One in four children has an undetected vision problem, and ten million American students have vision conditions that can impact learning. An annual comprehensive eye exam can ensure that correctable visual problems don’t become permanent. What if your vision insurance helped more people see? VSP® Vision Care, the largest not-for-profit vision benefits and services company in the U.S., is doing just that by launching #EyeGiveBack. Now through June 30, 2015, when a VSP Direct™ individual vision insurance plan is purchased through VSPDirect.com/EyeGiveBack, VSP will donate an eye exam and glasses to a child in need – up to a retail value of $1 million. Learn more at VSPDirect.com/EyeGiveBack.
Today, BACARDÍ® rum unveils a fresh, new take on the brand with a 30-second TV spot, experiential House Party campaign and comprehensive digital, mobile and partnership strategy designed to connect with millennials on their terms, in their world, in their way. This is the first campaign launch since BACARDÍ revamped its advertising and marketing business four months ago and reflects the brand’s desire to dominate the category once again.
The TV spot, entitled “The Truck,” is an authentic take on a Millennial’s world, capturing the energy of their life. It features a group of friends letting nothing get in the way of hosting an amazing house party. Shot with a hand-held camera, the viewer is drawn in to feel like they are part of the story, experiencing the energy of this cross-country journey. It’s styled similar to a movie trailer, giving the audience a sneak peek into the brand world and house party occasion, then leaving you wanting to see and learn more. The ad represents the first work from BBDO and OMD, the new global creative agency partners for the Bacardi portfolio of brands.
The ad includes the tagline: “There’s Nothing in the Way,” a tribute to the brand’s history and irrepressible spirit, as well as a shout out to those who are busting through and overcoming obstacles in the real world.
To view the multimedia release go to:
http://www.multivu.com/players/English/7654851-bacardi-rum-creative-platform/
Continuing a relationship that began in 1980, the USGA and Rolex have extended their partnership, assuring that together they will continue to steward some of golf’s greatest moments for the long term.
Through activation across broadcast, digital, social and emerging media, the USGA and Rolex will deliver new ways to promote and celebrate the game and its rich history.
“Rolex’s support through nearly four decades has been instrumental in helping us drive the game forward,” said Mike Davis, CEO/executive director of the USGA. “We are excited that the continuation of our partnership will expand our impact on golf around the world and elevate and celebrate our championships’ iconic venues, legendary champions and signature moments in innovative ways.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8261251-usga-rolex-partnership/
Honda Odyssey versus Honda CR-V http://washingtonpahonda.com/blog/2014/06/should-you-own-a-used-honda-odyssey-minivan-or-a-honda-crv.cfm
http://carsort.com/compare/Honda-CR-V-vs-Honda-Odyssey
http://washingtonpahonda.com/new/honda/?&geo=0&make=Honda&model=Odyssey versus http://washingtonpahonda.com/new/honda/?&geo=0&make=Honda&model=CR-V The Honda Odyssey Minivan and the Honda CR-V both have all the characteristics of a reliable family car. These vehicles are affordable, comfortable, and spacious for a family of four to sit in. To help make up your mind, presented to you are the advantages and disadvantages of minivans and SUV. Washington Honda specializes in new and used Honda cars, trucks, hybrids and SUVs.Located in Washington, PA. Serving Greater Pittsburgh, Canonsburg, Charleroi, McMurray and Waynesburg, Pennsylvania; and Morgantown and Wheeling, West Virginia.
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Solganix is a Bay Area based, live Hip Hop, Funk, and Soul band. First Four is the first single off the band's latest project, the First Four Ep. Lyric video created by Luis Hernandez. You can get more information on Solganix at http://www.facebook.com/solganix
Breast cancer now represents one in four of all cancers in women worldwide and touches lives every day. While experiences with the disease may vary, the desire to defeat breast cancer is universal. This year, in honor of a shared vision for a world without this disease, The Estée Lauder Companies’ Breast Cancer Awareness (BCA) Campaign celebrates the power of global solidarity by encouraging people around the world to “Take Action Together to Defeat Breast Cancer.” The 2016 BCA Campaign invites women, men and families to draw inspiration from one another and unite in action on BCAcampaign.com and social media, while supporting lifesaving breast cancer research.
Over the past two decades, The Estée Lauder Companies’ BCA Campaign, launched by the late Evelyn H. Lauder, co-creator of the Pink Ribbon and founder of the Breast Cancer Research Foundation® (BCRF), has been a leading voice for breast cancer awareness around the world, igniting a global movement that has helped save millions of lives and fund innovative breast cancer research. Today, The BCA Campaign is active in more than 70 countries and has raised more than $65 million to support global research, education and medical services, with more than $50 million funding 200 BCRF medical research grants worldwide over the past 22 years. These funds help accelerate critical research across wide-ranging areas such as tumor biology, heredity and ethnicity, lifestyle and prevention, treatment, survivorship and metastasis. Around the world, The BCA Campaign partners with more than 60 breast cancer organizations focused on breast cancer research, education and medical services. This year, The BCA Campaign is committed to raising $6 million in support of its mission to defeat breast cancer through education and medical research.
To view the multimedia release go to:
http://www.multivu.com/players/English/7935851-estee-lauder-bca-campaign-2016/
Online Summer School enrollment is open at International Connections Academy (iNaCA), the accredited virtual private school serving students in grades K-12 in the United States and across the globe. Families are invited to attend an information session to learn more about the benefits of online Summer School.
“Students can take their courses when and where they want—wherever there is an Internet connection—without having to choose between academics and other summer activities like traveling, getting a job, and spending time with family and friends,” said Hannah Rinehart, Principal of International Connections Academy, who also shares the top four reasons why families enroll in online Summer School
To view the multimedia release go to:
http://www.multivu.com/players/English/7654351-inaca-online-summer-school/
Cross Mountain Ranch, one of the largest and most ecologically diverse recreational and operating ranches in the nation, spanning four counties in Northwestern Colorado near Steamboat Springs is on the market for the first time in nearly three decades. Listed for $100 million, the Ranch is one of the largest and most diverse ranches on the market in the United States and features 20 miles of river frontage.
To view the multimedia release go to:
https://www.multivu.com/players/English/8166351-mirr-ranch-group-cross-mountain-ranch/
Better hospital supply chain management leads to better quality of care and supports patient safety, according to a new Cardinal Health survey of hospital staff and decision makers. Despite respondents rating their supply chain processes as “good,” one in four hospital staff have seen or heard of expired product being used on a patient, and 18 percent have seen or heard of a patient being harmed due to a lack of necessary supplies.
International Medical Group® (IMG®), a leader in global benefits and assistance services, today announced the company’s new corporate branding and logo.
“After more than 25 years as a leader in the industry, it was time to refresh our brand identity,” said IMG President and CEO Todd A. Hancock. “The new logo reflects IMG’s focus on providing a foundation of security, health and well-being for our members while they’re away from home.”
IMG’s constituents — members, intermediaries, partners and employees — are represented by the logo’s four inverted angles. These angles are symbolic of a flock of Arctic terns, birds whose annual migration is the longest of any animal in the world.
To view the multimedia release go to:
http://www.multivu.com/players/English/7950351-international-medical-group-rebrands/
