A line-up of A-list entertainers helped usher in a new era of excitement for Caesars Entertainment as company celebrates the expansion of Total Rewards, the country’s leading entertainment loyalty program.
Following a multi-city concert extravaganza featuring today’s top acts including Cee Lo Green, Mariah Carey, Maroon 5, Mary J. Blige, P. Diddy and Gavin DeGraw, Caesars launched “Escape to Total Rewards,” the largest promotion in company history. Aimed at demonstrating the breadth and depth of the loyalty program’s network of offerings and experiences, “Escape to Total Rewards” further illustrates the value of the loyalty program for entertainment-seekers beyond the traditional gamer.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55004-escape-to-total-rewards
After an unexpected diagnosis of atrial fibrillation (AFib), a type of irregular heart beat they had never heard of before, daytime TV star Susan Lucci and her husband Helmut Huber learned he is one of the estimated 2.3 million Americans living with the condition, which can increase the risk of stroke nearly five-fold. The couple, who have spent more than a decade working with their doctor to help minimize Helmut’s stroke risk, today announced they have partnered with Boehringer Ingelheim Pharmaceuticals, Inc., National Stroke Association and StopAfib.org to launch a new national education program to improve awareness of AFib and its increased risk of stroke.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/boehringer-ingelheim/46196/
Discovery Communications today announced the expansion of its ‘Discover Your Skills’ public affairs job skills program, including a partnership with Montgomery College focused on better preparing students with the necessary skills to take advantage of available job opportunities, and the airing of eight public service announcements (PSAs) across its U.S. networks and digital platforms highlighting career opportunities in the skilled trades, and the importance of training workers to fill critical jobs in manufacturing, health care, energy, technology, construction and other industries.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51862-discovery-communications-american-job-growth-job-skills-development
Boston Scientific Corporation (NYSE: BSX) announces positive clinical data from the Research in Severe Asthma (RISA) Trial, demonstrating the long-term safety of bronchial thermoplasty (BT) in patients treated with the Company’s AlairTM Bronchial Thermoplasty System. Follow-up data demonstrate that stable lung function is maintained and late clinical complications are absent over a five-year period in patients with severe refractory asthma treated with BT. Results were presented today at the annual European Respiratory Society (ERS) Congress in Amsterdam by Michel Laviolette, M.D., Professor of Medicine, Institut universitaire de cardiologie et de pneumologie at Université Laval in Québec City, Canada.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/bostonscientific/52128/
MGM MIRAGE (NYSE:MGM) shareholders today approved at their annual meeting a proposal to rebrand the iconic hospitality leader “MGM Resorts International.” In addition, the Company announced today that it will relaunch its Players Club loyalty program as M life.
Boehringer Ingelheim Pharmaceuticals, Inc. and CancerCare® today announced the launch of My Cancer Circle™ (www.MyCancerCircle.net), a free, private, customizable online tool that enables caregivers of people facing cancer to organize and coordinate a circle of family members and friends to provide practical and emotional support. MyCancerCircle.net will provide caregivers of people facing cancer a simple, effective answer to a question they are asked constantly, “What can we do to help?”
To view Multimedia News Release, go to http://www.multivu.com/mnr/56339-boehringer-ingelheim-cancercare-my-cancer-circle-online-tool-caregivers
Fresh off a triumphant sold-out tour debut, a headlining performance at The White House, a critically-acclaimed, chart-topping album, and an appearance at Coachella that garnered rave reviews from spectators and media alike, DJ Lance Rock and the cast of YO GABBA GABBA! are heading back on the road with YO GABBA GABBA! LIVE!: THERE’S A PARTY IN MY CITY! to play to enthusiastic fans on a 60-city tour across North America. Today’s hottest live show for families will make stops at top theaters, arenas and amphitheaters throughout North America, starting August 27 in Bethel, NY and ending in Dallas, TX on December 12. YO GABBA GABBA! LIVE!: THERE’S A PARTY IN MY CITY! is produced by S2BN Entertainment in association with Wildbrain Entertainment and The Magic Store.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/wildbrain/44243/
PepsiCo (NYSE: PEP) today announced the Dream Machine Summer Recycling Challenge, a national call-to-action asking Americans to commit to recycle every can and bottle at summertime cookouts, starting with Independence Day. The more Americans recycle in Dream Machines, the more support PepsiCo will provide to the Entrepreneurship Bootcamp for Veterans with Disabilities (EBV), a national program offering free, experiential training in entrepreneurship and small business management to post-9/11 veterans with disabilities.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/dreammachine/44952/
The U.S. Army and the Ad Council today unveiled a new television public service announcement (PSA) featuring NBA All-Star LeBron James designed to highlight the dropout crisis in America and encourage adults nationwide to motivate and inspire students in their communities. Created pro bono by advertising agency Publicis New York, the PSA shows how the support of people in LeBron’s life motivated him to graduate, and urges adults to give students across the country the support they need to stay in school by visiting boostup.org. The PSA is being distributed nationwide this month to coincide with halfway point of the school year.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53727-ad-council-lebron-james-dropout-prevention-students-stay-in-school
Six Flags Magic Mountain, in partnership with Warner Bros. Consumer Products and DC Entertainment, today launched its record-breaking 18th coaster with the debut of the new first-in-the-U.S., vertical track, spinning GREEN LANTERN: First Flight. GREEN LANTERN: First Flight is the third of three new epic coaster experiences introduced at the Valencia theme park this year. Located in the new DC UNIVERSE themed area, GREEN LANTERN: First Flight is a "must ride" experience for all thrill seekers this summer.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sixflags/50700/
The X PRIZE Foundation, the leading nonprofit organization solving the world’s Grand Challenges by creating and managing large-scale, global incentivized competitions, today announced Shell as the exclusive presenting sponsor of the X PRIZE Exploration Prize Group, which aims to foster innovation through exploration to improve life on Earth. During the three-year, nine million dollar sponsorship, the X PRIZE Foundation will address these objectives through its incentive prize model to stimulate innovation, competition and collaboration at the frontiers of space, our earth and its oceans.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52484-x-prize-foundation-and-shell-promote-space-ocean-land-exploration
Genworth Financial, Inc. (NYSE:GNW) announced today the launch of two new index annuities designed to meet the growing needs of America’s security-conscious consumers. SecureLiving® Index 7 and SecureLiving® Index 10 Plus will be issued by Genworth Life and Annuity Insurance Company.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52562-genworth-introduces-new-fixed-index-annuity-product-suite-secureliving
