As Americans gather at bars and in living rooms to watch the hugely popular college basketball tournament– often with a drink in hand– the Ad Council is launching a new series of public service advertisements (PSAs) for their ongoing “Buzzed Driving is Drunk Driving” campaign. Impaired driving remains a persistent problem in the U.S., with over 10,000 people killed in alcohol-impaired driving crashes in 2016, according to the Department of Transportation. That’s approximately one person every fifty minutes.
The new PSAs, which were produced pro bono by media agency OMD, encourage young men to examine their own behavior by amplifying social warning signs many already know and associate with impairment. Whether texting too many emojis or taking one too many selfies, these subtle “warning signs” are recognizable to the target audience and serve as cues not to drive home.
To view the multimedia release go to:
https://www.multivu.com/players/English/8288151-ad-council-buzzed-driving-warning-signs/
The current student loan debt crisis in the U.S. is real. Total student loan debt currently stands at more than $1.16 trillion. And, according to the Federal Reserve Bank of New York, student loans represent the highest amount of delinquent debt compared to all other forms of household debt, including mortgages, auto loans, and credit cards.
Gaining a college education has long been among the most important first steps towards obtaining a happy and prosperous life. The reality, however, is that most college graduates are starting their adult life deep in debt, and feeling stressed and completely unprepared to manage their financial lives. The good news is that the government has created programs to help borrowers reduce the burden caused by student loan debt. To learn more about these government programs, visit StudentAid.ed.gov.
Money Management International (MMI), along with other nonprofit organizations and consumer advocate groups, have taken additional steps to help struggling student loan borrowers understand their repayment plan options, find solutions for managing other debt obligations, and create realistic action plans for reaching overall financial success.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7406151-mmi-student-loan-debt/
Hyundai launched its first plug–in hybrid vehicle today at the North American International Auto Show in Detroit. The 2016 Hyundai Sonata Plug–in Hybrid Electric Vehicle (PHEV) is expected to travel up to 22 miles on electric power and can recharge in as little as two and a half hours with a Level 2 charger. Sonata Plug–in Hybrid will be built at the Asan, South Korea plant and will go on sale in select markets later this year.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7417751-hyundai-sonata-naias-2015/
MINI TAKES THE STATES 2018 (MTTS), the eagerly anticipated road rally for MINI owners hosted by MINI USA, kicked off this weekend from two separate locations on opposite sides of the country. Over the next five days, thousands of MINI owners will #DriveForMore to help raise money for charity partner Feeding America.
The two rally routes, each with more than 800 participants, started in Orlando, Fla., and Portland, Ore., on Saturday, July 14, and will meet in the middle at Keystone Report in Keystone, Colo., on July 20 for a weekend celebration of everything MINI. The bi-annual trek will cover more than 5,000 miles in total, traveling across America on state and county roads, stopping in 15 cities along the way.
To view the multimedia release go to:
https://www.multivu.com/players/English/8329551-mini-takes-the-states-feeding-america-2018/
Drivers of vehicles with good small overlap front ratings from the Insurance Institute from Highway Safety can expect to be protected well in a frontal crash involving the left corner of the vehicle. But how would the passengers sitting next to them fare in a right-side small overlap crash? A new study shows that good protection doesn’t always extend across the front seat.
The Institute conducted 40 mph passenger-side small overlap tests on seven small SUVs with good driver-side small overlap ratings. Only one of the vehicles, the 2016 Hyundai Tucson, performed at a level corresponding to a good rating, and the others ran the gamut from poor to acceptable.
The results have prompted IIHS to consider instituting a passenger-side rating as part of its TOP SAFETY PICK criteria.
To view the multimedia release go to:
http://www.multivu.com/players/English/7856251-ad-council-embrace-refugees/
When temperatures start to fall and days become shorter it is time to take your car to the workshop to prepare it for the winter. Changing to winter tires and testing lights are a matter of course for drivers. However, the car battery is often neglected, although it is under even more stress during the cold season. For example, continuous use of the windshield heater or the air conditioning system takes a large amount of power and makes heavy demands on the battery. Especially in winter, the only way to avoid unpleasant surprises is to have the battery checked regularly by the workshop. The latest ADAC statistics show that 39% of all breakdowns are due to the battery.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8226551-johnson-controls-winter-battery-tests/
Holiday car thieves had their busiest day in 2014 on, ironically, Labor Day, stealing 2,200 vehicles according to new data released today by the National Insurance Crime Bureau (NICB). NICB’s 2014 Annual Holiday Vehicle Theft Report analyzes data from the National Crime Information Center (NCIC), which showed a total of 695,246 vehicle thefts for the year.
After Labor Day, New Year’s Day was the next most active holiday with 2,011 thefts. Halloween came in third with 2,010 thefts followed by Memorial Day with 1,933 thefts. Independence Day rounds out the top five holidays for 2014 with 1,877 thefts.
The holidays with the fewest thefts in 2014 were Christmas Day with 1,225 thefts and Thanksgiving with 1,384 thefts.
To view the multimedia release go to:
http://www.multivu.com/players/English/7523155-nicb-holiday-vehicle-theft-report/
China's leading automobile manufacturer GAC Motor has released the first concept car EnLight on November 18 at the 14th China (Guangzhou) International Automobile Exhibition, marking a new milestone in the company’s continuous path of innovation.
EnLight is an unprecedented smart electric supercar that applies the latest cutting-edge technologies, most futuristic design concepts and natural driving experience. The slim bodied supercar with butterfly wing doors has both the autonomous and manual driving modes while achieving four-wheel independent drive with the in-wheel motors.
“EnLight is a forward-thinking concept car representing the highest level of GAC Motor’s independent research and development as well as our unparalleled technological capabilities, which will also provide GAC Motor strong confidence and support to seek advanced development in the direction of reaching the top of the auto industry through innovation and creativity,” said Zeng Qinghong, president of GAC Motor.
To view the multimedia release go to:
http://www.multivu.com/players/English/7994651-gac-motor-smart-electric-concept-supercar/
GAC Motor, China’s fastest-growing automaker, has wowed the Fortune Global Forum 2017 (“the Forum”) as the official service car provider with 380 cars including the GA8 sedan, the GS8 SUV and the GM8 MPV. The vehicles have provided safe and reliable service for leaders of the 152 Fortune 500 companies who attended, in addition to more than 1,100 distinguished guests from around the world. During the Forum, 40 CEOs from Fortune 500 companies including McKinsey & Company, Aisin Seiki (China) Investment Co., Ltd. and iFLYTEK Co., Ltd visited GAC Motor’s factory in Panyu, Guangzhou to get a glimpse of China’s advanced smart manufacturing capability.
“We are proud to have had the chance to display our advanced smart manufacturing capabilities to some of the world’s top corporate leaders,” said Yu Jun, president of GAC Motor. “Being chosen as the official service car provider for the Forum is a recognition of GAC Motor’s accomplishments in openness and innovation; it further enhances our brand’s international influence. After years of development, the Chinese automotive industry is now capable of creating top auto brands, and we hope to build GAC Motor into a world-class Chinese brand.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8241551-gac-motor-fortune-global-forum/
Vigilant Solutions, a global image recognition and analytics company serving sovereign nations, municipalities, and law enforcement agencies, announced today a new parking solution that leverages its license plate recognition technology and extensive vehicle location data to assist parking agencies and municipal parking units in enforcing policies, collecting outstanding fines and locating repeat violators.
Vigilant’s license plate recognition cameras and software have been trusted by law enforcement agencies throughout the U.S. and across the globe for more than a decade to identify and locate suspect vehicles and solve crimes faster. The company is now using this technology to develop a license plate-enabled parking (LEP) enforcement solution that, coupled with its expansive commercial data network, empowers parking enforcement to work more efficiently with local law enforcement to quickly address violations involving on-street spaces and off-street lots.
To view the multimedia release go to:
https://www.multivu.com/players/English/8134352-vigilant-solution-license-plate-recognition-parking-enforcement/
Today, Esurance debuted a new television commercial and social media campaign featuring Buster Posey, three-time World Series champion, four-time All-Star catcher, and Esurance brand ambassador. Posey takes the commercial into his own hands and steps in to give motivational pep talks in the social video series. Watch the first videos here: https://www.youtube.com/user/Esurance.
In the commercial “Buster’s in Control,” Posey takes control of the scene to make it just the way he wants it, creatively illustrating how consumers can get insurance that’s right for them and feel confident they’re making the right call with Esurance.
To view the multimedia release go to:
https://www.multivu.com/players/English/8062051-esurance-buster-posey-mlb-auto-insurance/
