For the first time ever, Mr. Clean is stepping up to help in the massive New York City Department of Sanitation (DSNY) and Times Square Alliance cleanup of Times Square following the world’s biggest New Year’s Eve celebration. Each year, the DSNY completes the heavy clean-up of Times Square in record time. This year, Mr. Clean will provide the finishing sparkle to Duffy Square’s famous Red Steps with Mr. Clean® Liquid Muscle™, a new multi-purpose concentrated cleaning gel that delivers 2.5x more power in every drop.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/63294-mr-clean-liquid-muscle
Researchers presenting at ASTRO 2015, the premier radiation oncology scientific event in the world, unveiled new data this week that could fundamentally change the way that early stage breast cancer is treated.
Results from a landmark prospective, randomized, multicenter phase III study conducted in Europe demonstrated that APBI brachytherapy leads to equivalent overall survival and local cancer control rates as compared to WBI after breast conserving surgery for selected patients with early stage breast cancers. These data were presented during the ASTRO official press conference and published in The Lancet, a leading high-impact global peer-reviewed medical journal.
“We have been confidently offering APBI brachytherapy to selected women for years based on numerous phase II, single site and large registry studies that have confirmed the clinical utility of site-specific radiation delivered in a condensed timeframe,” said Frank A. Vicini, M.D., radiation oncologist, 21st Century Oncology, Royal Oak, Mich. and contributing author to the 2009 and 2013 ASTRO and ABS APBI guidelines. “The results from this landmark, multicenter, prospective randomized clinical study are the first to offer the critical level one evidence necessary to drive the fundamental changes in breast conserving cancer treatment that patients and healthcare professionals have been demanding for years.”
To view the multimedia release go to:
http://www.multivu.com/players/uk/7661231-new-apbi-brachytherapy-data-at-astro-2015/
Globally, 1.2 billion people have no access to electricity. On the occasion of VELUX 75th anniversary the company decided to address this issue. Together with the social business Little Sun and the NGO Plan International they are collaborating to bring clean, reliable and affordable light to off-grid regions in Zambia, Sierra Leone and Zimbabwe.
14,500 Natural Light lamps from the VELUX Group have now arrived in Africa and the first recipients can already look forward to a better quality of life.
Among them are young girls between 10 and 18 years of age who live in a safe house in the slum area Mntendere in the Zambian capital Lusaka.
"The lamps mean the girls can do their homework when they get back from school and can feel safer at night, instead of huddling together in the dark after sunset. And it’s particularly important for our children that they feel safe – many are carrying the mental baggage such as the trauma of violence, rape or drugs," says safe house manager Verann Delarey.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7769151-velux-natural-light-and-life-zambia/
Celebrating 35 spectacular years on air, A CAPITOL FOURTH will kick off the country’s 239th birthday with an all-star musical extravaganza hosted by Emmy and SAG Award-winning actor Bradley Whitford. The gala anniversary celebration will be headlined by music legend Barry Manilow who will open and close the concert broadcast with a special patriotic medley. Broadcast live on PBS from the West Lawn of the U.S. Capitol, the star spangled party will also feature performances by: the most successful country music group of all time, Alabama; Grammy nominated singer/songwriter, with over 70 million album sales, Nicole Scherzinger; five-time Grammy nominee, CMA Award winner and multi-instrumentalist Hunter Hayes; vocal powerhouse Meghan Linsey (THE VOICE); Grammy award-winning and multi-platinum selling band, fronted by the Founder of the Dance Revolution, KC and the Sunshine Band; world renowned piano virtuoso Lang Lang; and inspirational classical cross-over global star and Irish tenor Ronan Tynan; with the National Symphony Orchestra under the direction of top pops conductor Jack Everly. In celebration of American icon Frank Sinatra’s 100th birthday, the award-winning star of film, television and the concert stage Robert Davi will pay tribute to Ol’ Blue Eyes.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7124754-capital-concerts-pbs-a-capitol-fourth-2015/
On Sunday, August 24, truth®, the nation’s largest and longest running youth smoking prevention campaign, premiered the latest advertisements in its new Finish It campaign, titled “Unpaid” and “Response”. Both aired during the hugely popular MTV Video Music Awards broadcast — an annual music awards ceremony that attracts millions of viewers and sparks immediate cultural conversations. Teen smoking rates are at their lowest levels in 22 years, and through the Finish It campaign, truth aims to enlist this generation to end smoking for good.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7304851-truth-launches-finish-it-campaign-challenges-teens-to-become-first-smoke-free-generation/
Just Born Quality Confections, the makers of iconic candy brands such as PEEPS®, MIKE AND IKE®, HOT TAMALES® and GOLDENBERG’S® PEANUT CHEWS® is excited to announce that the one and only Energizer Bunny™ has been selected as the new PEEPS® Celebrity Creative Director. The Pink PEEPS® Bunny searched far and wide to find the perfect creative partner to help drum up new energy for the 2018 Easter product line. With his power-packed, unstoppable nature, the Energizer Bunny™ was the best choice for the job.
“It’s no surprise that Easter is THE holiday for PEEPS®, and after 65 years we needed ‘some -bunny’ to help re-energize the brand’s product offerings and help us power up innovation,” said the Pink PEEPS® Bunny, Director of Bunny Operations (via translator.) “Who better to help power up innovation than the coolest symbol of long-lasting energy – the Energizer Bunny™, plus he kind of looks like me!”
To view the multimedia release go to:
https://www.multivu.com/players/English/8288951-peeps-energizer-bunny-easter-creative-director/
Cycle for Survival, the national movement to beat rare cancers, completed its annual series of rides in March. Indoor cycling instructors from Equinox led rides in 13 cities across the country, with over 21,500 participants at the inspiring, high-energy events.
2015 marked a record-breaking year in fundraising, participants, and supporters. Nine years after the first event, Cycle for Survival is the fastest-growing athletic fundraising event,* and raised $25 million from more than 150,000 supporters.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7484551-cycle-for-survival/
Johnnie Walker is excited to announce the official release of Johnnie Walker Black Label The Director’s Cut – a limited-edition whisky developed in collaboration with visionary Blade Runner 2049 director Denis Villeneuve and Johnnie Walker Master Blender Jim Beveridge. The new blend comes thirty-five years after Johnnie Walker Black Label appeared in the original Blade Runner film as an iconic whisky of the future.
The unique, custom blend and the futuristic bottle were created in partnership with Blade Runner 2049, opening in theaters October 6. Both showcase Johnnie Walker’s commitment to progress and Alcon Entertainment’s dedication to maintaining the legacy of the original sci-fi classic. Fans first saw a peek of the new bottle at Alcon Entertainment’s Blade Runner 2049 Experience presented by Johnnie Walker at San Diego Comic-Con. The bottle will also appear in the new film.
To view the multimedia release go to:
https://www.multivu.com/players/English/8174551-johnnie-walker-whisky-blade-runner-2049/
VTech® (www.vtechkids.com), a pioneer in children’s learning tablets and world leader in age-appropriate and developmental stage-based electronic learning products for children, today announced the availability of InnoTab® MAX. Featuring a powerful dual-core CPU with up to six times the processing power of previous generations and a high resolution 7” multi-touch screen, it is VTech’s fastest Wi-Fi tablet yet. Built to grow with a child for years of learning fun, InnoTab MAX uniquely combines VTech’s expert-supported library of cartridges, software and apps with carefully selected educational Android™1 apps, offering the best of both learning worlds and the widest variety of curricula to provide a superior children’s tablet.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7215953-vtech-innotab-max-children-s-learning-tablet-android-available-now/
VolAero Drones is working with famed outdoorsman Bill Booth to demonstrate that drones equipped with the latest thermal imaging equipment can effectively spot and track pythons at night – the prime hunting time. Over 100,000 Burmese pythons infesting the Florida Everglades have decimated 90 percent of small wildlife while surviving all attempts at eradication.
“Python hunters finally have a tool to make hunting more efficient, bringing down the python numbers that are devastating Florida’s Everglades,” said Booth. “This drone and thermal technology is light-years ahead of shining a flashlight into the darkness and hoping for the best. The thermal imagery picked up not just the monster pythons, but also native snakes as small as 18 inches. This suggests that we’ll be able to spot and eliminate clusters of python hatchlings, which will help curb their reproductive cycle.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8225051-volaero-drones-thermal-technology-python-invasion-everglades/
(Minneapolis) January 24, 2019 – For more than 150 years, Cargill has been on an unwavering mission to nourish the world. But as the global population grows and consumer values shift, food and agriculture systems must also evolve.
“Innovation in all its forms—technology, digitalization and R&D—provides the means to address some of the greatest challenges facing the global food system,” said David MacLennan, Cargill chairman and CEO. “Whether it’s achieving zero hunger, delivering on consumer preferences, creating safer workplaces, offering transparency in our food system or helping farmers prosper, Cargill believes technology can unlock solutions.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8480151-cargill-innovation-technology/
