The Ad Council, the largest producer of public service campaigns in the U.S., in partnership with Viacom, home to premier global brands in media and entertainment, and non-profit leader Facing Addiction today launched the PSA campaign “LISTEN” to ignite a national conversation about drug and alcohol addiction as a public health epidemic, and empower those impacted by substance use disorders.
While past PSA campaigns have traditionally focused on the perspective of those at risk, urging them to eliminate all substance use, “LISTEN” addresses the support system of people who are also affected by this crisis. Using powerful stories that portray the modern faces of addiction and recovery, the campaign looks to remove the stigma attached to substance misuse through the act of informed, compassionate listening. The campaign’s website, heretolisten.com, and Facing Addiction's Resource Hub provides important tools and information to help people start a productive conversation with their friends and loved ones and to support the more than 45 million Americans directly impacted by addiction.
To view the multimedia release go to:
http://www.multivu.com/players/English/8029751-ad-council-listen-psa-addiction-drug-alcohol-substance-abuse/
Farmers Insurance® announced today that 15 teachers across the country were named finalists as part of the company’s Thank America’s Teachers® Dream Big Teacher Challenge®, awarding teachers for their ideas to help create a lasting and positive impact on their classrooms, schools, and communities.
Most Americans appear hopeful and optimistic about aging according to a new, national study from Parker, one of America’s leading aging services organizations that this year celebrates its 110th anniversary. Key findings from Parker’s “Aging in America Survey”—which examines the nation’s changing attitudes and opinions around growing older in the U.S.—include:
• A vast majority of Americans (71%) do not fear or worry about aging very much or at all.
• More than half of those surveyed (62%) believe that 80 is not too old to serve in government, run a marathon, be CEO of a Fortune 500 company, teach a class, or practice yoga.
• Those surveyed were evenly split (49% each) in describing the experience of growing older in America today with positive words (e.g., “hopeful,” “relevant,” “vibrant”) vs. negative words (e.g., “scary,” “depressing,” “lonely”).
• Nearly two-thirds (59%) of Americans feel that not enough technology innovation focuses on the lifestyles of older people.
• While 38% of Americans feel the most positive thing about getting older is gaining more experience and wisdom, only 1% believes it is acquiring greater wealth and material goods.
To view the multimedia release go to:
https://www.multivu.com/players/English/8100251-parker-aging-in-america-survey-anniversary/
As part of National Teen Driver Safety Week, the National Highway Traffic Safety Administration and the Ad Council announced today their first national public service campaign designed to prevent underage drinking and driving. Following the success of iconic campaigns including “Friends Don’t Let Friends Drive Drunk” and “Buzzed Driving is Drunk Driving,” the new public service ads (PSAs) were unveiled this morning by Mark Rosekind, Administrator for the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA), at the National Organizations for Youth Safety (NOYS) Teen Safe Driving Summit in Washington, DC.
“One teenage death from drinking and driving is too many,” said NHTSA Administrator Mark Rosekind. “Our goal with this campaign is to raise awareness among teenagers that drinking and driving is one of the worst mistakes they can ever make, with deadly consequences that can’t be undone.”
Motor vehicle crashes are the leading cause of death among teens in America, and almost half of teens killed in crashes are the drivers themselves. Despite a minimum legal drinking age of 21 in all 50 states, almost one-quarter of young drivers involved in fatal traffic crashes had alcohol in their systems according to data from NHTSA.
To view the multimedia release go to:
http://www.multivu.com/players/English/7662551-ad-council-ultimate-party-foul/
A ten-month clinical trial at Sentara Leigh Hospital in Norfolk, Virginia has determined that hard surfaces and linens infused with copper oxide compounds contributed to an 83% reduction in C-difficile and a 78% overall reduction in a host of multi-drug resistant organisms (MDROs) including C-diff, MRSA and VRE in a real-world clinical environment. These results occurred in a hospital with a robust protocol for managing infection risk certified by the health care accrediting body DNV-GL Healthcare.
The results of the trial were published in the peer-reviewed American Journal of Infection Control on Sept. 28, 2016 and will be presented at the annual conference of the Infectious Disease Society of America in New Orleans, Louisiana on October 27, 2016.
To view the multimedia release go to:
http://www.multivu.com/players/English/7955751-sentara-healthcare-infections-copper-clinical-trial/
Mouse was found hiding in the shadows. From the looks of him it was clear most of his 10 years had been very hard, but under the dirt and matted fur was a huge heart ready to give love. Thankfully, after a grooming Mouse quickly found his forever family, and was named America’s top shelter dog makeover in the 2016 Dirty Dogs Contest. His story stands as proof that a good bath can transform a dog’s life in more ways than one. The sad truth, however, is that less than half of the three million dogs entering shelters each year are getting the necessary grooming they need. That’s why Wahl has teamed up with GreaterGood.org to donate funds and grooming supplies to shelters nationwide. The goal: Transform more than 20,000 dogs this year to get them ready for adoption.
To view the multimedia release go to:
https://www.multivu.com/players/English/8008351-wahl-dirty-dogs-contest/
The Kroger Co. (NYSE: KR) today announced a new, national effort aimed at ending hunger in the communities Kroger calls home and eliminating waste across the company by 2025.
“No family in a community we serve should ever go hungry, and no food in a store we operate should ever go to waste ,” said Rodney McMullen, Kroger’s chairman and CEO.
Across the United States, 42 million Americans struggle with hunger. At the same time, an estimated 72 billion pounds of food ends up in a landfill every year.
“More than 40 percent of the food produced in the U.S. each year goes unconsumed, while one in eight people struggle with hunger. That just doesn’t make sense,” Mr. McMullen said. “As America’s grocer and one of the largest retailers in the world, we are committing to doing something about it.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8164551-kroger-zero-hunger-zero-waste/
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Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more.
Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it's their first book or their 15th book. He's handled publicity for books by CEOs, CIA Officers, Navy SEALS, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, PBS, LA Times, USA Today, Washington Post, Woman's World, & Howard Stern to name a few. Take your book marketing to the next level, get a Top Book Publicist, Scott Lorenz to promote your book!
Learn more about Westwind Communications’ book marketing approach at http://www.Book-Marketing-Expert.com or contact Scott Lorenz at scottlorenz@westwindcos.com or by phone at
734-667-2090. Follow Lorenz on Twitter @aBookPublicist https://twitter.com/aBookPublicist
For the next six weeks, America’s PrepareAthon! and other preparedness partners will focus on various hazards and provide simple actions that people and communities should take to prepare for each particular hazard.
This first week highlights floods. Individuals, communities, businesses, schools, and houses of worship around the country are holding preparedness discussions, conducting drills, and taking easy steps to prepare for floods and other disasters.
America’s PrepareAthon!℠ is a grassroots, community-based campaign for action to get families, organizations, and entire communities better prepared for floods and other emergencies.
According to the National Weather Service, flooding, which can occur anywhere in America, proved to be the most costly hazard in 2015, exceeding $2.7 billion in damages.
To view the multimedia release go to:
http://www.multivu.com/players/English/7770531-fema-national-prepareathon/#release
Today, WebMD released The Cutting Edge of Cancer a five-part investigative video series developed in partnership with Robin Roberts and her independent production company, Rock’n Robin Productions. Through compelling patient stories and insights from medical experts, The Cutting Edge of Cancer, supported by Cancer Treatment Centers of America®, highlights some of the most promising areas of medical innovation in cancer care, including early detection, immunotherapy, genomic research, and integrative medicine.
To view the multimedia release go to:
http://www.multivu.com/players/English/7579755-webmd-robin-roberts-cutting-edge-of-cancer/
Dentro de las más de 50 propuestas de estudios de investigación, el estudio sobre ácidos grasos de omega 3 en pacientes hospitalizados que requieren nutrición parenteral y presentan complicaciones relacionadas con insuficiencias intestinales propuesto por la investigadora médica, la Dra. Aurora Serralde Zúñiga, ganó el primer subsidio para la investigación sobre nutrición parenteral en América Latina (Parenteral Nutrition Research Grant Latin America).
To view the multimedia release go to:
https://www.multivu.com/players/Spanish/8451051-ganadora-del-subsidio-fresenius-kabi/
La beca para investigación sobre nutrición parenteral en América Latina ya está aceptando solicitudes.
La beca para investigación sobre nutrición parenteral en América Latina, que ha anunciado hoy la compañía internacional de cuidado de la salud Fresenius Kabi, se otorgará a una institución que cuente con un proyecto original directamente relacionado con el área terapéutica de nutrición clínica.
To view the multimedia release go to:
https://www.multivu.com/players/es-es/8261751-fresenius-kabi-financiar-nutricion/
