Volvo Cars presents a unique, complete system solution that makes it possible to integrate self-driving cars into real traffic – with ordinary people in the driver’s seat.
“We are entering uncharted territory in the field of autonomous driving,” says Dr Peter Mertens, Senior Vice President Research and Development of Volvo Car Group. “Taking the exciting step to a public pilot, with the ambition to enable ordinary people to sit behind the wheel in normal traffic on public roads, has never been done before.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7443851-volvo-first-self-driving-car-system/
Months of speculation ended today after Volvo Cars unveiled its all-new Volvo XC90, delivering on its promise to introduce a visually striking, premium quality seven seat SUV with world leading safety features, new powertrain technologies, an unrivalled combination of power and fuel efficiency and a superlative interior finish.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7276259-volvo-XC90-world-premiere/
Launching today, the Safe Firearms Storage campaign encourages firearms owners to make safe firearms storage a priority. According to a study by the RAND Corporation using statistics from the United States Centers for Disease Control and Prevention, approximately 1.4 million homes have firearms stored in a way that makes them accessible to the wrong hands – children, at–risk youth, potential thieves, and those who intend to harm themselves or others.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7111651-national-crime-prevention-council-family-firearms-safety-campaign
Four in ten New Yorkers report feeling unprepared for an emergency event such as a natural disaster, fire, power outage or act of terrorism. To raise awareness of preparedness tactics and encourage New Yorkers to plan ahead for disasters, the New York City Emergency Management Department, the Federal Emergency Management Agency (FEMA) and the Ad Council are releasing new public service announcements (PSAs) as part of the Ready New York campaign to conclude National Preparedness Month this September. The creative encourages families to take time to talk about making emergency plans, including what to do, where to go, and how to stay in touch during an emergency.
“We want all New Yorkers to know what to do to be prepared before a disaster strikes. We can help protect our families by thinking through the steps to take before, during and after an emergency. The new ads show how easy it is to make a plan, empowering New Yorkers to have a much-needed discussion about family preparedness,” shares Joseph J. Esposito, Commissioner of NYC Emergency Management.
To view the multimedia release go to:
https://www.multivu.com/players/English/8170351-ad-council-nyc-emergency-management-plan/
Celebrate My Drive, powered by State Farm,® is proud to announce winners of the campaign designed to raise awareness and promote teen driver safety. One hundred high schools will share in a total of $3.28 million in grants connected to their participation in the program.
Over 3,200 high schools across North America participated, generating more than 6.1 million online safe driving commitments. Winning high schools generated the most commitments, while amplifying conversations around teen driver safety and addressing the leading cause of death for teens.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7271031-state-farm-celebrate-my-drive-2014/
Amid increasing reports of sexual assaults among college students, the Integrated Innovation Institute at Carnegie Mellon University is applying its distinctive innovation approach to accelerate marketable solutions to combat acquaintance/date rape. Two novel product prototypes, targeted to the college population and designed by graduate-student teams, employ mobile technology to galvanize bystander intervention and engender shared community responsibility.
To view the multimedia assets associated with this release, please click: http://www.multivu.com/players/English/7281051-carnegie-mellon-integrated-innovation-institute-students-innovate-against-rape/
Amid increasing reports of sexual assaults among college students, the Integrated Innovation Institute at Carnegie Mellon University is applying its distinctive innovation approach to accelerate marketable solutions to combat acquaintance/date rape. Two novel product prototypes, targeted to the college population and designed by graduate-student teams, employ mobile technology to galvanize bystander intervention and engender shared community responsibility.
To view the multimedia assets associated with this release, please click: http://www.multivu.com/players/English/7281051-carnegie-mellon-integrated-innovation-institute-students-innovate-against-rape/
Union Pacific Railroad this week launched a new campaign exclusively on social media, urging drivers and pedestrians to think about their personal safety first and wait at grade crossings. New videos depict different scenarios in which a jogger, young couple and father and son are stopped, waiting for a train to pass. When the arms lift, each proceeds safely toward a spectacular future.
“Our message is straightforward – Your Life is Worth the Wait,” said Scott Moore, Union Pacific senior vice president – Corporate Relations. “Union Pacific trains operate in more than 7,300 communities; too often our employees see drivers or pedestrians sneak around the gates. Even after applying the emergency brakes, it can take a mile for a train to stop; the risk is never worth it.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7508251-union-pacific-your-life-is-worth-the-wait/
Successful winter travel is all about successful navigation of winter weather and the holiday crowds. Preparedness and safety are key. Whether it’s a two-hour drive or a two-hour flight, traveling can be one of the most stressful parts of the holiday season. And while there are some things you can’t control, there are ways to make the most of your holiday travels this year.
On Thursday, November 9th, travel pro, Amy Goodman, will be available to discuss how she beats the winter travel blues. She will provide tips on the latest tricks, tools and trends to arm yourself against the mania and keep the holiday cheer alive.
NIRA Dynamics AB has now developed algorithms that can estimate the friction value between the road and the tires.
Experienced drivers perceive the road with nearly all senses: they see, feel and even hear the road. They use all this information to estimate the grip of the road and, based on their judgement, adapt their driving speed to the conditions.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/72762511-nira-dynamics-cars-tires-road/
The Brady Center to Prevent Gun Violence launched today a powerful, new public awareness campaign in concert with National Youth Violence Prevention Week, April 7-11. The campaign, called SPEAK UP, educates students about the important roles they can play in preventing violence, and includes public service announcements, posters and poster contests, interactive BuzzFeed-style quizzes, pledge drive and resource/activity kits.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/64672-speak-up
Soy consumption is up 14 percent since 2011,26 yet confusion lingers over soy’s role in everything from human health to food production. To clear up misperceptions, the United Soybean Board (USB) busts five common soy myths with science-backed facts on SoyConnection.com/soy-wisdom.
1) Eating soy does not increase breast cancer risk.
Clinical studies show soy isoflavone exposure does not adversely affect breast tissue as assessed by markers of breast cancer risk, such as breast cell proliferation.1–7 The American Institute for Cancer Research and the American Cancer Society say that women who have been diagnosed with breast cancer can safely consume soyfoods. In fact, the World Cancer Research Fund International has identified a link between soy consumption and an improved survival of breast cancer patients.8-9
“Not only does evidence indicate soyfoods may benefit women with breast cancer, but consuming soy when young helps prevent the onset of this disease later in life27-30,” stated Mark Messina, Ph.D., who has dedicated the past 30 years to understanding the health effects of soyfoods.
To view the multimedia release go to:
http://www.multivu.com/players/English/7877951-united-soybean-board-top-soy-myths/
