Every organ donor has the potential to save eight lives, which is the foundation of the new public awareness campaign from the Center for Organ Recovery & Education (CORE). Using multiple channels such as outdoor, television, print and radio advertising, transit wraps, a brand new website and social media, CORE is encouraging individuals to “LiVE: 8” and end the wait by signing up to become an organ and tissue donor.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7253051-center-for-organ-recovery-and-education-launches-live-8/
Girl Scouts of the USA (GSUSA), today on Giving Tuesday, is dispelling stereotypes about female leadership and demonstrating the importance of investing in girls who make a difference in the world. A newly unveiled Girl Scout PSA and anthem bring to life the unique Girl Scout programming that enables girls—from kindergarten through high school—to practice leadership. This new campaign effort is revealed alongside preliminary data that, for the first time, articulates what girls are doing on a daily basis to take the lead and make the world a better place. The Girl Scout program encourages girls to be leaders at every age, and a donation to Girl Scouts on Giving Tuesday goes further than the Girl Scout organization—it is an investment in girls who, in turn, invest their time, talents, and leadership in the present and future well-being of our world.
To view the multimedia release go to:
http://www.multivu.com/players/English/7914751-girl-scouts-of-the-usa-giving-tuesday/
More than 10 million (1 in 6) seniors in the U.S. face the threat of hunger and more than 15 million (1 in 4) are living in isolation. Meals on Wheels America is a national network of local community organizations that deliver meals, friendly visits and safety checks to our nation’s most vulnerable seniors. With the senior population projected to double by 2050, and an aging volunteer base, Meals on Wheels America, in partnership with the Ad Council, is launching its first national integrated campaign this summer to recruit a new pipeline of volunteers to meet the growing need.
Every day, Meals on Wheels volunteers deliver one million meals and smiles to seniors in need across the country. The current network represents more than 5,000 local programs in virtually every community in America and relies on an army of two million volunteers to deliver meals five days a week, typically between 11 am and 1 pm. Beyond providing nutrition, delivering a meal also provides a moment of human connection that nourishes both the senior and the volunteer. For many seniors, the volunteer may be the only person they will see that day. According to a survey of current Meals on Wheels volunteers, more than 75 percent are over the age of 55, and the average age of volunteers is 62, making it critical to recruit additional volunteers to keep the wheels rolling for future generations.
To view the multimedia release go to:
http://www.multivu.com/players/English/7867951-ad-council-meals-on-wheels/
Studies show that more than two-thirds of aesthetically-oriented consumers are bothered by submental fullness, or “double chin.” And with social media profile images becoming more important than ever, there is interest in looking one’s best.
Submental fullness due to fat beneath the chin can impact a broad range of both men and women and because the condition can be genetic and resistant to diet and exercise. But there’s KYBELLA®, the first and only FDA-approved injectable treatment that is available by prescription only, that has been proven to improve the appearance of moderate to severe fat beneath the chin by physically destroying fat cells in the treatment area. In two pivotal clinical studies for KYBELLA®, reductions in submental fat volume were observed more frequently in the KYBELLA® treated group of 514 patients compared to the placebo group (508 patients) as measured by both clinician and patient ratings. In addition, visual and emotional impacts of submental fat (happy, bothered, self-conscious, embarrassed, looking older or overweight) were evaluated using a 6-question survey and 79% of 1 and 2-grade composite responders reported satisfaction after 12 weeks post final treatment compared with 33.6% of patients who received placebo.
To view the multimedia release go to:
http://www.multivu.com/players/English/7962051-kybella-injectable-double-chin-treatment-campaign/
Third Box, a new resource for the unsure women in an unintended pregnancy, today announced results of a recent survey demonstrating that despite the current polarizing two-box political approaches, one in four women in unintended pregnancies are unsure of what to do. This data corresponds with the organization’s expansion of its reach to women in California regions, and its footprint across the country providing free medical and emotional care, in a space apart from ideology or politics, with no bias toward outcome.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7339251-third-box-sponsored-study-women-in-unintended-pregnancies-uncertain-national-expansion-campaign/
The Ad Council’s I Am A Witness campaign is bringing together the top digital companies in the teen space for the second iteration of the award-winning and unprecedented effort aimed at transforming the “silent majority” of kids who witness bullying each day from passive bystanders into a united, empowered and active collective against bullying. The campaign is the first to create an anti-bullying emoji adopted by Unicode and natively available on nearly all smartphones across the world. There will be activations throughout the month of October to coincide with Bullying Prevention Month.
To view the multimedia release go to:
http://www.multivu.com/players/English/7933951-ad-council-i-am-a-witness-anti-bullying/
Building on a successful campaign that helped hundreds of thousands of Americans learn their risk of developing type 2 diabetes through campaign messaging and an online risk test, the first-of-its-kind initiative to raise national awareness of prediabetes returns with an entertaining new approach. The new campaign, launching today, encourages viewers to take a one-minute prediabetes risk test to know where they stand and discover how they can decrease their risk of developing type 2 diabetes — and it does so with some adorable helpers.
More than one in three American adults has prediabetes — a serious health condition that often leads to type 2 diabetes and other significant health conditions like blindness, heart attack or stroke. According to newly released CDC data, however, nearly 90 percent of the 84 million people with prediabetes don’t know they have it and aren’t aware of the long-term risks to their health. Currently, about 30 million Americans are living with diabetes.
To view the multimedia release go to:
https://www.multivu.com/players/English/8142351-ad-council-prediabetes/
Virgin Australia, Delta Air Lines and Tourism Australia are teaming up to encourage Americans to visit Australia now, not “someday,” in their first joint U.S. marketing campaign, with a chance to win one of 52 trips. Starting today, “Someday” hopefuls can visit AustraliaSomeday.com to enter and explore unforgettable experiences throughout Australia.
To showcase just why There’s Nothing Like Australia for a vacation, the partners are inviting Americans to enter the contest by choosing from 52 (a whole year’s worth!) signature weeklong trips featuring the best experiences and events in Australia throughout the year. Each trip comes complete with a week’s hotel, roundtrip airfare for two and the featured Australian experience.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7151951-tourism-australia-52-aussie-someday-trips
In honor of World Pancreatic Cancer Day on Nov. 16, people around the world will come together to Demand Better in the fight against the world’s toughest cancer, starting with earlier diagnosis. The annual one-day campaign is an initiative of the World Pancreatic Cancer Coalition, which is comprised of more than 60 organizations from 27 countries on six continents.
Every day, more than 1,000 people worldwide will be diagnosed with pancreatic cancer. Of that, an estimated 985 will die from the disease. Additionally, pancreatic cancer has the lowest survival rate among all major cancers, and in nearly every country, it is the only major cancer with a single-digit five-year survival rate (2-9 percent). These stunning figures are not merely statistics, they represent family members, friends and colleagues on every corner of the globe.
“This year, we are turning World Pancreatic Cancer Day from a day of awareness to a day of action,” said Julie Fleshman, JD, MBA, World Pancreatic Cancer Coalition chair. “As we expand our global movement to end pancreatic cancer, we are demanding better for pancreatic cancer patients now and in the future.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8201651-world-pancreatic-cancer-day-demand-better/
Las Vegas launched the third and final installment of the 2014-2015 “What Happens Here, Stays Here” campaign today with “The Secret.”
Channeling the essence of classic horror films, the commercial follows the lead character as he is stalked at home, the office and a neighborhood diner with an ominous message of, “I know what you did.” The commercial culminates as the lead character meets his stalker in the back of his sedan asking, “Is this about Vegas?”
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/63040-las-vegas-what-happens-here-stays-here/
Today Enroll America partnered with the Ad Council to launch “Take Care, People,” a national multimedia public service advertising (PSA) campaign that will raise awareness, educate, and motivate uninsured Americans to get health insurance for themselves and their families under the Affordable Care Act, or ACA.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/65436-enroll-america-ad-council-encourage-uninsured-sign-up-affordable-care-act
“We are all a heartbeat away from needing emergency care” is one of key messages of the Saving Millions campaign of the American College of Emergency Physicians (ACEP), highlighting the incredible value of emergency medicine to every community and the efficiency and economic benefits of medical care provided in the nation’s emergency departments. http://www.acep.org/savingmillions.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7253451-american-college-of-emergency-physicians-saving-millions-campaign/
