Today, the all-new MICHELIN® Defender™ tire, the greatest standard passenger car tire the company has ever made, hits the North American market, just in time for spring driving season. Offering a 90,000 mile warranty, increased safety and greater levels of fuel-efficiency than the previous generation, the MICHELIN® Defender™ tire marks a significant breakthrough for the standard passenger car tire segment.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55497-michelin-north-america-launches-the-defender-tire-90000-miles-saves-fuel
Six Flags Magic Mountain, in partnership with Warner Bros. Consumer Products and DC Entertainment, today launched its record-breaking 18th coaster with the debut of the new first-in-the-U.S., vertical track, spinning GREEN LANTERN: First Flight. GREEN LANTERN: First Flight is the third of three new epic coaster experiences introduced at the Valencia theme park this year. Located in the new DC UNIVERSE themed area, GREEN LANTERN: First Flight is a "must ride" experience for all thrill seekers this summer.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sixflags/50700/
After an unexpected diagnosis of atrial fibrillation (AFib), a type of irregular heart beat they had never heard of before, daytime TV star Susan Lucci and her husband Helmut Huber learned he is one of the estimated 2.3 million Americans living with the condition, which can increase the risk of stroke nearly five-fold. The couple, who have spent more than a decade working with their doctor to help minimize Helmut’s stroke risk, today announced they have partnered with Boehringer Ingelheim Pharmaceuticals, Inc., National Stroke Association and StopAfib.org to launch a new national education program to improve awareness of AFib and its increased risk of stroke.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/boehringer-ingelheim/46196/
Discovery Communications today announced the expansion of its ‘Discover Your Skills’ public affairs job skills program, including a partnership with Montgomery College focused on better preparing students with the necessary skills to take advantage of available job opportunities, and the airing of eight public service announcements (PSAs) across its U.S. networks and digital platforms highlighting career opportunities in the skilled trades, and the importance of training workers to fill critical jobs in manufacturing, health care, energy, technology, construction and other industries.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51862-discovery-communications-american-job-growth-job-skills-development
A decade ago, AXE revolutionized the American grooming industry with the launch of AXE and has since become the number one men’s grooming brand* in the U.S. Since the 2002 introduction, millions of guys and girls around the world have experienced the “AXE Effect,” and today, AXE is making history again with the launch of Anarchy –an irresistible fragrance For Him, and for the first time ever, a limited-edition matching fragrance For Her.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54082-axe-unleashes-anarchy-fragrance-for-girls
The second annual “SEND ME 2 VEGAS” sweepstakes begins today, giving one fan a chance to win a 2012 Ford Explorer XLT SUV valued at up to $33,000, two VIP tickets to NASCAR After The Lap™, the opportunity to be featured in an on-air promotional spot on GSN (Game Show Network), a two-night stay at Hard Rock Hotel and Casino Las Vegas and more.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52092-send-me-2-vegas-sweepstakes-2012-ford-explorer-vip-trip-nascar
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PepsiCo (NYSE: PEP) today announced the Dream Machine Summer Recycling Challenge, a national call-to-action asking Americans to commit to recycle every can and bottle at summertime cookouts, starting with Independence Day. The more Americans recycle in Dream Machines, the more support PepsiCo will provide to the Entrepreneurship Bootcamp for Veterans with Disabilities (EBV), a national program offering free, experiential training in entrepreneurship and small business management to post-9/11 veterans with disabilities.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/dreammachine/44952/
The X PRIZE Foundation, the leading nonprofit organization solving the world’s Grand Challenges by creating and managing large-scale, global incentivized competitions, today announced Shell as the exclusive presenting sponsor of the X PRIZE Exploration Prize Group, which aims to foster innovation through exploration to improve life on Earth. During the three-year, nine million dollar sponsorship, the X PRIZE Foundation will address these objectives through its incentive prize model to stimulate innovation, competition and collaboration at the frontiers of space, our earth and its oceans.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52484-x-prize-foundation-and-shell-promote-space-ocean-land-exploration
Over 1500 guests attended the Burberry Prorsum 2012 Womenswear show in London’s Hyde Park earlier today including Rosie Huntington-Whiteley, Eddie Redmayne, Will.I.Am, Clemence Posey, Kate Bosworth, Alexa Chung, Jeremy Irvine, Amir Khan, Denise Lewis, Samantha Cameron, Anna Wintour, Mario Testino, Harold Tillman, Michael Polish, Alexandra Roach, Greg James, One Night Only, The Foals, The Feeling, Rae Morris, Charlie Fink, Sam Beeton, Misty Miller, Will Young, Rob Pryor, Girls Generation, Ebru Salli, Sonam Kapoor, Jolin Tsai, Giorgia Surina, Gabriella Wilde, Alison Mosshart, Jade Williams, Jacquetta Wheeler, Laura Bailey, Donna Air, Leigh Lezark, Vanessa Raw and Vivian Hsu.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53767-burberry
As the creator of the contact grill, the George Foreman brand has spent nearly two decades dedicated to providing practical solutions that help people Knock Out the Fat™. Today, the indoor grill category leader reveals just how much. Results of independent testing show that the George Foreman Grill removes up to 42 percent of fat from quarter-pound burgers made with 80/20 ground chuck beef, translating to a reduction of approximately 89 calories per burger.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/georgeforemancooking/50209/
Emmy® and Tony® award-winning actress Blythe Danner and Amgen (NASDAQ:AMGN) today launch Act 2 Reduce Fractures™, an educational campaign for women with postmenopausal osteoporosis at increased risk for fractures. Earlier this year, Danner was diagnosed with postmenopausal osteoporosis at increased risk for fractures and wants to encourage women like her to educate themselves, take action and speak to their doctors to learn all they can about helping to strengthen their bones. The campaign is being supported by American Bone Health, the Global Healthy Living Foundation and the Older Women’s League.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/amgen/48052/