Beneful® is demonstrating its passion for dog parks again this year by lending a paw to support more than a dozen communities in their effort to improve or build local dog parks. Through its Beneful Dream Dog Park Project, the Beneful team will provide a mix of financial support, hands-on volunteerism and a variety of new resources to share its dog park expertise available at DreamDogPark.com for fellow dog lovers looking to bring their dog park dreams to life. Beneful is also teaming up with crowdfunding site GoFundMe to encourage more dog lovers to seek and provide financial support for dog park improvement and building projects across the country.
“Beneful has been supporting dog parks since 2010, and in the past six years, we’ve learned a lot about the positive impact dog parks have on communities by experiencing it first-hand with our own four-legged friends,” said Brent Gleckler, Beneful brand director and owner of Louie the Bolognese. “That’s why we’re thrilled to provide continued financial support, grow visibility of dog parks with GoFundMe, and share our expertise through this year’s expanded Dream Dog Park Project.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7836151-beneful-dream-dog-park-project/
LIFEWTR, the premium water brand that believes art is as essential to life as water, is committing to advancing arts education in schools nationwide as the foundation of where creativity begins. New research shows we are heading toward a creativity crisis in schools – 91% of American parents agree that arts education is important to teach children to think outside the box, yet 4 in 5 people say that arts education is not being offered as much as it once wasi. This week, in partnership with Americans for the Arts during its National Arts Action Summit, LIFEWTR announced its commitment to making every day vibrant by infusing creativity into schools across the U.S., reaching 10 million students through school and community beautification projects and arts education programming as part of its continued collaboration with Scholastic.
“At LIFEWTR we believe that arts education plays an invaluable role in helping students achieve success and reach their full potential in school and beyond,” said Alexis Porter, Senior Director, LIFEWTR Marketing. “Students involved in the arts are four times more likely to be recognized for academic achievementii, which is why it’s more important than ever to #BringArtBackToSchools. Through our collaboration with Scholastic and Americans for the Arts, we are making a concerted effort to impact 10 million students nationwide through arts education programming and to preserve the critical source of where creativity begins, in our schools.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8503551-pepsico-lifewtr-scholastic-macklemore-school-art-beautification-project/
The period between Christmas and New Year’s typically has one of the highest rates of impaired driving fatalities, according to the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA). In an effort to reduce drunk and buzzed driving related incidents during the holidays, NHTSA, the Ad Council and the Television Bureau of Advertising (TVB) launched their 12th annual “Project Roadblock: Local TV Puts the Brakes on Drunk Driving.”
Project Roadblock was created in 2004 in support of NHTSA and the Ad Council’s Buzzed Driving Prevention public service advertising (PSA) campaign. To date, broadcast TV stations across the nation have donated more than $40 million in media to support this effort. The partnership aims to unite local television stations in creating a nationwide advertising roadblock by airing Project Roadblock PSAs (Public Service Announcements) between December 26 and December 31. Local broadcast stations voluntarily participate in the campaign by donating on-air, online and mobile time and space with a special push at 10 p.m. local time on New Year’s Eve. In addition, TV stations will be reaching out to their communities on social media to share social graphics and messaging to further reach audiences.
“Drunk driving remains a serious threat on our roads and claims more than 10,000 lives a year,” said NHTSA Administrator Mark Rosekind. ”Local broadcast television is an effective tool in reaching consumers, and we thank the TVB, all the stations, and the Ad Council for their ongoing support of drunk driving prevention, especially during the holiday season.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7701751-ad-council-nhtsa-buzzed-driving-psa/
