ChildObesity180 today announced the two National school program winners of its nationwide innovation contest. The competition was designed to identify and reward the most creative, impactful, and scalable school-based programs and technologies to promote children’s physical activity.
Among the many schools nationwide employing running and walking programs, the 100 Mile Club in Corona-Norco, CA is a true pioneer. Inspired by the 1992 Summer Olympics, special education teacher Kara Lubin had a dream that kids would be motivated to stay fit by the simple goal of “winning the gold medal.” These medals, based on dedication and effort, not speed and fitness, could reward students of all abilities, including Lubin’s special education students. Lubin took action and founded the 100 Mile Club in 1993. Elementary school students are presented with a straightforward challenge, run 100 miles over the course of the school year. Students log miles before school, after school, during recess, and at sanctioned community events. Milestones are rewarded with simple tokens – wristbands, pencils, and medals. A year-end assembly celebrates and recognizes students who have achieved 100 miles, and those still with miles to go. Nearly 20 years later, the 100 Mile Club has stood the test of time, and been adopted by schools in California and across the nation. The program is highly scalable and with Lubin’s help, is now in place in more than 115 schools across eight U.S. states, reaching more than 30,000 students.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56327-childobesity180-physical-activity-contest-100-mile-club-red-hawk-movement
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The Pick A Powder Campaign Launches Its Funniest Video Yet – 6-foot-6 Trace Adkins Trying to Get Into Richard Petty’s No. 43 Stock Car
Memphis, TN/Concord, NC – Country music superstar Trace Adkins, and racing legend and NASCAR Hall of Famer Richard Petty are at it again. The humorous rivalry videos where they are shown in each other’s world are now appearing online as part of the Pick A Powder Program. The one launching this week shows 6-foot-6 Trace attempting to get into Richard Petty’s No. 43 stock car. Since the campaign started, they have been going back and forth with each other on Facebook and in videos, all in an effort to get the most fans on their team and to show they experience more pain than the other.
BC Powder and Goody’s Headache Powders, the brands Adkins and Petty represent, are going head-to-head in an online contest. The BC and Goody’s “Pick A Powder” campaign plays off the fierce and generational loyalty users have to either Goody’s or BC. Both Adkins and Petty will try to get their fans around the country to pick their team to support: Team Richard for Goody’s and Team Trace for BC on www.pickapowder.com. The man who gets the most fans to join his team will get to see the other “perform” LIVE at the Goody’s 500 in Martinsville, Va. next spring. The campaign will feature a charity component with a donation being made to the Wounded Warrior Project on behalf of Adkins and BC, and Victory Junction Camp for seriously ill children on behalf of Petty and Goody’s.
The membership for Swissôtel Circle is divided into three alpine-inspired tiers: Inizia, Elevà and Zenit. These categories make reference to the brand’s Swiss origin and are expressions from Romansh, the fourth official language in Switzerland and language of the craggy eastern Alps – a region where Swiss tourism was born.
The journey with Swissôtel circle starts for loyal guests with Inizia as soon as they have registered and stayed for five nights in one or more of the company’s properties. These guests enjoy benefits such as personalised room preferences, priority waitlist status, complimentary access to spa and sport facilities as well as Advantage Awards, which they may exchange for free upgrade, free breakfast or free internet access.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/swissotel/50538/
Nestlé Health Science will unveil its pediatric closed system formulas with the new SpikeRight® PLUS port at the annual American Society for Parenteral and Enteral Nutrition’s (A.S.P.E.N.) Clinical Nutrition Week meeting being held in Orlando January 21-24. The introduction marks a significant step in supporting the provision of safe enteral (tube) feeding.
Enteral tubing misconnections, where feeding solutions are wrongly administered through intravenous (IV) tubing or other non-enteral systems, have been a concern for nearly thirty years. Most commonly occurring in intensive care settings, where patients have multiple types of tubing connections, an enteral tubing misconnection can result in catastrophic complications and possibly death.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53580-nestle-health-science-launches-next-generation-spikeright-plus-pediatrics
The controversy surrounding tanning continues to mount. More and more young women are being diagnosed with melanoma and the incidence of painful sunburns from tanning beds is becoming more frequent. These health hazards, coupled with the recent exposé of New Jersey “tanning mom,” have led to a recent backlash against the dark bronze look.
May is Melanoma Awareness month, and now more than ever, people across the country, from teens to fashion and beauty icons, are taking a stand against the deep suntan and looking for ways to get a gorgeous glow without tanning. Jergens® offers the ultimate solution to get a healthy-looking glow and keep your skin safe with Natural Glow & Protect Daily Moisturizer.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56364-jergens-natural-glow-and-protect-daily-moisturizer-ban-the-tan
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According to the U.S. Census Bureau, more than 34.6 million adults ages 18 and above do not have a high school diploma. In an effort to combat this critical issue, the Ad Council and the Dollar General Literacy Foundation joined today to launch new public service advertisements (PSAs) on behalf of their national GED Achievement campaign. This multimedia campaign is designed to provide high school dropouts the encouragement and information needed to begin the road to a GED diploma.
Recent data shows that students who drop out of high school tend to earn less and have a lower quality of life. Many of them must work multiple jobs just to support their family. Moreover, as of 2009, nearly 30% of adults with household incomes at or below the federal poverty line did not have a high school credential.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55571-ad-council-dollar-general-literacy-foundation-your-ged-pep-talks-psa
http://igetitapps.com/ i Get It offers some of the best educational apps for iPad, iPhone and iPod Touch, autism apps, and iPad apps for special needs kids. i Get It applications are designed to support language skill development and facilitate cognitive growth through building language skills. Typically developing young children and individuals with developmental delays, such as PDD-NOS, autism, down syndrome or TBI will benefit from these interactive applications. Autism apps have been recently featured on TV shows as a great way of communication for people whose condition prevents them from speaking. i Get It apps have been featured on AutismSpeaks.org, Snapps4kids.com, A4cwsn and many others. Please go to http://igetitapps.com/ to see all our apps.
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