Some of the world’s most famous whisky makers, Johnnie Walker, Bushmills, J&B and Talisker, have harnessed the creative talents of up-and-coming independent film makers around the globe to help inspire people to ‘raise a glass’ to their dads this Father’s Day.
The whisky makers partnered with MOFILM, a global network of more than 45,000 film makers, to seek short films that pay tribute to fathers in a campaign called ‘Raise a glass to your dad’.
MOFILM challenged 20 film makers to create a short piece that told the story of their relationship with their father and how whisky plays a part in that.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/diageo/53835/
Starting March 26, cola lovers everywhere will be invited to get a first taste of new Pepsi NEXT, a game-changer in the cola category and the first to deliver real cola taste with 60% less sugar than Pepsi-Cola.
“We’re on a mission to get consumers to experience the real cola taste of Pepsi NEXT for themselves,” said Angelique Krembs, Vice President TM Pepsi Marketing. “We’re excited that after years of research and development, we’ve unlocked the great taste of Pepsi NEXT, the choice for consumers who want real cola taste with less sugar.”
Research has shown that there is a segment of consumers who are resistant to both regular, full-sugar cola and diet cola offerings. These consumers love the taste of Pepsi but they don’t believe you can achieve full-flavor taste with a diet cola. The launch of Pepsi NEXT is intended to fulfill this unmet need in the category.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54979-pepsi-next
Apple Vacations annual SuperSale starts Nov. 3rd and features drastically discounted prices on January and additional Winter 2011 nationwide departures to Mexico, the Caribbean and Hawaii. The sale runs through November 25th and is the company’s biggest sale of the year.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/applevacations/46877/
This summer, BACARDI Superior rum has collaborated with music pioneer Norman Jay, MBE, to support breakthrough music acts. The legendary DJ nurtured the talents of three UK artists – Untold, Reso and Disco Bloodbath – guiding them in the creation of three unique pieces of music.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/bacardi/44201/
You don�t know what you�ve got �til it�s gone. That�s the thinking behind a new integrated marketing campaign from Sharpie�, which poses the question �What would the world be like without self-expression?� The campaign aims to empower people to boldly showcase their individuality with Sharpie, expressing their creativity on everything from skateboards and stadium posters to motorcycle helmets and billboards.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sharpie/44094/
Today Walgreens (NYSE, NASDAQ: WAG), announced the Walgreens Way to Well Health Tour with AARP, a program dedicated to providing free prevention and early detection health services to some of the nation’s most underserved communities. Now through December 2012, the tour will provide free tests, assessments, education and consulting services to communities located predominantly in cities with the highest prevalence for leading diseases, and highest uninsured and unemployed populations.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54970-walgreens-way-to-well-health-tour-with-aarp
With the help of a compassionate fitness club owner and a personal trainer, Susan managed to lose 75 pounds over several months. The club owner, Kitty Williams of Anytime Fitness in Loveland, celebrated Susan’s success by featuring her “before and after” photos in a local newspaper ad.
Susan’s pride at being featured in the ad turned to horror, however, when Tonight Show host Jay Leno mocked Susan’s accomplishments during one of his weekly “Headlines” segments. Leno held up the advertisement in front of a camera and said, “Susan, all you did was change your shirt.” The studio audience burst out laughing and Leno repeated the taunt, “All she did was change her shirt.”
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/anytimefitness/45924/
Esurance, the direct-to-consumer personal car insurance company, today announced that the company donated $50,000 to The Trevor Project, the leading national organization providing crisis intervention and suicide prevention services to lesbian, gay, bisexual, transgender, and questioning (LGBTQ) youth.
Esurance recently launched the charitable giving campaign on its Facebook page. For each new “Like,” the company donated $10 to The Trevor Project to help support the Trevor Lifeline, a 24/7 crisis intervention phone hotline offering free and confidential suicide prevention counseling to youth nationwide.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/esurance/48128/
Visit www.youtube.com/BritishRedCross to download footage of the Food Insecurity Market hosted by the British Red Cross and TV broadcaster Hardeep Singh Kohli.
Last Thursday 13th October, shoppers at Spitalfields market were shocked when food prices soared from between 500–800 per cent as part of a British Red Cross campaign highlighting the cost of living in developing countries.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/redcross/52147/
Chili’s® Grill & Bar sizzled in snow-covered Moscow’s hottest nightspot and historical city center, Novy Arbat, when the doors opened to the first Chili’s in Russia. The American brand that paved the way for casual dining chains as the restaurant industry grew in the United States, was welcomed to Russia with great fanfare earlier this month.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/chilis/48667/
Paradox Interactive and Neocore Games today announced that development for King Arthur II is underway. Critically praised by reviewers and gamers alike, King Arthur was received as one of the biggest surprises to emerge on the gaming scene in 2009. The Fantasy/Role-playing RTS returns in a sequel set to push the boundaries of the genre even further.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/paradoxinteractive/47581/
TD Bank, America’s Most Convenient Bank®, today hosted a Flash Mob in Times Square to inspire consumers to get a FREE “checking checkup.” TD Bank employees from New Jersey, New York, and Connecticut, as well as local New York dancers donned doctors' scrubs and danced into the heart and heads of tourists and New Yorkers as they performed a WOWza dance routine to get consumers' attention that now, more than ever, they need to take a closer look at their checking products. With upcoming changes to checking products, TD Bank wanted to find a fun way to educate consumers on the many changes being implemented by banks nationwide.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/tdbank/49105/
