Over 50 PR agencies and in-house PR departments came together to witness the first PR Pressure conference, which took place on Wednesday, 25 May 2016, at the Dusit Thani, Dubai. The event, organised by Secret PR, marks the first of an annual series of conferences that address the struggles faced by PR professionals in the Middle East. Leading up to the next conference, Secret PR will be taking proactive steps towards providing pragmatic solutions for the issues raised at the event.
One of the highlights from the conference was a series of open discussions surrounding opinions on the media and the PR industry. Inspired by a popular hashtag, #UAEPR, the event offered an open and professional approach to the shortcomings of both industries in order to encourage better practice amongst journalists and PR professionals. These sessions were headed by speakers from PR agencies and media, including Nick Rego, Senior Editor at tbreak.com, Sudeshna Ghosh, a consulting editor and freelance writer, Shereen Shabnam, Consultant Head of PR for octOpus and MTE Studios, and Louay Al-Sammarai, Joint Managing Director and Co-Founder of Active (Digital. Marketing. Communications).
To view the multimedia release go to:
http://www.multivu.com/players/uk/7852351-pr-pressure-conference/
Meet your family’s new best friend thanks to Onelink by First Alert! Today at the 2018 Consumer Electronics Show (CES) in Las Vegas, First Alert is introducing the new Onelink Safe & Sound with Amazon Alexa built-in. Experience the first announced Alexa-enabled smoke and carbon monoxide (CO) alarm and premium home speaker at a fun-filled Amazon Treasure Truck event, just outside of the Las Vegas Convention Center.
The revolutionary device delivers added convenience and enjoyment to every household, acting as a smart smoke/CO alarm, premium home speaker and Alexa-enabled smart device. The Onelink Safe & Sound provides hands-free access to Alexa, letting people simply use voice to play music, hear the news, check the weather, control smart home devices, and more.
To view the multimedia release go to:
https://www.multivu.com/players/English/8251551-first-alert-onelink-amazon-treasure-truck-ces-2018/
Today, 99 Cents Only Stores celebrates their latest feat of becoming the GUINNESS WORLD RECORDS title holder for the Largest packaged product number. In a fast-moving production that took less than 24 hours, 100 people and over 12,000 products on the field of the Rose Bowl Stadium in Pasadena, Calif., the retailer created a gigantic 18,200 square foot “99” display in celebration of their inaugural #99Day customer appreciation event. As the sun rose above the world-famous stadium in the most picturesque scene, a GUINNESS WORLD RECORDS adjudicator verified the GUINNESS WORLD RECORDS title and presented the 99 Cents Only Stores with the official certification for the Largest packaged product number.
“We wanted to showcase the types of brand names, fresh produce, and seasonal products available at the 99 in a big way - and what bigger way is there than setting a GUINNESS WORLD RECORDS title,” said Jack Sinclair, CEO of 99 Cents Only Stores. “Everyone deserves extreme value and we're thrilled to be part of this unique occasion, giving back to the community, and celebrating our customers.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8391651-99-cents-only-stores-99day/
In what may become the largest-ever food sampling event, on July 21 Applebee’s Neighborhood Grill & Bar® will offer free sampler plates of its popular new Sriracha Shrimp and Churro S’Mores appetizers to guests.
Applebee’s anticipates serving about two million plates of Sriracha Shrimp and Churro S’Mores during “Taste The Change Day” at nearly 2,000 restaurants across the country. The offer is available to dine-in guests all day, with the option of adding other new appetizers at low sampler prices.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7428056-applebee-s-taste-the-change/
If there’s one thing that socially responsible businesses have learned, it’s that they can’t go at it alone. Whether it’s implementing responsible sourcing initiatives or creating a positive corporate model to make an impact on sustainability, there is strength in numbers. So where did Ben & Jerry’s turn for help and inspiration for its latest ice cream flavor? Colorado-based New Belgium Brewing. Never has the phrase “polishing off a pint” been so perfectly poised in any partnership for a delicious double-entendre.
Collectively committed to making a better impact in their global communities, the two B Corp companies proudly introduced Salted Caramel Brown-ie Ale ice cream, which will be featured in Ben & Jerry’s Scoop Shops as well as in pints across the country as a Limited Batch flavor this fall (MSRP $4.89). The concoction consists of New Belgium Brown Ale Ice Cream with Salted Caramel Swirls and Fudge Brownies. The ice cream, arriving on shelves this month, was unveiled Wednesday evening at a Washington D.C. launch “Brew-Ha-Ha” in the confines of the historic Howard Theatre. The launch event was heralded as “a night of music, climate activism, beer, and ice cream.” Musicians Galactic and Dr. Dog performed at the unveiling of Ben & Jerry’s newest ice cream flavor to highlight climate activism.
To view the multimedia release go to:
http://www.multivu.com/players/English/7648451-ben-and-jerry-s-new-belgium-brewery/
Uber-cool Swiss watch brand TAG Heuer will mark the start of the world’s first electric car race season on 31st August with a king-sized VIP party in Beijing, home of the new championship’s electrifying season opener.
The event officially inaugurates the pioneering Swiss brand’s latest adventure in motor-racing, which starts 13 September in Beijing, and closes 27 June, 2015 in London. TAG Heuer is the Official Watch, Partner and Timekeeper of the FIA Formula E Championship for all ten events, a role it has played several times over the decades, for major motor-racing series and circuit around the world, from Formula One in the 1970s to Indy 500 in 20XX and the Monaco Grand Prix today.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/72762515-tag-heuer-formula-e-future-electric/
Over 6,700 of the most influential people in the duty free & travel retail community converged on Cannes on the French Cote d’Azur last month for the annual TFWA World Exhibition & Conference.
This global trade summit is a not-to-be-missed event in the industry’s calendar and even severe flooding in the city just prior to the event could not deter the 3,000 companies from sending their representatives to the event.
Erik Juul-Mortensen, TFWA President. “The fact that TFWA World Exhibition & Conference opened on schedule just two weeks after the appalling flooding in the city, with virtually all facilities laid on as planned, is thanks to the energy and commitment of our partners in the city.”
However, the fact that the overall attendance was actually two per cent lower than in 2014 is testament to the difficult trading conditions which prevail this year with various geopolitical and economic challenges impacting global travel, tourism and retail.
Fortunately for the 482 exhibiting companies which were showcasing their products on the 21,500m2 trade floor, the number of key buyer companies - duty free & travel retail operators and landlords of airports, airlines, ferry, cruise, border and downtown concerns – was actually four per cent above last year’s figure.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7628051-the-duty-free-travel-retail-global-summit/
Matt Logan - Head coach of centennial college football has hosted his 6th annual College Showcase. More than 30 Division I colleges attended the event to check out the Huksies in action.
Acclaimed poet Bao Phi delivers a powerful, honest glimpse into a relationship between father and son—and between cultures, old and new. A Different Pond is an unforgettable story about a simple event—a long-ago fishing trip. Between hope-filled casts, Bao’s father told him about a different pond in their homeland of Vietnam. The New York Times has said that Bao Phi’s poetry “rhymes with the truth.” Together with graphic novelist Thi Bui’s striking, evocative art, Phi’s expertly crafted prose reflects an immigrant family making its way in a new home while honoring its bonds to the past. Children
On Saturday, March 2, MSC Cruises, the leading cruise line in Europe officially welcomed the latest addition to the Company’s modern fleet - MSC Bellissima. The Company’s new flagship was named in a glamourous and traditional maritime Naming Ceremony in the port of Southampton. A host of stars, VIPs, key travel partners and international media attended the event as well as top management from MSC Cruises and its parent company MSC Group. Gianluigi Aponte, MSC Group’s founder and executive chairman as well as the ship owner, attended together with the Aponte and Aponte-Vago families. MSC Cruises’ Godmother Sophia Loren officially named her 14th ship, which is fitting since the glamourous Hollywood legend is renowned for her style and elegance.
To view the multimedia release go to:
https://www.multivu.com/players/English/8354652-msc-cruises-bellissima-ship-christening/
New Amsterdam® Vodka is teaming up with talented street artists across the country to launch the “It’s Your Town” Street Art event series– an eight-city tour showcasing original works by local artists that celebrate the vibrant culture and people who make each city come alive. Each artist will draw inspiration from their city surroundings to create eight original pieces of work. The crown jewel of each exhibition will be a larger-than-life outdoor mural for the entire city to enjoy.
The final collection of “It’s Your Town” artwork will feature pieces from all eight artists, creating an opportunity for fans across the country to recognize and celebrate the individual culture that makes their cities unique.
To view the multimedia release go to:
http://www.multivu.com/players/English/7808951-new-amsterdam-vodka-its-your-town/
On Saturday May 30th at the French Tennis Open, the Beijing Municipal Commission of Tourism Development unveiled its first tourism package, “Enjoy the China Open, Visit Beijing”, or how to combine sport and visits to the cultural sites of Beijing. This comprehensive package includes three days of guided visits to the city’s most beautiful tourist sites, as well as three days to experience the China Open, featuring the world’s top players. With a host of options, the package will meet the needs of sports fans and cultural travel enthusiasts alike.
This exclusive package comprises a joint offer by the Beijing Municipal Commission of Tourism Development and the China Open. It will include several visits to key tourist attractions in the city, such as Tiananmen Square, the Forbidden City and even the Great Wall of China. At the same time, travellers will also be able to take advantage of 3 days courtside, at the China Open, a WTA premier mandatory event and an ATP 500 event, which is the biggest international competition in Asia.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7535351-visit-beijing-tourism-china-open/
