Today, the Television Bureau of Advertising (TVB), the not-for-profit trade association of America’s commercial broadcast television industry, the National Highway Traffic Safety Administration (NHTSA), and the Ad Council launched their 11th year of “Project Roadblock: Local TV Puts the Brakes on Drunk Driving.” Launched in December 2003, Project Roadblock is the local broadcast television industry’s extension of NHTSA and the Ad Council’s ‘Buzzed Driving is Drunk Driving’ PSA campaign. Since then, the multi-media campaign has served as an opportunity for local television stations to combat drunk driving by donating on-air, online and mobile advertising time and space for the PSAs. To date, broadcast TV stations across the nation have donated more than $34 million in media to support this effort.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7391951-ad-council-tvb-nhtsa-partner-to-prevent-drunk-driving-fatalities-during-holidays/
The North American International Auto Show (NAIAS) 2015, the showcase event for the best that the automotive industry has on offer, opened in Detroit on January 12. As the only Chinese carmaker exhibiting at the show, GAC Motor made its blockbuster appearance with three proprietary models, among which, for one model, the GS4, the show was the vehicle’s world debut, drawing the attention of leading media organizations worldwide.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7418451-gac-motor-gs4-debut-naias/
Disney overtook Apple for the first time in MBLM’s Brand Intimacy 2019 Study, which is the largest study of brands based on emotions. The two were followed by Amazon, which came in third. The top 10 was also increasingly dominated by media & entertainment brands, comprising four out of the 10, up from three last year. The remaining brands in the top 10 were: Chevrolet, Netflix, Harley-Davidson, PlayStation, YouTube, Ford and Chick-fil-A. Brand Intimacy is defined as the emotional science that measures the bonds we form with the brands we use and love.
To view the multimedia release go to:
https://www.multivu.com/players/English/8472451-mblm-brand-intimacy-study-2019/
Chocolate milk brand YUP! and digital media company Onion, Inc. are rallying teens and young adults across the nation to join the ‘Nothing Hour’ movement.
The beverage brand is shaking up the chocolate milk market by bringing an unconventional twist to a familiar category, using social marketing to appeal to young adults and teens rather than the usual mom and kid target.
To view the multimedia release go to:
http://www.multivu.com/players/English/7862951-the-onion-yup-nothing-hour/
Free bgm. Make a compilation video:Young moms Best of Try Not To Like A Boss Meme
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In a groundbreaking effort to empower teens to speak up when they see bullying, the Ad Council and an unprecedented coalition of media, corporate and non-profit partners are launching I Am A Witness, a digital-focused campaign featuring a new eye emoji supported by the Unicode Standard, and is now available on iPhones running iOS 9.1. The emoji will also be featured in the I Am A Witness app, available on the App Store and on Google Play, which offers a downloadable keyboard developed pro bono by Snaps. The emoji, shaped like a speech bubble with an eye in the center, enables teens to take a stand against bullying and show support for someone who is being bullied. The campaign launch coincides with Bullying Prevention Month.
The I Am A Witness campaign was developed pro bono by Goodby Silverstein & Partners in collaboration with Adobe, Apple, Facebook, Google, YouTube, Johnson & Johnson and Twitter. Each partner will be providing significant exposure and customized content on their platforms. The campaign also includes activations on platforms including BuzzFeed, Instagram, Kik, Pandora, Snapchat, Tumblr, Vevo, We Heart It and Whisper. Additionally, non-profit partners have offered their expertise and resources, including The Bully Project, GLSEN, PACER’s National Bullying Prevention Center and The Trevor Project.
To view the multimedia release go to:
http://www.multivu.com/players/English/7658451-ad-council-anti-bullying-campaign/
The all-new Toyota Camry is here with a striking new look and a hot new marketing campaign that’s set to tap into drivers’ emotions and the sensations they will feel when driving the vehicle. While purchasing a Camry continues to be a smart and rational choice, the 2018 Camry now delivers the magic and excitement drivers crave. These emotions are highlighted in the “Sensations” campaign, which compels drivers to love the new Camry for all the “wrong” reasons. The campaign will cover multiple media channels, including broadcast, cinema, social, print, digital and out-of-home placements.
Rather than telling customers how it feels to drive the all-new Camry, this campaign shows them through impactful and evocative imagery that clearly conveys a specific feeling generated by some aspect of the Camry’s styling, safety, technology and performance. The goal of the campaign is to introduce people to an inspiring, more emotional, more exciting driving experience that will make every driver feel special.
To view the multimedia release go to:
https://www.multivu.com/players/English/8053353-toyota-camry-ignites-the-senses/
This November, Purina wants to thank the four-legged friends who make our lives so special. From now through the Thanksgiving holiday, Purina is inviting dog owners to log on to Facebook, Twitter or Instagram and tell the world why they are thankful for their dog.
For every original post submitted through November 29th that includes @Purina and the hashtag, #dogthanking, Purina will donate one dollar to the AKC Canine Health Foundation – up to $75,000 – to help further pet health research. Submitted videos, photos and posts may be shown during the National Dog Show Presented by Purina, on Thanksgiving Day on NBC.
Olympic figure skater Johnny Weir kicked off the campaign by thanking his dog Tema: “Tema is my little prince, and always there wagging his tail when I get home. He brings so much joy to my life, and I am so thankful for his companionship,” Weir said of his Japanese Chin. He and fellow Olympian, Tara Lipinski, will be on special assignment to lend their distinctive presence for the first time to The National Dog Show Presented by Purina.
To view the multimedia release go to:
http://www.multivu.com/players/English/7669351-purina-dog-thanking/
GAC Motor, China’s only automaker exhibiting at the 2017 North American International Auto Show (NAIAS) in Detroit from January 8 to 22, 2017, three groundbreaking new models including the first electric vehicle GE3, new SUV GS7 and concept car EnSpirit. Its GS7, a blockbuster mid-sized SUV, is designed with the company’s most innovative technologies and forward thinking concepts.
At the international showcase for the best of automotive industry, GS7 has drawn wide attention from industry professionals, experts, media and guests. The model is destined to continue the company’s legacy in the new era for SUVs opened by their best-selling GS4 which was also released at NAIAS back in 2015.
To view the multimedia release go to:
http://www.multivu.com/players/English/8018651-gac-motor-gs7-naias/
Levo League, the leading social network dedicated to helping Gen Y women build connections to elevate their careers, is adding Warren Buffett to its roster of mentors next week with an Office Hours session broadcast, LIVE from Berkshire Hathaway on Tuesday, May 7, at 11:00 a.m. PT / 2:00 p.m. ET.
Mr. Buffett is renowned as an advocate of women’s advancement in the workforce and stated in his recent article on Fortune, “Women are a major reason we will do so well.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/61600-levo-league-live-office-hours-chat-with-warren-buffett
It’s your world, your phone, your call
Leading Mobile Satellite Services (MSS) operator Thuraya Telecommunications today unveiled a new generation of SatSleeve models, offering greater choice, improved quality and a new hotspot option.
When SatSleeve was launched in 2013 it pioneered the “bring your own device” (BYOD) concept in the satellite industry. Now Thuraya goes further with two new models, and has identified a clear consumer target market for the range, running alongside core government, media, energy, and NGO sectors.
SatSleeve+ and SatSleeve Hotspot will appeal to travellers, adventurers and outdoor sportspeople, or simply to consumers who want the assurance that their smartphone will connect even when terrestrial networks are unavailable or damaged.
Thuraya will market SatSleeve+ and SatSleeve Hotspot through existing distribution partners; innovative agreements it has developed with mobile network operators (MNOs) in key markets; and new channels generated through online retailer Expansys.
To view the multimedia release go to:
http://www.multivu.com/players/English/7620051-thuraya-choice-satsleeve-hotspot/
