After analyzing millions of Internet visits and interviewing scores of consumers, Brookdale Senior Living has built a new website based on fresh insights into what’s most important to families searching for senior care. The first phase, which is a $4 million investment, went live on brookdale.com mid-August.
“With Brookdale’s website attracting more than 500,000 visits every month, it’s imperative to make it as useful to consumers as possible,” said David Cygan, Brookdale’s senior vice president of marketing. “As the nation’s largest senior living provider, we know our website is a primary source of information, with many people coming to us first as they embark on this journey,” Cygan said. “It’s important that we offer substantive resources that make it easier to find help in evaluating senior care options.” More than 80 percent of adult children turn to the Internet when they look for care for an aging parent, according to the company’s research.
To view the multimedia release go to:
http://www.multivu.com/players/English/7722159-new-brookdale-senior-living-website/
Leading Scotch Whisky brand LABEL 5 reveals an exclusive partnership with bartenders around the world who have created innovative and tasty cocktails with LABEL 5 Classic Black. In addition to this digital campaign called “WHISKY CONFIDENTIAL”, LABEL 5 announces being partner of the IBA’s World Cocktail Championships for 2015.
With its videos, LABEL 5 invites its consumers to enter into private and trendy bars to get exclusive cocktail recipes imagined by the bartenders.
Reflecting the latest whisky-based cocktails trends in Shanghai, New York and London, LABEL 5 stays true to its international and contemporary positioning while offering a new experience that enhances the smoothness and balanced character of its core reference LABEL 5 Classic Black.
To view the multimedia release go to:
http://www.multivu.com/players/English/7655951-label5-whisky-confidential-campaign/
With Memorial Day Weekend and the unofficial start of the summer driving season fast approaching, The Goodyear Tire & Rubber Company surprised unsuspecting motorists here today. NASCAR Sprint Cup Series Champion Kevin Harvick, along with his pit crew, appeared at Concord Mills Mall and performed free tread depth checks on consumers’ tires.
With National Tire Safety Week set for May 29 through June 4, Harvick and Goodyear collaborated to raise awareness on the importance of proper tire maintenance. As always, consumers can head to any of Goodyear’s Tire & Service Network locations to receive free tire checks.
To view the multimedia release go to:
http://www.multivu.com/players/English/7833451-goodyear-tire-check/
At a time when cotton’s market share is threatened by synthetics, Cotton Incorporated responds with authenticity. The latest offerings in the 26-year run of the highly-regarded The Fabric Of Our Lives™ campaign from the not-for-profit research and promotion company focus on individual consumers and their personal stories of why cotton apparel items are their favorites.
Introducing the tagline, “Cotton. It’s Your Favorite for a Reason(SM),” the first commercial will launch on April 20 with thirty- and fifteen-second spots; additional commercials will be rolled out over the course of the year. The campaign also includes: a digital video series of consumer stories, some expanding on the stories told in the commercials; a unique, cotton-focused collaboration with online retailer Rue La La and a trade print advertisement.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7490551-new-cotton-incorporated-campaign/
Olives from Spain offers American consumers great recipes with this millenary ingredient from the Mediterranean, during their Have an Olive Day campaign. Ideal in high temperature weather, olives are a key component of the Mediterranean Diet which is part of the Intangible Cultural Heritage of Humanity. The supply of olives - is extensive with numerous formats and more than eighty types of fillings.
The versatility of European olives means they can be used in any recipe as they combine four classic flavours; sour, bitter, sweet and savoury. The antioxidants maintain cell integrity furthermore; olives are a natural source of antioxidant Vitamin E.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8368151-olives-from-spain-new-recipes-for-summer/
What could an 87-year-young great-grandmother, a deaf dance instructor, and the Smirnoff ICE™ brand have in common?
They are determined to showcase how the world can become more inclusive through the platforms of dance and music with the launch of its Smirnoff ICE Electric Flavors line and the ‘Keep It Moving’ campaign.
Stemming from festival insights that adult music fans often have to choose between the dance floor and a beverage, Smirnoff ICE introduces its new line of flavored malt beverages (FMB) Smirnoff ICE Electric Flavors meant for fun, high-energy occasions. This new beverage option is non-carbonated so it will not weigh consumers down and packaged in a re-sealable plastic bottle so that consumers won’t have to make the choice between flavor and fun.
To launch the product, Smirnoff ICE has created the Keep it Moving campaign that shines a light on two inspirational movers: 87-year-old Instagram sensation and festival lover, Baddie Winkle (@baddiewinkle), and London-based deaf dance instructor, Chris Fonseca.
To view the multimedia release go to:
http://www.multivu.com/players/English/7811151-smirnoff-ice-keep-it-moving-campaign/
The National Insurance Crime Bureau (NICB) is warning consumers to be careful when buying a used vehicle, especially one that’s priced “too good to be true.”
The accompanying video describes one such incident. An innocent woman in Lancaster, Wisc. bought a used GMC Denali for $30,000 and for the last two years she has been enjoying its use. Meanwhile, Carfax notified NICB that the Denali might be a “clone” since Carfax had information that an identical Denali was currently registered in Peabody, Mass.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/70506515-nicb-stolen-vehicle-clones/
Water has played an important role in the Stella Artois brewing heritage for more than 600 years, and is an essential ingredient in the Stella Artois that is brewed today. Yet 663 million people lack access to clean water – a global crisis that disproportionately affects women, who spend millions of hours a day collecting it. Stella Artois has again partnered with Water.org to drive awareness of the global water crisis, and calls on consumers to help leave a legacy as the generation that ends this crisis, once and for all.
The “Buy a Lady a Drink” campaign was first launched in 2015 to utilize Stella Artois’ global footprint to help positively impact this important issue. Last year the campaign focused on women’s long journeys for clean water. This year, the campaign showcases the positive impact that access to clean water can have, while inspiring consumers to leave a positive mark on the world.
“I’ve seen how the lives of women and their families can change when they get access to clean water,” said Water.org Co-Founder Matt Damon. “Access to water is access to education, access to work, access to the kind of future we want for all humankind. Thanks to our partnership with Stella Artois, this year’s ‘Buy a Lady a Drink’ campaign helps us tell this story – and gives consumers the chance to help us change it.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7733451-stella-artois-partners-with-water-org/
Movie lovers now have a new home for their favorite digital movies as Movies Anywhere launches in the U.S. today with an unprecedented five Hollywood studios and four major digital retailers on board. Featuring films from Sony Pictures Entertainment, The Walt Disney Studios (encompassing Disney, Pixar, Marvel Studios and Lucasfilm), Twentieth Century Fox Film, Universal Pictures and Warner Bros. Entertainment purchased or redeemed through digital retailers Amazon Video, Google Play, iTunes and Vudu, Movies Anywhere brings the movies people love together to create a simple, seamless digital entertainment experience across platforms.
Using the free Movies Anywhere app and website, consumers can access all their eligible movies by connecting their Movies Anywhere account with their participating digital retailer accounts. Movies Anywhere syncs users’ libraries across their connected accounts, so consumers can watch their purchased and redeemed digital movies on an array of platforms including Amazon Fire devices; Android devices and Android TV; Apple TV; Chromecast; iPhone, iPad and iPod touch; Roku® devices and popular browsers, with more platforms and retailers to come.
To view the multimedia release go to:
https://www.multivu.com/players/English/8197051-movies-anywhere-digital-movie-library/
Today, SunPower introduces the SunPower Equinox™ system, now available to U.S. homeowners. It is the first residential solar solution in the nation in which every major component has been designed and engineered by one company to work seamlessly together, delivering unbeatable power, long-term performance and curb appeal. With a typical SunPower Equinox installation, only the solar panels and a Smart Energy management device are visible, reflecting SunPower’s minimalist architectural approach at the system level.
The SunPower Equinox platform was engineered based on the company’s The Power of One™ philosophy, which drives innovation of preconfigured solutions that simplify solar for consumers. In 2010, SunPower introduced its Oasis® Power Plant, the world’s first fully integrated utility solar platform, which enables rapid, cost-effective construction of large-scale power plants, now with over 1.8 gigawatts deployed. In 2015, SunPower introduced the industry’s first fully integrated solar solution for commercial customers, the SunPower® Helix™ system, which can be installed on commercial rooftops more than 2.5 times faster than any commercial solar solution on the market. Now, the SunPower Equinox™ system brings The Power of One™ to homeowners.
To view the multimedia release go to:
http://www.multivu.com/players/English/7706152-sunpower-reinvents-home-solar-equinox/
The 2018 Niro Plug-in Hybrid (PHEV) brings an exciting new dimension to Kia's alternative fuel car line-up. As Kia's third plug-in model, and anticipated in retailer showrooms by the end of this year, the Niro PHEV offers the same crossover utility, fun-driving and winning design of the Niro hybrid, but with an estimated 26-miles of All-Electric Range.1
“The Niro Plug-in is the exciting next step in Kia's progression toward offering more alternative fuel vehicles by 2020,” said Orth Hedrick, vice president, product planning, Kia Motors America (KMA). “Consumers who are intrigued by the Niro hybrid's fantastic versatility and design, but want even more EcoDynamics technology and the ability to drive only using electric power, will find more to love in the Niro Plug-in Hybrid.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8016958-kia-niro-plug-in-hybrid-crossover-laas/
Chase Card Services, a division of JPMorgan Chase & Co. [NYSE: JPM], today announced the launch of the new Chase Ultimate RewardsSM website developed to meet the changing needs of Chase cardholders and deliver a more personalized experience. According to a recent survey Chase conducted in partnership with Mercator Advisory Group, 35 percent of consumers surveyed ranked an attractive rewards program ahead of other factors like interest rates and credit line when selecting which credit card to use most. Additionally, the survey found that 55 percent of consumers surveyed said that, as a rule, they try to use a credit card with rewards that are relevant to them.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7328251-chase-launches-new-website-offering-enhanced-personalized-rewards/
