Volvo Cars is teaming up with footballing icon Zlatan Ibrahimović again for the European launch campaign of the V90 premium estate in advance of the European Championships football tournament. The campaign will go live tonight on national TV stations and on Social Media platforms.
The new campaign shows the former Paris Saint-Germain striker, a long-time Volvo driver and fan, looking back at his rise from humble beginnings in one of Sweden’s toughest neighbourhoods in Malmö to international sporting stardom.
Zlatan, who is currently preparing for the European Championships feels a close affinity with the Swedish car brand.
“I’m happy to be working with Volvo Cars again. I’ve seen the new cars, I’ve driven and tested them. And I think they’re fantastic. Just like me, Volvo has gone their own way and dared to think differently. The previous campaign we did was good, but this time it’s Made by Zlatan,” said Zlatan Ibrahimović.
“The campaign is a celebration of the independent mind, of the power that lies in the ability to think differently. There are many similarities between Zlatan’s and Volvo’s journeys. We haven’t gotten to where we are now by doing the same as everyone else,” said Anders Gustafsson, Senior Vice President, Europe, Middle East and Africa at Volvo Car Group.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7848551-volvo-cars-v90-campaign-zlatan-ibrahimovic/
Lake Research Partners and Bellwether Research and Consulting recently released a new national poll sponsored by the American Motorcyclist Association (AMA) that finds likely 2016 voters have widespread and serious concerns about ethanol’s unintended consequences—including damage to engines, land conversion and food prices.
“Voters across party lines express grave concerns for the impacts of the corn ethanol mandate from the Renewable Fuel Standard that touch many parts of their lives from the cars they drive to the food they buy,” said Celinda Lake, president of Lake Research Partners. “They strongly support bi-partisan proposals that would reduce the impact of corn ethanol, and particularly support the Environmental Protection Agency reducing the amount of corn ethanol required by law.”
As the EPA recently closed the comment period on its proposed ethanol volumes for 2014, 2015 and 2016, the poll also shows that 67 percent of people favor the agency setting ethanol volumes below what is required by law, with 68 percent of Democrats and 71 percent of Republicans supporting volumes lower than the statute.
To view the multimedia release go to: http://www.multivu.com/players/English/7576751-ama-national-ethanol-voter-poll/
Testfahrt mit dem neuen Golf GTI zum Wörthersee dem Mekka der GTI-Fahrer. Nahezu 1,9 Millionen Golf GTI wurden bislang im Volkswagen Werk Wolfsburg hergestellt und weltweit verkauft. Damals, 1976, als der GTI erfunden wurde, ahnte diesen Erfolg niemand. 5.000 Exemplare waren geplant, von einem Auto, das heute das erfolgreichste seiner Art auf der Welt ist. Ein Phänomen. Präziser als jeder Kompaktwagen zuvor definierte der erste Golf GTI vor 37 Jahren ein Ur-Maß der Dynamik, zudem machte der erschwingliche Volkswagen die automobile Sportlichkeit für mehr Menschen denn je erreichbar. Jetzt startet eine neue, die siebte GTI-Generation durch.
The S90 marks a giant step forward for Volvo Cars. The Swedish car maker is better known for its SUVs and estates, but with the launch of the S90 Volvo is clearly intent on shaking up the premium sedan segment with its distinctive executive class sedan.
Equipped with a host of new technologies ranging from cutting edge safety to cloud-based apps and services, the S90 is further proof of the Swedish brand’s continuing transformation.
“With the launch of the XC90 we made a clear statement of intent. We are now clearly and firmly in the game. With $11 USD billion of investment over the past five years we have not only reimagined what Volvo Cars can be – we are now delivering on our promise of a resurgent and relevant Volvo Cars brand,” said Håkan Samuelsson, President & CEO, Volvo Car Group.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7702651-volvo-stakes-its-claim-with-the-S90/
Messe Frankfurt looks back on a 45-year-long tradition of success in the automotive industry and takes this opportunity to thank its long-term and loyal exhibitors. It has come up with something special for this occasion: the artist and photographer Rafael Neff has converted several customer products into theme worlds that are featured in the 2016 Automechanika calendar: Alfred Kärcher GmbH & Co. KG, BBS GmbH, Brembo S.p.A., Continental Aftermarket GmbH,Continental Reifen Deutschland GmbH,Hella KGaA Hueck & Co, Johnson Controls Autobatterie GmbH & Co. KGaA, Liqui Moly GmbH, Mahle GmbH, MANN+HUMMEL GmbH, RECARO Automotive Ltd. & Co. KG, Schaeffler AG, ZF Friedrichshafen AG. The high-quality calendar was presented at the ‘We say THANKS’ ceremony in the Klassikstadt Frankfurt, to which Messe Frankfurt issued an invitation.
Automechanika is certainly the most exciting success story in 45 years. The story began in 1971 with the first Automechanika in Frankfurt, which was christened when the IAA was cancelled. In subsequent years, the trade fair has made outstanding progress, advancing to the world’s leading trade fair, which is now held in fifteen locations worldwide. In the meantime, Messe Frankfurt is also organising a series of new B2B trade fairs for trucking and logistics and B2C events for automobiles, bikes, and boats.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7668651-messe-frankfurt-expands-logistics-sectors/
Call it a homecoming.
When Toyota introduced Lexus to the U.S. market in 1989, the Georgetown, Ky., plant – its first stand-alone vehicle manufacturing facility in America – was just in its second year of producing the Camry.
Fast forward 26 years and that same plant is celebrating the start of U.S. Lexus production. Today at a ceremony fit for a luxury brand king, the first-ever U.S.-produced ES 350 was unveiled before several thousand proud team members in Georgetown. And, just like a newborn foal at the nearby horse farms in Central Kentucky, the newcomer was brought into the world with plenty of TLC and hope for a bright future.
“This is really a proud moment for us and brings us full circle,” said Wil James, president, Toyota Motor Manufacturing, Kentucky, Inc. “To be the first wholly owned plant, building the number one best-selling car in America, the Camry, for 13 years in a row, and then to be selected to build the first Lexus is truly a tribute to our team members.”
For the past two and a half years, the Kentucky plant – Toyota’s largest in North America – has been gearing up to make the ES 350, Lexus’ best-selling sedan in the U.S. In all, $360 million was invested toward a new dedicated assembly line, adding 750 new jobs. Total capacity for the new line will be 50,000 vehicles.
To view the multimedia release go to:
http://www.multivu.com/players/English/7655351-lexus-kentucky-plant-es-350/
GAC Motor has hosted the first launch of new cars in China at the 17th Shanghai International Automobile Industry Exhibition (Auto Shanghai 2017) hosted from April 19 to 28 at the National Exhibition and Convention Center (Shanghai).
GAC Motor’s exhibition themed “Ingenuity in Mind, Excellence in Pursuit” will take stage in pavilion 2.1. A total of six new car models will be unveiled on April 19 at Auto Shanghai 2017, including the new five-seat SUV GS7, 2017 edition of GA8, plug-in sedan GA3S PHEV, plug-in SUV GS4 PHEV, pure electric vehicle GE3 and EnSpirit concept car.
To view the multimedia release go to:
https://www.multivu.com/players/English/8085451-gac-motor-shanghai-auto-show/
Luxury transportation is now more attainable than the days of “Daddy Warbucks.” In the midst of the holiday season, new-car shoppers can step up into a luxury car without breaking the bank by checking the expert recommended list of 10 Best Luxury Cars Under $40,000 from Kelley Blue Book www.kbb.com, the leading provider of new and used car information.
To view Multimedia News Release, go to http://www.multivu.com/mnr/65119-kelley-blue-book-kbb-10-best-luxury-cars-under-40k-of-2014
The 2014 Chicago Auto Show is now open to the public. Held in the McCormick Place complex, the Chicago Auto Show is the largest auto show in North America and has been held more times than any other auto exposition on the continent. Exhibitions include: multiple world and North American introductions; a complete range of domestic and imported passenger cars and trucks; sport utility vehicles; and experimental or concept cars. In total, nearly 1,000 different vehicles will be on display.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/65459-kelley-blue-book-chicago-auto-show
When temperatures start to fall and days become shorter it is time to take your car to the workshop to prepare it for the winter. Changing to winter tires and testing lights are a matter of course for drivers. However, the car battery is often neglected, although it is under even more stress during the cold season. For example, continuous use of the windshield heater or the air conditioning system takes a large amount of power and makes heavy demands on the battery. Especially in winter, the only way to avoid unpleasant surprises is to have the battery checked regularly by the workshop. The latest ADAC statistics show that 39% of all breakdowns are due to the battery.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8226551-johnson-controls-winter-battery-tests/
Sogenannte Concept Cars sind auf allen Automessen der Hingucker. Sie sollen zeigen, was die Autobauer für die Mobilität der Zukunft entwickeln. Oft wird aus dem Blick in die Zukunft aber auch nichts. Die Studien wären für eine Serienproduktion dann doch zu teuer gewesen, oder zu praxisfern, oder es wäre einfach nicht mehr die Akzeptanz bei den Käufern vorhanden. Dann wandern die Konzepte nach ihrem glorreichen Messeauftritten still und leise ins Museum oder die Schrottpresse. VW hat mit einem ambitionierten Projekt bewiesen, dass es auch anders geht. Das 1-Liter-Auto erschien zu Beginn vielen Skeptikern noch als reine Utopie. Als VW in Doha den Prototyp des XL1 durch die Straßen fahren ließ, war aber klar, dass es sich nicht nur ein imageträchtiges Marketingprojekt handelt. Spätestens als in Genf die Kleinserie des XL1 ins Scheinwerferlicht rollte, mussten Zweifler erkennen, dass VW es ernst meint.
