InterContinental Hotels Group (IHG) today announces the newest evolution of the Holiday Inn® brand’s Journey to Extraordinary campaign. This campaign, now in its third year, celebrates the unique journeys of the many guests who walk through the doors of Holiday Inn hotels each day. In this new year of the campaign, the Holiday Inn brand will highlight the extraordinary journeys of two small businesses – Sword & Plough and Perfect 10 Foods – and how Holiday Inn hotels can be a valuable partner in helping them succeed.
Eric Lent, Vice President, Holiday Inn Brand, Americas said: “The Holiday Inn brand carefully researched nearly 300 businesses before deciding to partner with Sword & Plough and Perfect 10. Both of these inspiring companies have a purpose-led mission to change the way business is done in their respective fields, and therefore have an incredibly unique story to tell. Sword & Plough and Perfect 10 embody the entrepreneurial spirit that is the foundation of the Holiday Inn brand. Founder Kemmons Wilson grew the brand from a small, family-owned business into a global brand that offers a consistent and affordable hotel experience that makes travel more enjoyable for all, and in doing so, changed the way people travel.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7824951-holiday-inn-journey-to-extraordinary/
Today, Casio G-SHOCK pauses to look back on the technological advancements in toughness the brand has pioneered and evolved over the years following the reveal of the first-ever sapphire crystal G-SHOCK watch prototype at the brand’s historic 35th anniversary kick-off celebration last month. The crystal prototype fuses the most fragile material with G-SHOCK’s hallmark absolute toughness, showcasing the latest innovation in a legacy of diversity.
To view the multimedia release go to:
https://www.multivu.com/players/English/8239251-casio-g-shock-35th-anniversary/
Who says you can’t have it all? The Broan InVent™ Series ventilation fans have a brand new look with the same superior performance. The revolutionary airtightness and easy installation the InVent Series is known for, is now available in over nine decorative designs. For the first time, homeowners don’t have to compromise between aesthetic and performance.
As the industry leader in residential ventilation, Broan-NuTone has a long history of developing products that provide superior indoor air quality. It is this reputation and commitment to innovation and quality that led Broan to enhance the revolutionary and easy to install InVent Series.
To view the multimedia release go to:
http://www.multivu.com/players/English/7951551-broan-nutone-invent-series/
On February 26, the Salt Institute unveiled a unique advertising campaign featuring a new character for its brand: Olde Salty.
This salt-of-the-earth character is the newest ideation from advertising agency Grey San Francisco. The campaign features a series of videos in which the post-nautical sage slides across icy roads, shares virgin tequila shots, and even feeds his pet clam a few dashes of the institute's favorite mineral. It’s a well-balanced blend of entertainment and the benefits of one the world’s most versatile and savory products—and it's nothing short of white gold.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7458351-olde-salty-conversation-salt/
Jockey International, Inc. (Jockey), a 140-year-old brand recognized around the world for its premium underwear and apparel, today announced an addition to its inspiring brand campaign “Show ’Em What’s Underneath, Show ’Em Your Jockey.” The newest hero to be featured is former Navy SEAL and actor, Remi Adeleke, who shows people that with resilience, you can accomplish anything.
The #ShowEm campaign introduces Remi proudly wearing Jockey in a personal, intimate video and series of portraits illustrating what’s underneath, both literally and figuratively. #ShowEm honors everyday heroes who embody the spirit and values of Jockey and the characteristics that make them unique, including resilience, perseverance, courage, family and hope.
To view the multimedia release go to:
https://www.multivu.com/players/English/8118951-jockey-show-em-whats-underneath/
On Saturday, June 3, the latest wonder in the MSC Cruises fleet, MSC Meraviglia was christened in a glittering ceremony by international screen legend and godmother of all of MSC Cruises’ ships, Sophia Loren. At 171,598 GRT and with guest capacity of 5,714 (4,488 at double occupancy), MSC Meraviglia is the biggest ship to be built by a European ship owner, MSC Cruises, and also the biggest ship to come into service in 2017.
MSC Cruises, the Swiss-based world’s largest privately-owned cruise line and brand market leader in Europe, South America and South Africa, hosted the glamorous, high-profile event in Le Havre, with entertainment from top international performers and an exclusive gala dinner in the company of special guests, authorities, key partners from the travel industry, global media and top management from MSC Cruises and its parent company MSC Group. Gianluigi Aponte, MSC Group’s founder and executive chairman as well as the ship owner, attended together with the Aponte and Aponte-Vago families.
To view the multimedia release go to:
https://www.multivu.com/players/English/7807953-msc-cruises-meraviglia-ship-for-all-seasons/
Leading Scotch Whisky Brand LABEL 5, is launching in mid-June an amazing competition through its Facebook pages, the 5” City contest, which invites its worldwide fans to take a 5-second Instagram video of their favourite city, to get a chance to win a round-the-world trip for 2!
To view the Multimedia News Release, go to http://www.multivu.com/mnr/71400536-label-5-instagram-video-contest-5-city
REMBRANDT®, the original at-home teeth whitening brand, enters the power toothbrush market for the first time with the launch of its power Whitening Toothbrush and Whitening Brush Heads, rounding out the brand’s suite of highly effective, scientifically proven teeth whitening solutions. The power toothbrush and 3-pack of replacement brush heads are now available online at Amazon.com and Rembrandt.com with a suggested retail price of $59.99 and $19.99 each, respectively.
REMBRANDT’S unique design features two brushing modes—Whitening and Sensitive—to allow consumers the ability to customize their daily whitening experience.
Based on in vitro laboratory testing, the REMBRANDT® Whitening Toothbrush and Brush Heads demonstrated seven times more plaque removal compared to a manual toothbrush. The rechargeable handle features a two-minute timer and a pressure sensor indicator to alert the user if they’re brushing too hard.
To view the multimedia release go to:
https://www.multivu.com/players/English/8240751-rembrandt-whitening-power-toothbrush/
S&T Bank (S&T) (NASDAQ: STBA), a full-service financial institution with assets of $5.8 billion, branch locations in 12 Pennsylvania counties and loan production offices in northeast and central Ohio, announced today a rebranding initiative that elevates the company’s corporate identity, while maintaining its century-long heritage…one customer at a time. To support the new look and feel, S&T will launch a brand campaign that plays on the ampersand (&) in its name. The campaign connects the major moments in customers’ lives with S&T Bank and will include television, radio, outdoor, and online components.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7288351-s-t-bank-rebranding/
In-Block Ceramic Sharpeners Automatically Sharpen So Knives Stay Sharp for a Lifetime
“Calphalon Self-Sharpening Cutlery gives home cooks great cutting results time after time,” said Justin Bluth, Director of Brand Marketing for Calphalon. “Sharp knives cleanly and neatly slice through food, making perfect cuts and helping you finish quickly, safely and effortlessly. With SharpIN™ technology, home cooks will never have to worry about how to sharpen their knives correctly, or how often.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7512431-calphalon-self-sharpening-cutlery/
GAC Motor, China’s fastest-growing automaker, has wowed the Fortune Global Forum 2017 (“the Forum”) as the official service car provider with 380 cars including the GA8 sedan, the GS8 SUV and the GM8 MPV. The vehicles have provided safe and reliable service for leaders of the 152 Fortune 500 companies who attended, in addition to more than 1,100 distinguished guests from around the world. During the Forum, 40 CEOs from Fortune 500 companies including McKinsey & Company, Aisin Seiki (China) Investment Co., Ltd. and iFLYTEK Co., Ltd visited GAC Motor’s factory in Panyu, Guangzhou to get a glimpse of China’s advanced smart manufacturing capability.
“We are proud to have had the chance to display our advanced smart manufacturing capabilities to some of the world’s top corporate leaders,” said Yu Jun, president of GAC Motor. “Being chosen as the official service car provider for the Forum is a recognition of GAC Motor’s accomplishments in openness and innovation; it further enhances our brand’s international influence. After years of development, the Chinese automotive industry is now capable of creating top auto brands, and we hope to build GAC Motor into a world-class Chinese brand.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8241551-gac-motor-fortune-global-forum/
GENESIS has unveiled its striking ‘New York Concept’ luxury sports sedan at the New York International Auto Show. The New York Concept hints at future GENESIS design direction with its expressive and refined ‘Athletic Elegance,’ first seen in the Vision G concept and in production form with the GENESIS G90 premium luxury sedan.
Acknowledging the GENESIS brand’s sporty and agile nature, the hybrid concept generates 245ps and 36.0 kgf.m of torque from its 2.0 GDi powertrain coupled with an 8-speed automatic transmission. The advanced technological features and precise design language of the concept emphasize key aspects of Korean culture, while elevating the value and perception of the GENESIS brand.
The exterior of the New York Concept presents an elegant interpretation of a luxurious performance vehicle, defined by well-balanced proportions and refined surface treatments. Inside, the concept car combines advanced technology with absolute luxury, contrasting innovative electronics against finely-crafted materials.
To view the multimedia release go to:
http://www.multivu.com/players/English/7506054-hyundai-genesis-hybrid-sports-sedan-nyias/
