Extending its award-winning “Learn the Signs” campaign, Autism Speaks – the world’s leading autism science and advocacy organization – today joined the Ad Council, along with partner agencies BBDO New York and LatinWorks, to announce the launch of a new series of public service advertisements (PSAs) designed to reach African American and Hispanic parents. According to research, children in these communities are often diagnosed later than the average. The PSAs, which are being distributed to media outlets nationwide this week, show some of the early signs of autism and encourage parents to take immediate action if their child is not meeting standard developmental milestones.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61698-ad-council-and-autism-speaks-launch-psa-campaign
EPIC Global Media and United States Agency for International Development (USAID) announce the release of a documentary and branding commercial on Ghana. The productions, which are a part of the Ghana Multimedia Branding Campaign, will begin airing in December on Bloomberg Television and CNBC Europe, reaching a potential 250 million households in Europe, the Middle East, Africa and the USA. The campaign was produced by award winning, EPIC Global Media, in partnership with USAID and 16 other private and public sector companies in Ghana.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59629-epic-global-media-usaid-ghana-multimedia-branding-campaign
Northwestern Mutual will debut new, financial planning themed advertising during the January 1 broadcast of the Rose Bowl Game on ABC.
The spots, created by Olson in Minneapolis, Minn., are the latest iteration in Northwestern Mutual’s successful “Columns” campaign. Running since 2010, the ads showcase visually distinctive imagery that conveys the company’s financial strength and the importance of financial security to its current and prospective clients.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/59534-northwestern-mutual-financial-planning-ad-rose-ball-game-abc
New entertainment integrations and social media initiatives move the “ugly truth” campaign into a new phase this month, further seeding important tobacco-related facts and messages with teens and young adults. The latest advertising campaign from truth – the nation’s largest youth smoking prevention campaign – features its first television ads since 2010, and a host of marketing and digital tools to educate and connect with teens and young people through a range of digital media initiatives and entertainment integrations.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62254-truth-campaign-gets-uglier-entertainment-integrations-expand-conversation
This fall, two members of America’s favorite reality TV family — the Robertsons — have teamed up with Hallmark to help remind people in their own unique ways that the best way to leave a lasting impression on a loved one’s birthday is with a greeting card. Jase and Si Robertson are featured in four online videos produced by Hallmark, in which they use their own unique style of humor to depict what not to do on a loved one’s birthday…in other words, the birthday “fail.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/64494-hallmark-birthdayfail-campaign-jase-and-si-robertson
PUMA kicked off its 2014 Nature of Believing campaign, with the launch of the revolutionary new evoPOWER football boot at a live event in Barcelona last Friday. PUMA Power players Cesc Fàbregas, Marco Reus and Mario Balotelli put their football skills to the test on the evoPOWER wall, the custom built football simulator that utilises Hawk Eye technology to measure players’ power and accuracy. evoPOWER was inspired by the freedom of movement of a bare foot – Fàbregas, Reus and Balotelli showcased their skills and the boots performance enhancing technology through four interactive challenges.
To view Multimedia News Release, go to http://www.multivu.com/mnr/64184-puma-launches-evopower-football-event
More than 80% of high school students in the U.S. report that they witness bullying at least once a week, according to a national survey released today by DoSomething.org. A national multimedia public service advertising (PSA) campaign is launching today to educate and empower parents to talk to their children about ways they can be more than a bystander. The PSAs are being distributed nationwide to coincide with National Bullying Prevention Month.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58606-ad-council-launches-bullying-prevention-campaign-to-empower-parents
Las Vegas is a world-class vacation destination built on the principle of adult freedom, and no other tagline encapsulates this mentality better than the destination’s iconic “What happens here, stays here” advertising campaign. This year marks the 10th anniversary of this award-winning campaign, and this Monday Las Vegas unveiled a reimagined take on the pop culture-entrenched slogan with a variation of the theme titled “Vegas Enablers.”
To view Multimedia News Release, go to http://www.multivu.com/players/English/63040-las-vegas-what-happens-here-stays-here/
Kate Hudson and Ann Taylor toast to a wild, whirlwind holiday season. The brand’s campaign was shot while Hudson was filming the movie “Good People” and touring Europe with fiancé Matt Bellamy, his band Muse, and her two sons.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62862-ann-taylor-hollywood-holiday-with-kate-hudson
http://SalvosGiveaLunch.org.au For
Christmas lunch, most of us will celebrate with family and friends over
a hearty meal. But not everyone's so lucky. Salvos Give a Lunch for
Christmas Campaign hopes to change that for many Australians in need.
We're hoping to fill 8,000 plates over the festive season, Just $10
will provide one meal. Any help you can give us would be most
appreciated. Donate at: http://SalvosGiveaLunch.org.au
More than 80,000 healthcare workers and their communities from across the country and around the world joined together in the Medline Pink Glove Dance for breast cancer online video competition. After a hard-fought dance battle, the online votes are in and Medline is pleased to name Geisinger Health System, Danville, Pa., as the winner. As a result, $25,000 will be donated to their charity of choice, the American Cancer Society, providing free transportation for treatment to central Pennsylvania breast cancer patients in need. Additionally, Medline and participating hospitals will donate another $1 million to the National Breast Cancer Foundation and various local breast cancer charities nationwide. More than $2.2 million has been donated through the campaign and Medline Foundation since 2005.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/64450-medline-pink-glove-dance-video-competition-winners-breast-cancer-education
The Asthma and Allergy Foundation of America (AAFA) and Teva Respiratory announced today the launch of a national awareness campaign – Know Your Count – aimed at raising awareness of the seriousness of asthma and educating asthma patients and caregivers about the importance of keeping track of the remaining doses in their rescue inhalers. The campaign features award-winning singer and actress, Kristin Chenoweth, who is speaking publicly for the first time about the impact her asthma has had on her professional career and busy lifestyle. For more information about the Know Your Count campaign, Kristin’s experience with asthma and to view an important public service announcement (PSA), visit www.KnowYourCount.com.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/65058-teva-respiratory-aafa-know-your-count-managing-asthma/
