Today, BACARDÍ® rum unveils a fresh, new take on the brand with a 30-second TV spot, experiential House Party campaign and comprehensive digital, mobile and partnership strategy designed to connect with millennials on their terms, in their world, in their way. This is the first campaign launch since BACARDÍ revamped its advertising and marketing business four months ago and reflects the brand’s desire to dominate the category once again.
The TV spot, entitled “The Truck,” is an authentic take on a Millennial’s world, capturing the energy of their life. It features a group of friends letting nothing get in the way of hosting an amazing house party. Shot with a hand-held camera, the viewer is drawn in to feel like they are part of the story, experiencing the energy of this cross-country journey. It’s styled similar to a movie trailer, giving the audience a sneak peek into the brand world and house party occasion, then leaving you wanting to see and learn more. The ad represents the first work from BBDO and OMD, the new global creative agency partners for the Bacardi portfolio of brands.
The ad includes the tagline: “There’s Nothing in the Way,” a tribute to the brand’s history and irrepressible spirit, as well as a shout out to those who are busting through and overcoming obstacles in the real world.
To view the multimedia release go to:
http://www.multivu.com/players/English/7654851-bacardi-rum-creative-platform/
The eagerly-awaited Volvo V90 was revealed today in Stockholm, Sweden. The stylish and versatile V90 is the latest in the premium car maker’s top-of-the-line 90 series sitting alongside the award winning XC90 SUV and the recently-launched S90 premium sedan.
Building on Volvo Cars’ indisputable heritage in the estate segment, that began over 60 years ago with the Volvo Duett, the new V90 takes the premium estate a clear step forward in terms of aesthetics, materials and finish, while living up to the ultimately practical nature of any true estate
“We have a very strong position in the estate segment,” said Håkan Samuelsson, president and chief executive of Volvo Cars. “In many people’s minds we are known as the definitive estate brand. While the Volvo brand today stands for more than estates, we are proud to carry forward this rich heritage with the V90.”
To view the multimedia release go to:
http://www.multivu.com/players/uk/7761851-volvo-cars-reveal-stylish-new-v90-estate/
Bayer, the maker of Coppertone®, is revolutionizing the sunscreen experience this season with new Coppertone® Whipped, a transformative sunscreen unlike anything you’ve ever felt before. Not only is Coppertone introducing the first ever whipped sunscreen, it is rolling out a series of engaging activations throughout the summer to launch it, and partnering with everyone from beauty influencers to the Skin Cancer Foundation.
The Whipped line, available in both CLEARLYSheer® and WaterBABIES® Pure & Simple formulas, transforms the sunscreen application process from an ordinary task to an experience people can look forward to before they head out into the sunshine. While many other sunscreen lotions can feel heavy or sticky, Whipped has a rich and creamy texture, yet it absorbs quickly and feels light on skin. Plus it won't clog pores and leaves skin feeling soft and smooth while helping to protect it from the sun's harmful UV rays.
To view the multimedia release go to:
https://www.multivu.com/players/English/8113551-coppertone-sunscreen-clearlysheer-whipped/
Klarna, Europe’s leading payment solutions providers, today announced the official launch of commercial operations in the U.S. with Overstock.com as its first major retail partner. According to Overstock.com, this partnership will bring a simplified buying experience on mobile devices, enabling Overstock.com shoppers the ease of buying from their smartphone or tablet with just one tap.
“We’re incredibly excited to launch Klarna in the U.S. To do so together with a partner of such a massive scale as Overstock gives us a huge boost into the market”, said Brian Billingsley, CEO of Klarna North America. “U.S. consumers are looking for a simpler and safer way to buy and retailers are looking for better ways to engage their consumers and increase their checkout conversion. The early success we’ve had with Overstock show the massive opportunity to turn more browsers into buyers.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7600151-klarna-launches-overstock-u-s/
Hot sauce is more than a condiment. It’s a movement. Thought to be one of the most familiar voices of the movement is a sassy 92-year-old named Ethel, who is best known for delivering the popular catchphrase “I Put That $#!t on Everything,” or #IPTSOE for short. This summer, Ethel is back to issue a challenge to hot sauce lovers everywhere – “I Put That $#!t on Everything, Do You?” The “IPTSOE, Do You?” video contest encourages hot sauce users to step up and proudly show their unwavering dedication to Frank’s RedHot for the chance to win $25,000 and appear with Ethel in a future Frank’s RedHot commercial.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7526851-franks-redhot-iptsoe-contest/
The United Nations World Tourism Organization (UNWTO) recently released its list of the World’s Top 15 Model Cities for Best Practices in Tourism. Hangzhou, China was included in the list for its innovative efforts in the protection and development of as well as continuous investment in the city’s historical and cultural resources.
In December 2016, UNWTO created an award recognizing the 15 cities worldwide considered by the organization as examples to emulate when it come to the adoption of best practices in tourism, among its 193 member countries. UNWTO plans to expand the best practices applied by the winners in other global destination cities. UNWTO selected 15 winners based on the results of a survey and a performance evaluation program conducted by a panel of judges at a special evaluation meeting held in September 2017.
To view the multimedia release go to:
https://www.multivu.com/players/English/8243851-hangzhou-china-top-15-cities-best-practices-tourism/
Throughout 2017, Pepsi® is celebrating life’s “Live For Now” moments. Moments when we decide to let go, choose to act, follow our passion and nothing holds us back. “Jump In,” a short film that depicts these moments and stars Kendall Jenner, captures the spirit and actions of those people that jump in to every moment. It features multiple lives, stories and emotional connections that show passion, joy, unbound and uninhibited moments. No matter the occasion, big or small, these are the moments that make us feel alive.
The “Jump In” Pepsi Moments film takes a more progressive approach to truly reflect today’s generation and what living for now looks like. Kendall is the latest in an impactful line-up of global icons to work with Pepsi and she exemplifies owning “Live For Now” moments.
To view the multimedia release go to:
https://www.multivu.com/players/English/8074851-pepsi-live-for-now-jump-in-kendall-jenner/
China’s fastest-growing automaker, GAC Motor, has released two new SUVs onto the market, the 5-seat GS7 and the entry SUV GS3 in watertown Wuzhen, Zhejiang Province, China where tradition embraces innovation. These two next-generation SUVs, which have inherited the excellent genes of the GAC Motor family, are poised to bolster the company’s already astounding growth and drive its plans for global expansion.
GAC Motor chose Wuzhen as the place to begin its redefinition of SUVs for young consumers because of the water town’s rich history, its status as a hotbed for high-tech and innovation, and because of its youthful, fashionable and forward-thinking vibes, which is in line with the targeted young consumers of the two new models. Since 2014, Wuzhen has been the home for the World Internet Conference, which attracts prominent internet figures from 120 countries.
To view the multimedia release go to:
https://www.multivu.com/players/English/8166551-gac-motor-gs7-gs3-launch/
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Today at the AgVocacy Forum in New Orleans, Bayer recognized the 2016 Young Farmer Sustainability Award and Produce Innovation Award winners. The Young Farmer Sustainability Award was presented to Tyler Wegmeyer of Wegmeyer Farms, a commercial wholesale, u-pick and agritourism operation in northern Virginia. Amy Machamer and Hurd Orchards, a family-owned fruit farm in upstate New York, received the Produce Innovation Award.
“We are proud to recognize two farmers who are committed to modern, sustainable agriculture and focused on strengthening the public’s connection with agriculture,” said Jim Blome, president and CEO of Bayer CropScience LP. “It’s an honor to work alongside people who are so passionate about their profession and dedicated to making a difference in the lives of others.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7452955-bayer-agvocacy-forum-awards/
Wave energy developer Eco Wave Power Ltd is pleased to announce that Eco Wave Power's Energy Project was formally opened by the Chief Minister, Hon. Fabian R Picardo and by the Minister of Health, Environment and Climate Change, Hon. Dr. John Cortes, and is now exporting electricity into Gibraltar's power grid.
Tel Aviv, Israel – June 1st, 2016 –
The Gibraltarian Project was officially "switched-on" by the Chief Minister of Gibraltar, Hon. Fabian R Picardo and by the Minister of Health, Environment and Climate Change, Hon. Dr. John Cortes. Gibraltar Electric Authority (Gibraltar's National Electric Company) is the purchaser of the entire Project's power.
The Project is the first grid connected Eco Wave Power plant and the only wave power plant anywhere in Europe, operating multiple wave units, under Commercial PPA terms.
"In the last 4.5 years, we have been through a lot. People were coming with these magic black boxes, they told us you give us some funding and we will give you the power. They never came up with anything. Nothing ever worked. This is clearly working. I think that the future is bright and the future like the past all those six million years ago is in the power of the sea all around us"
To view the multimedia release go to:
http://www.multivu.com/players/uk/7851451-eco-wave-europe-first-grid-connected-energy/
