Wheat Thins, the snack known for its complex taste and satisfying crunch, today announced the launch of its new “Must. Have. Wheat Thins.” campaign with a new television ad debuting in the Super Bowl pre-game. The television spot, which airs between 5:30 p.m. EST and the start of the 6 p.m. broadcast on Sunday, Feb. 3, was inspired by Wheat Thins’ most passionate fans and depicts the intense relationship they have with the brand by showcasing a man so passionate about his Spicy Buffalo Wheat Thins he’ll do nearly anything to protect them from even the most unexpected intruders—even a yeti!
To view Multimedia News Release, go to http://www.multivu.com/mnr/60165-must-have-wheat-thins
Gleich zweimal fallen erstmals Kindersitze der Traditionsmarke Römer beim aktuellen Test des ADAC und der Stiftung Warentest mit „mangelhaft“ durch. Ein Sitz versagt beim Frontaufprall, der andere hat viel zu hohe Schadstoffwerte. Insgesamt erhalten vier von 15 getesteten Sitzen das ADAC Urteil „mangelhaft“. Bei einem Sitz von Axkid reißt sogar die Isofixverankerung, bei einem Sitz von Nania wird das Kind beim Seitenaufprall ungeschützt an die Autotür gedrückt. Generell gibt es dieses Mal auffallend viele schlechte Modelle. Als bestes Produkt im Test erweist sich der Cybex Juno 2-Fix mit einer sehr guten Beurteilung. Dieser wird mit Fangkörper in der Klasse I für Kinder von etwa 1 bis 4 Jahren angeboten, er ist damit besonders empfehlenswert. Da allerdings nicht jedes Kind einen Fangkörper akzeptiert, sollten Eltern dies vor dem Kauf unbedingt ausprobieren. Folgende Sitze erhalten ein „gut“ und sind empfehlenswert: Der Casualplay Q-Retraktor Fix und der Casualplay Q-Retraktor Fix & Support Leg (mit Stützfuß) für die Klasse I (von etwa 1 bis 4 Jahren) sowie der Römer Kidfix XP SICT, der Recaro Monza Nova 2, der Storchenmühle Solar und der Recaro Monza Nova 2 Seatfix, alle für die Klasse II/III (von etwa 4 bis 12 Jahren). Beim Römer Xtensafix (Klasse I/II/III von etwa 1 bis 12 Jahren) rutscht der Gurt beim Crashtest aus der Führung und schneidet in den Hals des Kindes ein, was ein hohes Verletzungsrisiko darstellen kann – der Club bewertet deshalb das Produkt als „mangelhaft“. Auch der rückwärts gerichtete Römer Max-Fix (Klasse 0+/I, bis etwa 4 Jahre), ein sogenannter Reboarder, erhält aufgrund seiner hohen Schadstoffbelastung das ADAC Urteil „mangelhaft“. Durchgefallen sind auch die Babyschale Nania Baby Ride (bis etwa 1,5 Jahre) und der Axkid Kidzofix (Klasse I/II von etwa 1 bis 7 Jahren). Während die Babyschale beim Seitenaufprall versagt und das Kind bei einem Unfall ungeschützt an die Fahrzeugtüre geprallt wäre, reißt beim Axkid die Isofixverankerung im Frontcrash und der Sitz fliegt durch das Fahrzeug. Darüber hinaus ist dieser Sitz hoch belastet mit Schadstoffen. Die vollständigen ADAC Kindersitztestergebnisse sind unter www.adac.de/kindersitztest zu finden. Getestet wurden die Kindersitze aus allen Gewichtsklassen in den Kriterien Sicherheit, Bedienung & Ergonomie, Schadstoffgehalt, Reinigung und Verarbeitung. Wichtig für die Eltern: Die Kleinsten müssen bei jeder Fahrt im Sitz richtig gesichert sein. Vor dem Kauf sollte man sich unbedingt Bedienung und Einbau erklären lassen. Um Fehler beim Einbau zu vermeiden, muss die Bedienungsanleitung genau befolgt werden. Außerdem empfiehlt der ADAC, den Sitz vor dem Kauf im eigenen Fahrzeug auszuprobieren: Nicht jedes Produkt passt optimal in jedes Auto. Der Kindersitz muss sich stabil befestigen lassen und besonders auf den richtigen Gurtverlauf ist zu achten.
Apple® and Samsung® smartphones transform from tech tools to fashion accessories with the latest innovation from OtterBox®, the No. 1-selling smartphone case in the United States.* Artful style and premium protection collide with Symmetry Series™, now available for the iPhone® 5/5s, iPhone 5c and GALAXY S® 4.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/66065-otterbox-symmetry-series-flashes-fashion-for-apple-samsung-phones
Toys“R”Us® today announced the launch of its annual nationwide fundraising campaign to benefit the Marine Toys for Tots Foundation. Now through Sunday, December 6, customers can spread holiday joy to some of the 15.5 million U.S. children living in poverty by donating new, unwrapped toys at any Toys“R”Us or Babies“R”Us® store across the country and online at http://www.Toysrus.com/ToysforTots. The company will also collect monetary donations in-store and online through Christmas Eve.
NBA Legend, philanthropist and entrepreneur, Shaquille O’Neal once again joins the company’s campaign as his alter ego Shaq-A-Claus, to encourage shoppers to donate to Toys for Tots. Throughout the campaign, Shaquille will also invite social media users to #PlayItForward, an initiative designed to further spread awareness of the millions of children living in poverty and to inspire families to donate to the cause.
“Making wishes come true around the holidays is especially important to me, as I know how much one toy and one act of kindness can matter. When I was a kid, I was given my very own Dr. J autographed basketball, inspiring me to believe I could grow up to be a basketball star,” said Shaquille O’Neal. “For years, I would shop for presents at Toys“R”Us and distribute them to underprivileged children on Christmas morning. Now, in partnership with Toys“R”Us and the Marine Toys for Tots Foundation, I’m making it my mission as Shaq-A-Claus to give back and spread holiday cheer to the millions of needy kids in the U.S. I encourage everyone to join me this year and remember – every toy counts!”
To view the multimedia release go to:
http://www.multivu.com/players/English/7476351-toys-r-us-toys-for-tots-playitforward/
Der ADAC hat insgesamt 150 Waschstraßen und sogenannte Portalanlagen bundesweit getestet. Resultat: Waschstraßen waschen besser als sogenannte Portalanlagen. Die beste Waschstraße heißt „Soft Wash Park“ und ist in Magdeburg. Diese Anlage schneidet mit der Gesamtnote „sehr gut“ (1,5) ab. Im Durchschnitt bekommen die Waschstraßen die Note „gut“. Die Portalanlagen - ein „Tor“ mit Waschelementen fährt bei dieser Art der Säuberung über das stehende Fahrzeug und zurück - kommen nur auf einen Notenschnitt von 3,6, sind also nur „ausreichend“. Weder eine Portalwaschanlage (66 wurden getestet), noch eine der 84 geprüften Waschstraßen fällt im Test durch. Allerdings ist auch keine Portalanlage dabei, die ein „gut“ oder „sehr gut“ schafft. Die wichtigste Testkategorie ist die „Waschleistung“.
The first all-new 2017 Subaru Impreza rolled off the assembly line at Subaru of Indiana Automotive, Inc. (SIA), officially launching the first-ever American-built Impreza from the automaker. The Impreza had historically been produced only in Japan. The start of Impreza production marks the culmination of more than three years of preparation and highlights the consistent growth in Subaru demand in the United States (U.S.). The positive economic impact of that growth is clear in the investment Subaru made to increase SIA’s production capacity and prepare for Impreza production. SIA invested $1.3 billion over the past four years, and hired an additional 1,400 associates in the past year.
“In a time when some manufacturers are moving work out of the United States, we’re proud to be bringing Subaru Impreza production to the heartland of America,” said Tom Easterday, Senior Executive Vice President of SIA. “The move has allowed us to create hundreds of new jobs not only at SIA, but also at our suppliers in Indiana and across the country.”
The all-new 2017 Subaru Impreza is the first vehicle built using the new Subaru Global Platform architecture that is designed to enhance safety, comfort, agility and driving pleasure. Available in sedan and 5-door models, the 2017 Impreza is equipped with new driver assist technology, multimedia features and standard Symmetrical All-Wheel Drive. The new Impreza will be available in base, Premium, Sport and Limited trim lines starting in late 2016.
To view the multimedia release go to:
http://www.multivu.com/players/English/7673252-subaru-impreza-first-2017-american-made/
When Amway™ asked for help in raising awareness about global childhood malnutrition through its Nutrilite™ Power of 5 Campaign, more than 260,000 people across the globe raised their hand to do just that. And they broke a GUINNESS WORLD RECORDS™ title in the process.
As a global leader in nutrition research, development and innovation, Amway paired its expertise from Nutrilite™, the world’s number one selling vitamins and dietary supplements brand*, with its passion for helping people live better lives. Amway™ last year launched the Nutrilite™ Power of 5 Campaign to expand the distribution of the Nutrilite™ Little Bits™ supplement. At the time, the micronutrient powder with 15 essential vitamins and minerals for children was being distributed in two countries through established programs run by Non-Governmental Organizations. It has since expanded to nine countries and there are plans for more.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7214653-amway-guinness-world-record/
Crystal Lagoons broke the record for the “World's Largest Crystalline Lagoon” with the completion of its latest project in Egypt.
Twelve Crystal Lagoons totaling 250 acres will be the centerpiece of the $5.5 billion dollar, 1,850-acre development in Citystars Sharm El Sheikh. The record-breaking lagoon is 30 acres of crystal-clear water surrounded by white sandy beaches - perfect for swimming, sailing, kayaking and more.
Citystars Sharm el Sheikh's crystal lagoon get its salt water supply from wells in the middle of the desert that are otherwise useless, allowing for a tropical crystalline lagoon in the desert. In addition, the salt water used in the crystal lagoon features higher levels of purity and will be used for reverse osmosis desalinization processes, lowering the costs of water treatment.
To view the multimedia release go to:
http://www.multivu.com/players/English/7689951-crystal-lagoons-guinness-world-record/
Leading Scotch Whisky brand LABEL 5 reveals an exclusive partnership with bartenders around the world who have created innovative and tasty cocktails with LABEL 5 Classic Black. In addition to this digital campaign called “WHISKY CONFIDENTIAL”, LABEL 5 announces being partner of the IBA’s World Cocktail Championships for 2015.
With its videos, LABEL 5 invites its consumers to enter into private and trendy bars to get exclusive cocktail recipes imagined by the bartenders.
Reflecting the latest whisky-based cocktails trends in Shanghai, New York and London, LABEL 5 stays true to its international and contemporary positioning while offering a new experience that enhances the smoothness and balanced character of its core reference LABEL 5 Classic Black.
To view the multimedia release go to:
http://www.multivu.com/players/English/7655951-label5-whisky-confidential-campaign/
INRIX®, Inc., a global leader for transportation analytics, today released its 2015 Traffic Scorecard, a benchmark for governments and agencies in the U.S. and Europe to measure progress in improving urban mobility.
The report reveals the U.S. faces large challenges to solve congestion issues, fueled by continued economic and population growth, higher employment rates and declining gas prices. Cities that have experienced the most economic improvement during the past year are at highest risk for consequences related to worsened traffic conditions, including reduced productivity, higher emissions and increased stress levels. For example, Washington D.C., San Francisco, New York, Seattle and Boston all saw reduced unemployment rates bringing them below the national average of 5.3 percent for 2015.1 However, according to the INRIX Traffic Scorecard, congestion in those cities alone combined to waste 1.5 billion hours for daily car commuters last year. Nationwide, commuters spent a total of more than eight billion extra hours stuck in traffic, representing almost 50 hours per driver.
To view the multimedia release go to:
http://www.multivu.com/players/English/7775551-inrix-2015-traffic-scorecard/
Georgia Power today marked another year of safe construction and significant milestones at the Vogtle nuclear expansion site. The new units are currently scheduled to go into service in June 2019 (Unit 3) and June 2020 (Unit 4) and the remaining projected customer rate impact is approximately 2.5 percent, an average of less than 1 percent per year through completion.
In addition, the company’s recent completion of the settlement process between the project co-owners (Georgia Power, Oglethorpe Power Corporation, the Municipal Electric Authority of Georgia and Dalton Utilities) and the project’s contractors (Westinghouse and CB&I) settles all claims previously in litigation with the contractors, reaffirms the current in-service dates, adds additional contractual protections and positions Westinghouse and its affiliates as the primary contractor over the project.
To view the multimedia release go to:
http://www.multivu.com/players/English/7464951-ga-power-project-vogtle/
