Take a look at the first of a three-part series featuring young Australian creative minds, thanks to our friends at Optus.
Episode 1 features Cormack O'Connor - our Australian Contributing Editor and 17-year old creative genius with skills in everything from creating music, interviewing stars, writing and publishing, to epic photoshoots.
Today VTech® announces the availability of new Go! Go! Smart Wheels® playsets, driving excitement to the line with fun new themes to spark toddlers’ imaginations. The Go! Go! Smart Wheels line offers engaging play experiences while teaching first words, letters and more and features innovative SmartPoint® technology that truly brings the toys to life.
“Kids love our Go! Go! Smart Wheels line because it’s fun; parents love that it’s smart and engaging. With this new collection there’s even more to love, with exciting themes that will take kids on thrilling new adventures,” said Andy Keimach, President, VTech Electronics North America. “From a police tower that allows kids to chase a getaway car, to a multi-level, interactive garage, to an airport with a plane that ‘takes off,’ there are engaging play experiences for every child.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8327353-vtech-go-go-smart-wheels/
Carhartt, America’s premium work wear brand since 1889, today launched its national fall integrated marketing campaign focused on the brand’s durable water repellent Rain Defender® technology available in select outerwear, sweatshirts, pants and accessories. The multi-week campaign features search and rescue crewmembers who don’t have the luxury of waiting for good weather; their workdays don’t get rain delays. The campaign will be shown across multiple broadcast and digital channels through December.
“Durable, high performance sweatshirts and outerwear are a necessity for anyone in the rugged outdoors who can’t stop because of weather. Carhartt’s products featuring Rain Defender® keep you dry by making water bead up and run off the fabric,” said Tony Ambroza, senior vice president of marketing at Carhartt. “This fall’s national campaign features real search and rescue crews from Creede, Colorado taking on rain, sleet and snow in a typical day’s work.”
Carhartt’s durable water repellent Rain Defender® gear includes Quick Duck® jackets, vests and bibs, Carhartt’s Shoreline and Force Equator outerwear, bibs and pants and Carhartt’s Rain Defender® equipped sweatshirts – zip-front, hoodie, mock or crewneck styles. Carhartt also offers tool bags and a selection of other gear also equipped to protect against the rain as well.
To view the multimedia release go to:
http://www.multivu.com/players/English/7419252-carhartt-rain-defender/
Jenny Craig, a leader in the weight loss industry, announced today their 2019 ad campaign, which focuses on actual Jenny Craig members and weight loss experts, and their stories of finding health and wellness on the program. Jenny Craig’s mission of helping real people find real results is harnessed in their new campaign, launching digitally and on TV this week. The campaign exclusively features members from across the country who have achieved their weight loss goals using the scientifically proven program.
Jenny Craig hosted a contest this year, which yielded more than 500 applicants, to find authentic stories from members to inspire others on their path to achieve better health. The contest winners were flown to Jenny Craig’s 2019 commercial shoot in Los Angeles for a week and took part in a professional photoshoot as well as received cash and prizes totaling up to $10,000 each. The contest winners shared their experience together and were celebrated for their achievements throughout the week.
To view the multimedia release go to:
https://www.multivu.com/players/English/8469551-jenny-craig-launches-2019-campaign-with-successful-members/
As N.Y.C NEW YORK COLOR’s ambassador since January 2015, Demi Lovato is celebrating her first anniversary by launching the highly anticipated “Lovatics Collection,” as a thank you to her loyal fans, the Lovatics. Demi seamlessly manages to emulate her cool and fashionable lifestyle through the collection allowing fans the ability to create their own unique city approved looks. “I am so excited to share my first makeup line with N.Y.C NEW YORK COLOR. The Lovatics collection is a true representation of my bold style and provides endless opportunities to rock your own individuality. One of my personal favorites, the Palette Eyeshadow, is a must-have that allows you to create your own unique look with 12 versatile nude shades!” – says Demi Lovato.
The new fashionable Lovatics by Demi Eyeshadow Palette ($4.99) features 12 nude shades and allows you to channel Demi’s confidence all while showcasing your natural beauty. Your eyes will look naturally effortless with the Natural shades.
Lovatics by Demi Lip and Cheek Tint ($3.99) will have you blushing because of its unique see-through texture and color. Go ahead, apply two strokes on the apple of your cheek with a brush or your fingers and blend it in for an instantly upbeat look. Then apply on your lips, adding more coats to build color to create a bolder, sexier look. You will radiate as the long lasting formula adapts to your unique skin tone, matching your cheek and lips without missing a New York minute. N.Y.C NEW YORK COLOR by Demi Lip and Cheek Tint comes in these four seductive shades.
To view the multimedia release go to:
http://www.multivu.com/players/English/7736851-lovatics-collection-nyc-new-york-color/
There’s a lot of stuff to do every day. Yep, no news there. Getting through it all is part of our everyday routine. But for many people, getting things checked off the to-do list, and taking care of the people around us, is something we take pride in. It’s good to feel a sense of accomplishment when the day is done. To celebrate “owning the everyday,” just in time for Almond Day on February 16, California Almonds has launched a new campaign with the tagline, “Own Your Everyday, Every Day.”
The campaign applauds busy people who get stuff done. The first in a series of TV ad spots is now live, airing on NBC during the Olympics, and features a smart, almond-snacker mom who creatively motivates her kids. Future ads will humorously highlight other common, everyday moments where almond snackers “own it.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8274251-california-almonds-ownyoureveryday-almond-day-campaign/
The National WWII Museum today opened its newest permanent exhibit: Richard C. Adkerson & Freeport-McMoRan Foundation Road to Tokyo: Pacific Theater Galleries. Retracing the grueling trail that led from Pearl Harbor to Tokyo Bay, Road to Tokyo explores the evolving strategy for fighting relentless Japanese forces in Asia and the Pacific, examining cultural differences, logistical challenges and the staggering range of extreme conditions that confronted American military forces in Asia and the Pacific.
Along with Road to Tokyo, the Museum also opened a new exhibit on the US Merchant Marine. LTJG Ralph E. Crump Merchant Marine Gallery is a stand-alone gallery that honors the mariners who risked their lives transporting weapons, men and matériel to distant warfronts. Features include a video, artifacts, a model of a Liberty ship and an engaging array of personal narratives. The gallery is situated in the Solomon Victory Theater complex, at the end of the American Spirit Bridge – a new glass-and-metal bridge that connects the Museum’s Louisiana Memorial Pavilion with the rest of the six-acre campus for the first time.
To view the multimedia release go to:
http://www.multivu.com/players/English/7710051-national-wwii-museum-road-to-tokyo/
Global health service company Cigna Corporation (NYSE: CI) today unveiled a new initiative championing its whole person approach to health and well-being. The company is bringing together three cultural icons, Queen Latifah, Nick Jonas and Ted Danson, to encourage everyone to schedule their annual check-up and talk openly and honestly with their health care providers about how they are feeling, physically and emotionally.
Filmed in Los Angeles, the campaign takes a public service message approach and features the three influencers taking unique steps to find balance in their hectic personal and professional lives. Using light humor, they each address the impact that widespread and relatable feelings, such as stress and loneliness, can have on overall health and well-being.
To view the multimedia release go to:
https://www.multivu.com/players/English/8454551-cigna-latifah-jonas-danson-go-know-take-control/
Epoch Everlasting Play (EEP) kicked off the holiday shopping season with a special pop-up experience to celebrate the retail launch of the globally popular Calico Critters new Town series. The series, first introduced in 1985, features beautiful, richly detailed animal figures that live like humans with a focus on “Nature, Family and Love.” The collection is now available at specialty stores nationwide and online at Amazon.
The world of Calico Critters came to life at Stella’s Exclusive Town Tea at Lady Mendl’s Tea Salon in New York City. The dazzling interactive day of play featured life-size replicas of the playset fun including a chance to step inside Stella’s Designer Studio, taste testing at the Chocolate Lounge and Gelato stands and a first-ever look at the new Calico Critters animated series debuting on Netflix on November 1st in the U.S., Canada, the U.K., Australia, New Zealand, and Japan. Other countries in Europe and Asia will launch in their respective languages on December 1, 2018.
To view the multimedia release go to:
https://www.multivu.com/players/English/8421351-calico-critters-interactive-new-town-series/
Kia Motors America (KMA) today unveiled the all-new 2017 Optima Plug-in Hybrid (PHEV) at the Chicago Auto Show. Kia’s first PHEV joined two other fuel-efficient additions to the brand’s growing line-up of eco-friendly vehicles, including the all-new 2017 Niro Hybrid Utility Vehicle (HUV) and all-new 2017 Optima Hybrid (HEV), all three of which are being introduced under the Kia Motors EcoDynamics environmentally friendly sub-brand. A host of new technologies and features in the Kia Optima PHEV, including a more powerful hybrid engine, a smarter and more robust telematics system, exterior design enhancements, and greater interior refinement, all combine to deliver a superior hybrid drive experience.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7731854-kia-optima-plug-in-hybrid-chicago-auto-show/
Tonight, Celine Dion brought “The Power of Love” to The Colosseum at Caesars Palace to resume her critically-acclaimed Las Vegas residency show, Celine. After a year hiatus, the stage came to life as Celine made her momentous return to a sold-out house and multiple standing ovations from thousands of fans.
Celine at The Colosseum at Caesars Palace is a glamorous show directed by legendary Grammy Awards producer Ken Ehrlich and presented jointly by AEG Live and Caesars Entertainment. Celine’s updated Las Vegas show includes her biggest hits mixed with timeless hits by iconic artists that celebrate all generations and genres of music ranging from Frank Sinatra and Elvis to the Bee Gees, Queen and Prince. The show features a full orchestra and band and is set to a visually stunning presentation designed exclusively for the 4,300-seat state-of-the-art venue. Celine also returns to The Colosseum with a new stage wardrobe composed of exclusive designs developed by her stylist in collaboration with Atelier Versace, Schiaparelli, Elie Saab and Mugler.
To view the multimedia release go to:
http://www.multivu.com/players/English/7604451-celine-dion-the-colosseum-caesars-palace/
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