to keep all year long!
Many Americans start the year with good intentions to keep resolutions, but a large percentage give up as early as January because of incorrect expectations. DOVE® Dark Chocolate and Claire Robinson want to provide 5 tips and excellent options that can help people enjoy making healthy changes without compromising taste. DOVE® Dark Chocolate’s silky smooth creamy taste provides an unparalleled dark chocolate experience.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53595-dove-dark-chocolate-celebrity-chef-claire-robinson-new-years-resolutions
xpedx today announced a new network of seven Package Design Centers with the opening of centers in the San Francisco Bay Area and Rochester, N.Y., and the expansion of existing design centers in Chicago, Detroit, Kansas City, Pittsburgh and Juarez, Mexico metropolitan areas. xpedx provides total packaging solutions for manufacturers, brand owners/marketers and other businesses.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/xpedx/48438/
The owners of GUINNESS® beer, the world’s number one stout, last night hosted the 2010 Arthur’s Day global celebration, which kicked off at the world famous St. James’s Gate Brewery. Westlife, The Script, Brandon Flowers, Snow Patrol, Kelis, The Manic Street Preachers, and Paolo Nutini performed in local pub venues across Dublin, Cork and Galway, Ireland, whilst millions of consumers across the world took part in a global “To Arthur” toast which began at 17:59 in Dublin, Ireland and will finish in Kuala Lumpur, Malaysia 24 hours later.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/guinness/44223/
A new survey finds a record number of Americans have lost confidence in their ability to afford retirement.
The 2011 Retirement Confidence Survey, released today by the nonpartisan Employee Benefit Research Institute (EBRI) in Washington, and co-sponsored by the Principal Financial Group®, found more than a quarter of workers (27 percent)—the most ever in the two decades of the survey—now say they are “not at all confident” about having enough money to live comfortably in retirement.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/ebri/48260/
Ever feel like you have to jump from site to site in order to piece together what’s happening in the world? Good news for those who like to stay up-to-date on the latest trends — msnNOW, a new service from MSN at now.msn.com, will help you stay in the know. msnNOW is the first service to surface the latest buzz from Facebook, Twitter, Bing and BreakingNews.com, all in one place. It cuts through the clutter of the Web, providing an up-to-the-minute view of breaking trends and the hottest social conversations, what people are saying about them, and why they matter.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54633-msn-launches-msnnow
In a new brand platform which launches this month, The Ritz-Carlton Hotel Company L.L.C. showcases the core service philosophy that makes them a successful luxury lodging company, with the introduction of an entirely new communications approach. Disrupting convention in the hotel category, The Ritz-Carlton poses an alternative style of question to guests, asking ‘Let Us Stay With You,’ thereby reversing the age-old approach of hotels asking guests to stay with them. Through the use of artwork, film, messaging, and digital experience platforms, guests are requested to allow The Ritz-Carlton to be much more than just a hotel; indeed to be that indelible memory that lasts a lifetime.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52201-ritz-carlton-hotel-company-introduces-brand-platform-let-us-stay-with-you
Introducing the first and only tampon clinically shown to reduce the usual vaginal pH increase during your period. Traditional tampons simply absorb and retain fluids. Menstrual fluids have a pH higher than normal vaginal pH and tampons retain these fluids inside your body.
To view Multimedia News Release, go to http://www.multivu.com/players/English/43386-RepHresh-Brilliant-pH-Tampons/
CARRERA, the international fashion eyewear brand, presents its new worldwide communication campaign with strong-impacting images to attract public attention the world over.
Conceived and promoted by the agency D’Adda, Lorenzini, Vigorelli, BBDO, the campaign focuses on the narrative aspect of new communication with a portrait of a generation engaged in living life to the full and enjoying every moment. The message is direct and immediate, due to the clear and absorbing headline, “AFTER ALL, NO REGRETS”. This is a prompt to live life intensely, with personality and without regrets, with CARRERA sunglasses and optical frames as inseparable companions at all times.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/carrera/47596/
Even the panel of “odor specialists” resisted the urge to cover their noses as pungent smells emanated from the most offensive sneakers in this year’s Annual National Odor-Eaters Rotten Sneaker Contest. Ready to be judged, eight kids, ages seven to thirteen, from across the country have arrived in Montpelier today, selected as national finalists, wearing the decrepit and odorous rubber-soles that won them regional recognition.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/odor-eaters/48413/
