Consumers today value both the convenience of shopping online & the assurance and expertise that a trusted retail chain has to offer. In India 14% people who need vision correction end up not buying eyewear because they find the buying journey very complicated & inconvenient. Keeping this in mind, Titan Eyeplus has launched a strategic partnership with the country’s E-commerce giant – Flipkart. During the upcoming Big Billion Day, a customer buying a frame on Flipkart can walk into any of the 500+ Titan Eyeplus stores and get a lens free.
This winning combination will allow the customer to choose from a wide variety frames from the comfort of his home, and walk into an Eyeplus store to complete the purchase. Choice of frame is driven by style which is more personal and does not need technical help. On the other hand, lenses are more technical and need to be customized by a customer’s lifestyle. Intervention of an optometrist ensures the best solution. With this partnership both the players are together ensuring best optical shopping experience.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8423751-titan-eyeplus-reinvents-omnichannel/
The UNCF in partnership with the Ad Council, announced today the launch of Better Futures, a national multimedia public service effort that will build on their 41-year old campaign to help African American students get to and through college.
Created pro bono by Y&R, new Better Futures PSAs transform the idea of donating to a cause to a more powerful idea of investing in the future, including the introduction of a stock for social change, where people can see the direct social return of their investment. Economists were consulted for the campaign and developed an algorithm to show the social return of donating just $10 to UNCF, including the impact on earnings, crime savings and health savings.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61200-uncf-ad-council-better-futures-campaign-african-american-education
Nuelle™, a sexual wellness and intimate care company focused on delivering groundbreaking solutions made specifically for women, announces today its Indiegogo campaign to raise awareness and funding for the company’s first product launch Fiera® Arouser for Her™.
In the US, roughly 46% of all American women, aged 18 – 70 have a sexual concern. Among committed couples, intimacy is important for both the health of the relationship and personal wellbeing. Sex, however, is often a tough subject to broach with partners, health care professionals and friends alike. Through its partnership with Indiegogo, Nuelle aims to normalize the conversation about women’s sexual wellbeing and the impact on quality of life, while educating couples about Fiera® Arouser for Her™ and its proven technology to scientifically enhance arousal and desire, naturally.
Co-created with women and healthcare professionals to bring back excitement to connect sexually with her partner, Nuelle’s Fiera® Arouser for Her™ is the first wearable intimacy enhancer used in advance of a sexual experience that is proven to ignite arousal and increase desire among women. In a study (after four weeks of using Fiera), 87% of women said they felt “in the mood” for sex and 83% enjoyed engaging in sex.*
To view the multimedia release go to:
http://www.multivu.com/players/English/7750851-nuelle-indiegogo-fiera-arouser-for-her/
Pilot Corporation of America (Pilot Pen) is encouraging parents and students to help erase bullying this school year through their ‘Erase Bullying for Good’ campaign. This campaign was developed in partnership with STOMP Out Bullying, the leading bullying prevention organization in the U.S. The ‘Erase Bullying for Good’ campaign is funded with proceeds from sales of Pilot’s FriXion Clicker erasable gel ink pen, a revolutionary kind of erasable pen that enables students to enjoy mistake-free writing. A total of $125,000 will be donated to STOMP Out Bullying for the educational and support programs they offer parents, students and educators designed to transform and prevent negative bullying behaviors in U.S. schools.
Bullying has become a real problem in U.S. schools and Pilot Pen wanted to help be part of the solution. “There are a lot of parents that work at Pilot, and we are well aware of the challenges facing kids today. We wanted to help address the issue of bullying at a national level by supporting STOMP Out Bullying. They are the ideal resource & partner, with their educational programs and confidential help chat line for teens,” said Ariann Langsam, Director of Marketing at Pilot Corporation of America.
To view the multimedia release go to:
http://www.multivu.com/players/English/7564451-pilot-pen-erase-bullying/
Today, WebMD released Advanced Breast Cancer: Courage, Comfort and Care with Robin Roberts, a five-part video series developed in partnership with Roberts and her independent production company, Rock’n Robin Productions. The series dives into the daily coping strategies of women living with advanced breast cancer, plus the families and friends who provide encouragement and support, and includes insights from medical experts leading the charge to combat the disease.
Over 255,000 people in the United States will be diagnosed with invasive breast cancer this year, and over 41,000 will die, with metastatic breast cancer being the leading cause of those fatalities. Despite these staggering statistics, there are signs of hope. Treatments for metastatic breast cancer are improving, and they continue to help people with the disease live longer and healthier lives.
To view the multimedia release go to:
https://www.multivu.com/players/English/8154851-webmd-advanced-breast-cancer-robin-roberts/
The Mexico Tourism Board (MTB) reported that its 2017 Meetings and Events program has led to significant growth in the industry sector, showing a 6.7% increase from January to October, when compared to the same period in 2016. Mexico has taken a leadership position as a destination for meetings and events with the relaunch of its strategic partnership program with meetings industry organizations and initiatives that aim to elevate its ICCA ranking, as well as to increase the economic impact of the meetings and conventions industry in the Mexican economy, which currently accounts for US$25 billion. The International Congress and Convention Association (ICCA) ranks Mexico as 3rd in Latin America, 5th in the Americas, and 21st globally for meeting and incentive travel.
“The meetings and convention industry is a crucial part of our growth plan focused on elevating the average expenditure of travelers,” said Hector Flores, CEO of the Mexico Tourism Board. “We are continuing to invest in building Mexico’s profile for business events and are working closely with industry leaders around the world to bring more corporate and association events to Mexico while introducing them to destinations beyond our traditional sun and beach offerings.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8242051-mexico-tourism-meetings-events/
The St. Jude Promesa y Esperanza® (Promise and Hope), an initiative by St. Jude Children’s Research Hospital® and Univision Radio, the leading radio network serving Hispanic America, partner to increase awareness for national fundraiser against childhood cancer. As part of this partnership, Univision Radio will broadcast special programming on February 10 and 11 asking listeners to become Angeles de Esperanza (Angels of Hope) by making a donation of $20 per month, to find cures and save children.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/65476-univision-radio-st-jude-children-s-research-hospital-national-fundraiser
Pegasus Airlines makes its mark in the aviation sector again with a new video explaining flight safety rules in partnership with Disney Turkey. Marvel's best-known characters appealing to all ages, including Thor, Black Widow, Captain America, Iron Man, Loki, Hawkeye and Odin, feature as flight safety rules are explained in an entertaining and fun way. The overriding message of the safety demo video is: 'Even if you're a superhero, flight safety rules are important for you'.
To view the Multimedia News Release, go http://www.multivu.com/players/uk/7550251-new-flight-safety-video-from-pegasus/
To commemorate the 25th anniversary of the Northwestern Mutual Foundation, the company announced today a first-of-its-kind art exhibit open to the public. Through the power of visual arts, Giving Gallery: Community in Process will highlight the collective impact of the Northwestern Mutual Foundation and its nonprofit partners in the greater Milwaukee community and beyond.
For the past 25 years, the Northwestern Mutual Foundation has driven its communities forward by investing in the people who stand up, tune in and engage every day to ensure that everyone has a chance at a brighter future.
“This year, we’re commemorating the 25th anniversary of the Northwestern Mutual Foundation, which has improved the lives of children and families in our hometown of Milwaukee and across the country,” said John Schlifske, chairman and CEO, Northwestern Mutual. “We are bringing 25 years worth of stories to life through art, highlighting our commitment to the communities we serve and celebrating the work we’ve done in partnership with outstanding nonprofits.”
To view the multimedia release go to:
https://www.multivu.com/players/English/7991457-northwestern-mutual-giving-gallery/
A historic day for AC Milan and Milan. Fondazione Fiera has decided that the winning project for the redevelopment of the old trade fair is the one of AC Milan. The decision made yesterday is the first step, but the dream of the Vice President and CEO Barbara Berlusconi to build a new stadium could soon become reality.
The project, which was presented along with Arup in January, envisions the construction of one of the most innovative stadiums in the world, open to the city and extremely functional. It will contain within itself a hotel, a school, restaurants, children’s playgrounds, walking paths in the green on the rooftop, exhibition space for young artists and other useful services to the citizens. The stadium will have about 50,000 seats and already many international companies are putting themselves forward for a commercial partnership.
To view the Multimedia News Release, go to http://www.multivu.com/players/uk/7572451-ac-milan-will-have-a-new-stadium/
Breitling has chosen David Beckham as the face of its Transocean Chronograph Unitime worldtimer watch. The new campaign establishes a long-term partnership between this innovative and historic Swiss brand and one of the world’s most celebrated icons.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58646-breitling-david-beckham-campaign
La Maison Cointreau and Laetitia Casta have chosen the Musée de l’Orangerie, in the heart of Paris, to announce their creative partnership, starting this year. Cointreau, the definitive orange liqueur, and the French actress, emblematic of Parisian style, join forces as the House of Cointreau appoints Laetitia Casta as Creative Director.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7432251-maison-cointreau-creative-director/
