Bacardi Limited caps off the yearlong celebration of its 150th anniversary with the creation of a commemorative time capsule to symbolize the unity, passion and pioneering spirit of Bacardi—the Company, family and iconic rum brand. The time capsule acts as a living snapshot of the Company in 2012 and also carries messages from current-day employees to Bacardi employees of 2062—50 years from now—to honor the enduring Bacardi legacy when it is opened on its 200th anniversary.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53414-bacardi-rum-150-anniversary-time-capsule-artifacts-birthday-celebration
A new survey commissioned by Mucinex, the number one over-the-counter brand* in America, reveals that more than 158 million Americans (63 percent of the adult population) would try to hide being sick so they wouldn’t have FOMO (fear of missing out) on doing things they wanted to do. However, more than 206 million Americans (82 percent of those surveyed) would agree that when they see people out and about when they are sick, they wish those battling cold and flu symptoms stayed home instead. While this time of year is full of fun autumn activities and outings with family and friends, it’s also the beginning of cold and flu season, and the last thing people want to do is stay at home and battle a swarm of sick symptoms.
san francisco, ca (january 25, 2019) - marc jacobs beauty is pleased to introduce makeup artist, nikkie de jager, who is also known by her youtube beauty channel moniker, nikkietutorials, as the brand's first-ever global artistry advisor. in this newly created role, nikkie will be integrated into the brand's product development process, as well as share her incredible talent and expertise to expand unique content and artistry around the world on both marc jacobs beauty and her own channels.
“one of the things we love most about nikkie, along with her disarming authenticity, is that she began her career in editorial artistry, before transitioning full-time into the digital realm and creating content for youtube and instagram. we recognized nikkie’s unique talent as both an artistry and digital beauty expert, and are excited to evolve beyond traditional beauty partnerships.” - tara loftis, vp of marketing, kendo
To view the multimedia release go to:
https://www.multivu.com/players/English/8486951-marc-jacobs-beauty-nikkie-de-jager/
Kia Motors America (KMA) today unveiled the all-new 2017 Optima Plug-in Hybrid (PHEV) at the Chicago Auto Show. Kia’s first PHEV joined two other fuel-efficient additions to the brand’s growing line-up of eco-friendly vehicles, including the all-new 2017 Niro Hybrid Utility Vehicle (HUV) and all-new 2017 Optima Hybrid (HEV), all three of which are being introduced under the Kia Motors EcoDynamics environmentally friendly sub-brand. A host of new technologies and features in the Kia Optima PHEV, including a more powerful hybrid engine, a smarter and more robust telematics system, exterior design enhancements, and greater interior refinement, all combine to deliver a superior hybrid drive experience.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7731854-kia-optima-plug-in-hybrid-chicago-auto-show/
Mountain Dew® announced today it will premiere a new commercial on Saturday, October 20, marking the culmination of the DEWeezy Project, a partnership with Grammy Award-winning recording artist, Lil Wayne.
In collaboration with the action sports youth development agency STOKED, the program enlisted 10 teens from the NYC area to work with brand and industry executives, including director Chris Robinson of Robot Films and Motive, a creative studio with offices in New York and Denver, to co-create a :30 second television commercial. Through www.deweezy.com, fans were able to follow the teens’ journey and vote for their favorite concepts and final cuts.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58613-mountain-dew-new-commercial-lil-wayne-deweezy-project-stoked
As a founding voice in the world of holistic wellness, Canyon Ranch® has the wisdom and expertise of spending nearly 40 years helping its guests achieve well-being. Now, the life-enhancement brand that’s built a devoted global following, is finally going global itself.
Under the guidance of the brand’s new Chief Executive Officer, Susan E. Docherty, the Company announced today the development of its first-ever international destination, Canyon Ranch Wellness Resort at Kaplankaya, on a spectacular peninsula of the sun-kissed Aegean coast. The initial phase of the Canyon Ranch development, which will open in July 2016, will include a strikingly modern resort and luxury real estate offerings. The property will integrate the signature wellness and lifestyle programming that has earned Canyon Ranch a famously loyal clientele worldwide.
To view the multimedia release go to:
http://www.multivu.com/players/English/7634751-canyon-ranch-resort-kaplankaya-turkey/
The modern beauty landscape is changing. After years of looking to preeminent stylists for trustworthy product recommendations and trendsetting style tips, today’s women are turning to additional sources for advice: real women. From bloggers and vloggers to Instagram stars, these “real women” are relatable for young viewers and resonate with fans who realize that looking “red carpet ready” every day isn’t always realistic. Now, the trailblazers at John Frieda® Hair Care are leading the charge by naming vlogger Blair Fowler to the brand’s House of Experts where she will join the likes of celebrity stylists such as Harry Josh.
“This year, we’re launching innovative in-shower colour products never before seen in the market, so it only makes sense to add a real beauty enthusiast to our team,” explains Heather Warnke from Kao USA, Inc. “Blair has been a pioneer expert in the beauty space and has a unique voice speaking to and relating with women. Now, she’ll be able to provide them with first-hand insight into how she uses our products and incorporates them into her routines. With her immense following as a trusted beauty expert, she will serve as an incredible, fresh voice for the brand.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7786251-john-frieda-hair-blair-fowler/
Hennessy V.S, the world’s #1 Cognac, announces the launch of The Piccards, the fourth installment of the brand’s award-winning Wild Rabbit advertising campaign. The effort centers on the theme of pushing the limits of potential and is set to roll out across digital and broadcast platforms starting this month. The new creative continues to bring to life the spirit of Hennessy’s ‘Never stop. Never settle.’ mantra, this time through the remarkable true story of the Piccards, a pioneering family of explorers whose relentless pursuits pushed the limits of potential and made history.
Breaking barriers and records is what the Piccard family has been good at for generations: in 1931, Auguste Piccard became the first man to touch the edge of space – taking flight in a pressurized capsule and balloon to reach the stratosphere. Three decades later, his son Jacques went the other direction and modified his invention to become the first man to reach the furthest depths of the ocean.
To view the multimedia release go to:
http://www.multivu.com/players/English/7813051-hennessy-the-piccards-wild-rabbit/
Cole Haan, the iconic American lifestyle footwear and accessories brand and retailer, is delighted to announce its Fall 2017 Extraordinary Women, Extraordinary Stories campaign featuring fashion icons Christy Turlington Burns and Karlie Kloss, lensed by acclaimed photographer Cass Bird. The campaign is a culmination of an all-women cast and crew.
Showcasing these extraordinary women and laced with the narrative of the unique relationship between Burns and Kloss, the campaign features strikingly intimate candid video vignettes and editorial photographs, as well as classically cool styling by Karla Welch. Extraordinary Women, Extraordinary Stories explores the meaningful relationship between Christy and Karlie, bound by a shared desire for purposeful change. Each has been inspired to channel the success of their modeling careers to work toward positively impacting women’s lives through their respective initiatives: Kode with Klossy, empowering young women and girls to learn to code as well as become leaders in tech and, Every Mother Counts, providing support to mothers around the world with access to essential maternity care.
To view the multimedia release go to:
https://www.multivu.com/players/English/8166651-cole-haan-fall-2017-extraordinary-women-extraordinary-stories/
Dollar Car Rental, the leading family brand in the car rental industry, is rolling out an industry-leading debit card policy making it easier than ever to reserve a car using a debit card. The policy will eliminate credit checks, reduce proof of return travel and ID requirements, while also lowering the renter age restriction from 25 to 20 years old.
Financial expert and debit card advocate, Dave Ramsey, is joining forces with Dollar to help spread the word about the new, more customer-friendly policy, as it is a long-awaited solution that addresses a need he has seen firsthand.
To view the multimedia release go to:
https://www.multivu.com/players/English/8492251-dollar-car-rental-debit-card-policy/
Persil® ProClean®, Henkel North America’s new premium laundry detergent brand, made its first-ever Super Bowl® advertising debut with a commercial that aired in the second quarter of Super Bowl 50. As a new brand in the U.S. Persil ProClean has only been available to U.S. consumers since early 2015, but the Persil brand has been globally renowned for over a century. Its exceptional stain-fighting, whitening, and freshness have translated into impressive repeat-purchase rates, showing that once consumers try it, they love it.
Persil ProClean chose this coveted platform to launch their 2016 advertising campaign featuring the brand’s debonair tuxedo-wearing, stain-fighting superhero, “The Professional,” played by Peter Hermann. “The Professional” brings humor to a historically predictable category, while showing off some serious stain-fighting to relay a simple yet impactful message to viewers. Packed with powerful stain-fighting technology, Persil ProClean 2in1, received the highest laundry detergent rating in recent rankings by a leading consumer testing publication. Persil ProClean 2in1 didn’t only beat market-leader Tide, it beat every single detergent tested.
To view the multimedia release go to:
http://www.multivu.com/players/English/7750351-persil-proclean-super-bowl/
Drive away with coffee on top of the car? Walk into a screened door? Everyone has airhead moments! Today, Airheads candy is launching “The World Needs More Airheads” – the first-ever mass marketing campaign for the brand – highlighting and celebrating the real life mishaps that make us laugh. Airheads is extending the call to fans to share their own unpredictably awesome moments of pure airheadedness for the chance to be featured in future advertising.
To view Multimedia News Release go to http://www.multivu.com/mnr/65825-airheads-brand-searches-for-airheaded-commercial-star-campaign
