Today, Jaguar announced the details of the global advertising and marketing campaign “Your Turn” to support the launch of its definitive sports car – the all-new F-TYPE. As Jaguar’s first new true sports car model in 50 years, the 2014 F-TYPE represents a return to the company’s heartland: a two-seater, convertible sports car focused on performance, agility and driver connection.
“We have built on Jaguar’s sports car heritage which stretches over 75 years, and in the F-TYPE we have reignited the flame,” said Adrian Hallmark, Global Brand Director of Jaguar. “The Jaguar F-TYPE sports car – not designed to be like anyone else’s sports car – is ultra-precise, powerful, sensual and most of all it feels alive. The campaign perfectly embodies all Jaguar’s values.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/48355-all-new-2014-jaguar-f-type-your-turn-campaign-great-expectations-video
A majority of dads in the U.S., seven out of ten, recently reported that they could use tips on how to be a better parent, according to a national survey conducted by the Ad Council. In advance of Father’s Day, WWE Superstars are inspiring dads throughout the country to get more involved in their children’s lives. WWE is joining the U.S. Department of Health and Human Services’ Administration for Children and Families’ Office of Family Assistance, the National Responsible Fatherhood Clearinghouse, and the Ad Council to launch a new series of public service advertisements (PSAs) that encourage dads to recognize their critical role and give them the tools to help get more involved.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7240051-wwe-superstars-importance-of-being-dad-national-public-service-campaign
The Call of Duty™ Endowment today announced $1,110,000 in grants to launch its new ‘chapterization’ model, a funding strategy whereby grants will be provided to organizations that have the ability to scale their operations by opening new, regional offices—or chapters—that offer employment services to veterans.
The Call of Duty Endowment’s announcement comes on the heels of new veterans’ unemployment numbers released today by the Bureau of Labor Statistics (BLS), which found that the unemployment rate for the youngest veterans (aged 18-24) remained over 5 percent higher than for their nonveteran counterparts (20.4 percent and 15 percent, respectively). While the annual report demonstrates a positive trend nationally for the overall veteran unemployment rate, there is much work to be done, especially for our nation’s youngest veterans.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59408-call-of-duty-endowment-launches-innovative-chapterization-model
Walgreens (NYSE:WAG)(Nasdaq:WAG) announces the launch of the 2014 Walgreens Way to Well Health Tour with AARP. For six years, Walgreens and AARP have conducted the community outreach program dedicated to providing free preventive and early detection health services to communities across the country. Now through December, Walgreens will use the tour to provide free health tests, assessments, education and consulting services with a renewed commitment to the everyday health of Americans nationwide.
To view the Multimedia News Release, go to: http://www.multivu.com/mnr/7158751-walgreens-2014-way-to-well-health-tour-aarp
Today Barclaycard US, the payments business of Barclays in the United States, announced the re-brand of its award-winning, annual fee-based travel rewards credit card to Barclaycard Arrival Plus™, and the launch of the newly developed Barclaycard Arrival Plus™ World Elite MasterCard®. New Barclaycard Arrival Plus cardmembers will enjoy enhanced benefits like EMV chip-enabled cards for added confidence and convenience when traveling abroad, a new and improved card design featuring a cyan-colored core, and World Elite status.
To view the Multimedia News Release, go to: http://www.multivu.com/mnr/7224751-barclaycard-arrival-plus-world-elite-mastercard-travel-rewards
Dickey’s Barbecue Restaurants, Inc., the nation’s largest barbecue chain, is proud to announce the kick-off of their new foundation, Barbecue, Boots & Badges, a foundation committed to leaving a footprint on the communities they serve by providing funding and resources to law enforcement, firefighters and their families.
“We take pride in the communities we serve and saw a vital need for a foundation to support local law enforcement, firefighters and their families,” said Roland Dickey, Jr., president and CEO of Dickey’s Barbecue Restaurants, Inc. “These are the people who put their lives on the line every day, we created a foundation to help those who serve us.”
Initial funding for Barbecue, Boots and Badges will coincide with the national launch of Dickey’s new line of potato chips. Guests can try the new chips and give back to the new charity on March 1 when they are available nationwide. The artisan crafted potato chips come in three bold flavors -- original, barbecue and jalapeno cheddar.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7434751-dickey-s-barbecue-boots-and-badges/
For more than 85 years, kids and adults alike have enjoyed Chef Boyardee®, a brand of ConAgra Foods, from ravioli at slumber parties to Beefaroni at grandma’s house. And with last year’s introduction of recipes that feature the iconic brand as an ingredient, adults have been reliving those fun memories with meals the whole family can enjoy. Enjoying dinnertime together is only half the fun, which is why this year Chef Boyardee is celebrating the fun of families cooking together through the launch of its “The Little Chefs Project” virtual cookbook and a six-part online cook-along series.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58456-chef-boyardee-the-little-chefs-project-virtual-cookbook-cooking-classes
Olive Oils from Spain, the promotional brand of the Spanish Olive Oil Interprofessional, in collaboration with the European Union, and guest of honor, Seamus Mullen, celebrity chef and wellness expert, kicked off their Miami launch of “The Olive Oil World Tour” at the Delano South Beach on Wednesday, October 3rd. The Olive Oil World Tour is the brand’s three-year marketing campaign urging international travelers and cooking enthusiasts to join the Mediterranean diet and European healthy lifestyle. At the invitation-only soiree, Olive Oils from Spain joined Seamus, Spanish dignitaries and local media to unveil launch details.
“Given the city’s rich cultural diversity and the exciting position it holds as one of the nation's finest culinary headquarters, it was only natural that our next campaign stop would be Miami,” says Teresa Perez, manager of the Interprofessional of Spanish Olive Oil. “In the first half of 2018, Florida has welcomed over 65 million tourists from across the globe. Here in Miami, we are achieving a global impact that extends far beyond the city and the United States. We must not forget that we Spaniards have a very special bond with this wonderful place. "
Cat® phones today announced the launch of its new flagship device, the Cat® S61, to be unveiled at Mobile World Congress 2018 in Barcelona. It is the upgrade to the Cat S60 with enhanced FLIR® thermal imaging capability, built-in laser assisted distance measuring, and an indoor air quality sensor. The Cat S61 is the most advanced tool yet to help get the job done.
The Cat S61 boasts an integrated FLIR thermal imaging camera with enhanced software for greater image contrast, expanded temperature range to 400 degrees Celsius, and an upgrade from VGA to High-Definition detail from the visible camera providing unmatched image optimization using FLIR’s MSX® technology.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8275451-cat-s61-integrated-tools-trade/
NEW YORK, NY (February 27, 2018) –– Kahlúa, the number one coffee liqueur in the U.S. and hero ingredient in your favorite cult cocktails, brings consumers the next iteration of a classic with the launch of the Kahlúa Espresso Style Martini ready-to-drink (RTD) cocktail. Kahlúa Espresso Style Martini RTD is a twist on the classic Kahlúa cocktail made with coffee…and in a can. It’s the perfect blend of Kahlúa, coffee and Vodka, complete with the signature creamy foam reminiscent of a just-made Espresso Martini cocktail.
How does it work? The unique can is fitted with a smart nitrogen widget, which forces bubbles to the surface as soon as the can is opened to form the distinctive creamy foam of the classic cocktail. To serve, pour into a glass and enjoy immediately (with a friend, of course). To help illustrate for consumers at-home, Kahlúa tapped in to the trend of ASMR (autonomous sensory meridian response) to create the Kahlúa ASMR-tini depicting the pop and foam intensity of the product.
To view the multimedia release go to:
https://www.multivu.com/players/English/8504351-kahlua-rtd-espresso-style-martini/
Cheer is: More time with the family? Festive décor? Planning in advance? Today, Sam’s Club announced the results of the 2012 Study on Holiday Cheer, which set out to understand the state of holiday cheer among American consumers and discover the routines and inspirations that create cheer during a busy shopping season. The Sam’s Club study revealed that while 75 percent of consumers feel that the recent economy has an impact on their holiday cheer, 79 percent are looking forward to the 2012 holiday season.
To deliver more cheer to hopeful families this holiday, today Sam’s Club and SamsClub.com/holiday launch a host of inspirational holiday solutions for preparing the home, entertaining and gift giving. To further elevate cheer through the season, Sam’s Club has enlisted an all-star squad of Cheer Guides, national experts in decorating, entertaining and charitable giving who will inspire members with creative, fun ideas that ease the stress of the holiday season.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58788-sams-club-study-reveals-true-state-of-cheer-in-america
Continuing its commitment to make the tools that build America, STANLEY Tools announces the launch of its Stanley Black & Decker 2014 Build Your America Contest today, where one charitable organization, non-profit organization or local government agency will win $10,000 to honor its community such as a neighborhood improvement project, renovations to a historical landmark, school, park, recreation center, etc.
To view the Multimedia News Release, go to: http://www.multivu.com/mnr/7218251-stanley-black-and-decker-tools-2014-build-your-america-contest
