Beginning today and airing throughout the week, NBC’s TODAY will debut a series of television public service ads, (PSAs) featuring TODAY’s anchors, on behalf of four social issues—fatherhood involvement, hunger prevention, emergency preparedness and shelter pet adoption. The ads were created pro bono by leading advertising agencies throughout the country in partnership with the Ad Council, a non-profit and leading producer of PSA campaigns for over 70 years. TODAY’s anchors personally selected the social issues they are supporting among the Ad Council’s 50 national campaigns, and participated in brainstorming sessions with the ad agencies to help inform the creative.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60173-ad-council-nbc-today-show-anchors-lauer-guthrie-roker-morales-psas
Today, Stearns & Foster® has teamed up with home design expert Jonathan Scott to launch the “Redesign Your Retreat” campaign. The campaign supports the launch of the reinvented 2016 mattress line-up, including the Stearns & Foster Estate, Stearns & Foster Lux Estate and Stearns & Foster Reserve Collections.
Challenged by the brand to design three master bedroom suites to inspire consumers to redesign their bedroom retreats, Scott created three distinct styles – Edgy Glam, Mid-Century Modern and Transitional – inspired by each new Stearns & Foster Collection. The bedroom designs will be unveiled throughout the summer, with Edgy Glam making its debut today.
To view the multimedia release go to:
http://www.multivu.com/players/English/7859051-stearns-foster-redesign-your-retreat/
Spending 30 minutes on a treadmill or an elliptical machine a few times each week is not the key to a healthy lifestyle. What’s more important is getting out of your chair, or off the couch, and moving throughout the day – preferably at least once an hour. That’s the logic behind Anytime Fitness’ new “Every Step Counts” campaign – which features reserved parking spots for its members as far away as possible from the gym, in the far corners of the parking lot.
“We care what you do outside the gym every bit as much as when you’re inside one of our facilities,” said Chuck Runyon, CEO and co-founder of Anytime Fitness. “Three hours of rigorous exercise a week is great. But what you do during the other 165 hours each week will really determine whether you’re healthy or not. If you sit in a chair and stare at a computer screen for eight hours a day, without moving every hour or so, then research* shows you’re much more likely to develop a long list of preventable chronic diseases. Sitting too much is the new smoking.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7942951-anytime-fitness-every-step-counts/
Motherhood is a lifelong promise to love, protect and fight for your child. For some mothers, the greatest fight isn’t their own – it’s helping their child battle cancer.
Beginning today and throughout May, Northwestern Mutual, through its Foundation, is honoring heroic moms of childhood cancer patients by sharing their inspiring stories of strength. Additionally, the foundation is making a $50,000 grant in support of these moms to Alex’s Lemonade Stand Foundation (ALSF) to help find a cure.
Northwestern Mutual will share the personal stories of eight mothers and their children from across the country through a Facebook campaign.
To view the multimedia release go to:
http://www.multivu.com/players/English/7730651-northwestern-mutual-mothers-day/
UBM Tech today announced the new community-driven Network Computing (networkcomputing.com), an interactive platform for the IT infrastructure community to connect through moderated discussions, blogs and social media. Now complementing its real-world technical editorial coverage is perspective from more than 100 community contributors, including infrastructure architects and engineers. Network Computing will also combine forces with UBM Tech powerhouses, InformationWeek and Interop, to host live community gatherings throughout the year.
To view the Multimedia News Release, go to: http://www.multivu.com/mnr/7193651-ubm-tech-it-community-driven-networking-computing
Throughout 2017, Pepsi® is celebrating life’s “Live For Now” moments. Moments when we decide to let go, choose to act, follow our passion and nothing holds us back. “Jump In,” a short film that depicts these moments and stars Kendall Jenner, captures the spirit and actions of those people that jump in to every moment. It features multiple lives, stories and emotional connections that show passion, joy, unbound and uninhibited moments. No matter the occasion, big or small, these are the moments that make us feel alive.
The “Jump In” Pepsi Moments film takes a more progressive approach to truly reflect today’s generation and what living for now looks like. Kendall is the latest in an impactful line-up of global icons to work with Pepsi and she exemplifies owning “Live For Now” moments.
To view the multimedia release go to:
https://www.multivu.com/players/English/8074851-pepsi-live-for-now-jump-in-kendall-jenner/
This summer, homeowners across the United States will beat the heat with the help of Carrier ductless home comfort systems and Habitat for Humanity. Carrier has donated more than 500 systems to Habitat and they will be installed in homes throughout the country to provide cooling when it’s hot and heating when it’s cold. Carrier is a part of UTC Climate, Controls & Security, a unit of United Technologies Corp. (NYSE: UTX).
Carrier has teamed up with pro football legend and longtime Habitat supporter, Warrick Dunn, in Atlanta to celebrate the donation. For 20 years, Dunn’s Home for the Holidays program has provided single mothers working toward their first home purchase with financial assistance. He began the program in honor of his late mother, a Louisiana police officer killed in the line of duty.
To view the multimedia release go to:
https://www.multivu.com/players/English/8134651-carrier-habitat-for-humanity-warrick-dunn-ductless-air-conditioning-heating/
Cheetos today unveiled the brand’s first-ever online store, featuring a never-before-seen collection of luxury items to meet the desires of every grown-up on your holiday list who needs a special dash of Cheetos fun. From the finest loungewear and paw-shaped furniture to Cheetos-hued bronzing crème, the Cheetos Store offers fans an exclusive collection of the most magnificent and lavish holiday gifts at www.CheetosStore.com.
Each year, holiday catalogs and gift gurus share their most unique and coveted gift items of the year. Cheetos is joining this illustrious group with the release of a legendary holiday book showcasing an assortment of this season’s must-have gifts. Each item is inspired by the Cheetos essence of exceptionally spectacular fun and puts the true meaning of opulence into the holidays.
“Chester Cheetah’s exquisite ‘paw-manship’ is on display throughout the seriously stylish, seriously for sale, collection that will wow your friends and family with gifts they didn’t even realize they have to have - until now.” said Jeannie Cho, vice president of marketing, Frito-Lay.
To view the multimedia release go to:
http://www.multivu.com/players/English/7976051-cheetos-luxury-holiday-book/
As of this weekend, the City of Essen is officially the European Green Capital. The Lord Mayor of Essen Thomas Kufen launched the title year together with the EU Environment Commissioner Karmenu Vella during a creative orchestrated stage show. Other well-known guests included representatives from the EU, the Federal Government and the State of NRW, such as German Federal Minister for Environment Dr Barbara Hendricks and Minister for Environment for North Rhine-Westphalia Johannes Remmel. Many thousands of visitors came to the subsequent Culture and Families Festival in the Grugapark.
The Lord Mayor of Essen Thomas Kufen emphasised: “Our motto for 2017 is to ‘experience your green miracle’. We would like to invite people from Europe and across the globe to visit us in 2017 and experience their own green miracle. Our city offers many surprises - the opening weekend proved this impressively.” The third greenest city in Germany showed what it was capable of during the Culture and Families Festival. The themes accompanying the City of Essen throughout the title year turned into life in the form of illuminations, dance, theatre, sound installation, light labyrinth, walking acts, exhibitions and much more.
To view the multimedia release go to:
http://www.multivu.com/players/uk/8024151-european-green-capital-essen-2017-launched/
Kat Von D Beauty invites Sephora Beauty Insiders to celebrate their birthday with a complimentary mini-set of its award-winning, high-performance vegan products. One of the exclusive makeup offerings available throughout all of 2019, the set features sample sizes of three of Kat Von D Beauty’s highly coveted, top-selling products including: Tattoo Liner, Lock-It Setting Powder, and Studded Kiss Crème Lipstick.
To view the multimedia release go to:
https://www.multivu.com/players/English/8477651-kat-von-d-sephora-beauty-insiders-birthday-gift/
MSC INDUSTRIAL SUPPLY CO. (NYSE: MSM), a leading distributor of Metalworking and Maintenance, Repair and Operations (MRO) products and services to industrial customers throughout North America, today launched its “Built to Make You Better” video campaign. The series features success stories and testimonials from a variety of MSC customers ranging from small shops to large companies.
The campaign also captures MSC’s evolution in bringing greater value to customers by solving their most complex MRO and operational challenges, as does the company’s new tagline: Built to Make You Better.
To view the multimedia release go to:
http://www.multivu.com/players/English/7902451-msc-built-to-make-you-better-video/
Stearns & Foster and Jonathan Scott, one of television’s most recognized home design experts, are teaming up again to bring inspired bedroom designs to consumers who have an eye for luxurious and trend-forward designs.
The collaboration features the Stearns & Foster Estate and Reserve Collections, both of which bring a premium look and feel to the master bedroom suite. Throughout the year, Scott will debut fresh new looks, seasonal tips and updates that can be completed on any budget, always keeping the Stearns & Foster bed at the center of any beautifully designed room.
To view the multimedia release go to:
https://www.multivu.com/players/English/7971453-stearns-foster-jonathan-scott-inspired-design/
