Snack bar maker Larabar is launching a movement inspired by the brand’s foundational belief to make simple and wholesome food accessible for all and joining Feeding America® in the fight to end hunger along the way. The partnership is part of a larger integrated marketing campaign titled “Food Made From Food” that challenges consumer misperceptions of packaged food.
According to a recent survey commissioned by Larabar, 72 percent of participants responded that there is a difference between packaged food and real food. However, the majority also believe that primary Larabar ingredients fruits and nuts are real food at 90 and 78 percent, respectively. By highlighting the whole, simple ingredients within each bar, Larabar aims to show consumers just how easy it can be to choose real food.
To view the multimedia release go to:
http://www.multivu.com/players/English/7726951-general-mills-larabar-share-real-food/
Ethanol provides more than just fuel for our cars. It also gives back nutritious feed for our nation's livestock in the form of distillers grains.
LEARN MORE: http://www.ethanolrfa.org/
This October, Red Gold is making it easy for people to give back when sharing their family meal. For any Red Gold canned tomato product purchased throughout the month, Red Gold will donate one meal* to help families facing hunger, with a goal of donating 2 million meals to Feeding America and its network of food banks. Whether it’s labeled Red Gold, Redpack, Tuttorosso or Huy Fong, consumers can simply buy a can, and help feed a family.
The philanthropic effort comes at a time when millions of American families struggle to put food on the table. According to recent data from the U.S. Department of Agriculture (USDA), 1 in 8 Americans face hunger, including 13 million children. However, most families don’t recognize the extent of hunger in America; a Red Gold survey found that nearly 7 in 10 households were either unsure of the number of Americans struggling with hunger, or they severely underestimated the problem.
To view the multimedia release go to:
https://www.multivu.com/players/English/8111351-red-gold-feeding-america-crush-hunger-october-2017/
Antoine’s – an icon and a standard bearer for traditional French Creole culinary traditions in America – will commemorate its 175th anniversary in 2015 with a year of special events, menus and celebrations inside the walls of its fabled French Quarter dining rooms, as well as in other markets around the country. The legendary New Orleans restaurant is the oldest continuously operating restaurant in America, the birthplace of Oysters Rockefeller, and remains owned by the same family that started it nearly two centuries ago. “Dinner at Antoine’s” is such an experience that those three words fittingly served as the title to a famous novel, and the restaurant’s namesake is considered “the father of Creole cooking.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7412051-new-orleans-restaurant-antoines/
The maker of Shell ROTELLA® engine oil is leading the effort to have the U.S. White House formally recognize the pickup truck as the “Official Vehicle of the United States.” To pay homage to the substantial role pickup trucks play in shaping our nation and working their way into all parts of our society, Shell is honoring the vehicle by leading a national Shell ROTELLA® campaign, entitled “Pickup Pride” which may forever change the way Americans view the pickup truck.
“The campaign celebrates the achievements of hard-working Americans and highlights the pickup truck, which for almost a century, continues to support those who have given their blood, sweat, and tears to help build our country,” said Megan Pino, Global Brand Manager for Shell ROTELLA® engine oil. “The pickup truck exemplifies America’s resilience and the work it takes to continue to build our communities and support our farms, both which deserve to be recognized.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8157351-shell-rotella-pickup-truck-official-us-vehicle/
As back to school season approaches, Pilot Corporation of America (Pilot Pen) is working diligently to help empower students to excel and to overcome their greatest challenges during the school year. Bullying and cyberbullying are at an all time high, with nearly 1 out of 4 U.S. students having been bullied. Pilot Pen’s ongoing partnership with the nation’s leading anti-bullying prevention organization, STOMP Out Bullying is designed to help “Erase Bullying For Good,” for the fourth consecutive year. The goal of this campaign is to raise awareness of this serious issue, helping to ensure that parents, educators and students are aware of the valuable resources available to those in need of support. As part of the effort, Pilot is donating 10 cents from every specially-marked package of FriXion Clicker erasable gel ink pens purchased during the back to school period, to support STOMP Out Bullying. Pilot is committed to donating $325,000 to the organization.
To view the multimedia release go to:
https://www.multivu.com/players/English/8342451-pilot-pen-stomp-out-erase-bullying-for-good/
In the U.S., Americans’ perception of Mexico has reached a 10-year high, according to a recent Gallup, Inc. poll. The statistic further highlights the country’s record-breaking 2016 tourism year that saw more than 35 million international visitors - up 9% from the year prior - enjoying its world-class beaches and cultural offerings, according to the Mexico Tourism Board.
Credit for the country’s recent successes in tourism is largely due to the Mexican people - widely recognized as some of the friendliest and most welcoming in the world, and their centuries-old spirit of hospitality. Mexico Tourism Board’s internal consumer tracking studies showed more than 94 percent of visitors reported an experience that “exceeded their expectations” and 86 percent said they would “like to come back again” in the next six months– some of the highest scores in the industry, attesting to the popular Mexican adage, ‘mi casa es su casa’ (my home is your home).
To view the multimedia release go to:
https://www.multivu.com/players/English/8086151-mexico-tourism-gallup-poll/
Debt is a buzzword for politicians, a burden for students, a necessity for most homeowners and a reality for 70 percent of Americans.
But despite this fact, 30 percent of those in debt have no plan to pay it off, according to a recent survey conducted by Fifth Third Bank (NASDAQ: FITB).
Fifth Third commissioned the national survey to examine the financial beliefs and behaviors of American adults. The results provided a snapshot of our nation’s financial literacy, with 82 percent of respondents citing financial independence as a goal in their lives. The survey also revealed how the three largest generations in America differ in their understanding and management of savings, budgeting, retirement planning and credit.
“At Fifth Third, we were curious to discover how knowledgeable Americans are about their personal finances,” said Jada Grandy, senior vice president and Community Reinvestment Act strategies director, Fifth Third Bank. “The results of this survey give insight into financial literacy in America, as well as the needs of customers at different key stages of their lives. This knowledge arms Fifth Third with the tools to support our customers at every step on their journey to financial independence.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7723851-fifth-third-bank-life/
Allied Universal, a leading facility services company and the largest security force in North America, together with John Jay College and the Metropolitan Healthcare Security Directors Association (MHSDA), will host a “Plan to Live” seminar to educate healthcare providers on best practices to handle an active shooter situation and other threats. The free seminar will be held Tues., May 16, from 9 a.m. to 1:30 p.m. in the college’s Moot Court at 899 10th Avenue, New York City.
“Active shooters are not the only risks that healthcare facilities face,” said Kevin Francis, Business Development Specialist, Allied Universal. “Healthcare facilities may encounter aggressive assailants, bomb threats, and terrorist attacks. Our seminar provides tips and information from leading experts to help them prepare for, survive and recover from an attack.”
To view the multimedia release go to:
https://www.multivu.com/players/English/7883351-allied-universal-john-jay-active-shooter-seminar/
