With the arrival of the all-new CT 200h premium hybrid compact in showrooms later this month, Lexus introduces a vehicle that breaks the mold of conventional hybrids. It delivers what many thought was impossible—a hybrid with sporty, sexy styling, dynamic handling, best in class mileage and all the luxury of a Lexus.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lexus/48869/
On the heels of Lexus’ first Super Bowl spot, the luxury automaker is launching a multi-faceted marketing campaign today for its highly anticipated 2013 Lexus GS sport sedan. The bold new GS—which arrives in showrooms this week—marks a defining moment in Lexus’ history, with major enhancements in performance, design, technology and luxury.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54467-lexus-revs-up-campaign-to-launch-all-new-2013-gs-sport-sedan
The launch of the fall television season is underway and with it, the influx of commercial interruptions. Lexus is offering an alternative to the traditional 30-minute sitcom with the debut of its fourth season of L Studio. The popular broadband channel, which has delivered such award-winning entertainment as “Web Therapy” and “Puppy Love,” is now partnering with Academy Award-winning screenwriter Diablo Cody (“Juno”) to debut her Web series “Red Band Trailer.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/52359-lexus-l-studio-diablo-cody-red-band-trailer-celebrity-interviews
The scene is set. Hundreds of glass beakers are stacked one on top of the next, containing every imaginable fuel source—from hydrogen to ethanol, natural gas and algae oil—to form a larger-than-life wall. Suddenly, a Lexus LS 600h approaches, accelerates and shatters the wall, creating a kaleidoscope of glass and liquids. The voice-over states: “Lexus Hybrid Drive technology is designed to optimize any fuel source on the planet, even those we don’t know about yet.”
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lexus/50670/
Six of 13 small cars recently evaluated by the Insurance Institute for Highway Safety earn the TOP SAFETY PICK award, and none earn a poor rating in any of 4 tests. This is a turnaround from a few years ago when small cars struggled to earn top safety ratings. The new tests include hybrids and gasoline-only models that are among the most fuel-efficient vehicles available in the U.S. market.
The ratings are based on performance in front, side, rollover, and rear impact evaluations. Cars that earn the top rating of good in each test and have available electronic stability control (ESC) qualify for TOP SAFETY PICK. Winners are the 2012 Ford Focus and Honda Civic, along with the 2011 Hyundai Elantra, Lexus CT 200h hybrid, Nissan Juke, and Toyota Prius hybrid. The Civic, CT 200h, Elantra, Focus, and Prius have at least one version with a government fuel economy rating of at least 40 miles per gallon on the highway. The Dodge Caliber, Honda CR-Z and Insight hybrids, Nissan Sentra and Versa, Scion xD, and Suzuki SX4 also were rated but didn’t earn TOP SAFETY PICK.
Lexus just added a new layer to its compelling 2013 ES marketing campaign with an advertisement that, like the entirely new ES, merges next-generation technologies with stunning visuals. The result is a never-before-seen convergence of print and digital advertising. Starting today, readers can bring an ES print ad (found in the Oct. 15 issue of Sports Illustrated magazine) to life by simply placing the ad over the screen of an iPad® while running the Lexus-created video found in this week’s iPad edition of Sports Illustrated or at Lexus.com/stunning. With a single touch, users will see a static Lexus ad take off for a stunning test drive.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58391-lexus-sports-illustrated-ad-style-technology-together-like-never-before
Lexus is launching a compelling and progressive marketing campaign to introduce the 2013 Lexus ES, its top-selling sedan. The entirely new ES represents the latest step forward in Lexus design—including next-generation technologies in connectivity and safety, as well as the first-ever ES hybrid.
In the first general market spot, “Split World,” the 2013 ES makes its debut through mirrored images. Architecture, cyclists, trees and bridges create an eye-catching and intriguing world as the vehicle is gradually revealed, dynamically driving along and through this split world. The spot draws attention to the exterior, featuring the bold new styling and clean, sculpted lines of the car in a way that is fresh, unexpected and visually engaging.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57768-lexus-es-2013-marketing-campaign
Auf der wichtigsten internationalen Automesse der Welt bemühen sich alle Auto-Hersteller besonders zu glänzen. So ist klar, dass sich auf der Frankfurter IAA Premiere an Premiere reiht, denn Neuheiten stehen in der Publikumsgunst ganz vorne. Dabei ist es egal, ob es sich um deutsche oder ausländische Autobauer handelt, ist es egal, ob es um sich auf die IAA getaktete neue Modelle oder um extra für die Motorshow entwickelte Concept Cars handelt. Bei der Vielzahl der Weltpremieren ist nur eine kleine Auswahl möglich. Bei den Serienfahrzeugen sorgen unter anderem der Mercedes GLA, der BMW i3, der Peugeot 308 für Furore. Bei den Concept Cars sind es der Opel Monza, der Infiniti Q30, der Lexus LN-XF, das Volvo Coupé, der smart Fourjoy, der Citroen Cactus und der Renault Initiale Paris für besonderes Interesse. Nicht zuletzt, weil etliche dieser Studien schon bald und nur leicht verändert auf den Markt kommen werden.
KBB.com’s Micah Muzio reveals track ready Lexus, athlete inspired Acura, performance flagship from Subaru and the newest Michelin tire.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/64639-kelley-blue-book-kbb-naias-2014-north-american-international-auto-show
Sometimes, style and technology come together to create a product that is both beautiful and intelligent. Inspired by the all-new 2013 Lexus ES, which blends advanced technology and style, Lexus has curated eight start-up products that are currently seeking funding to move into production. Each product embodies the intersection of high-tech and high-style. The goal is to make four of those ideas a reality.
Beginning today and continuing each week for four weeks, the “Lexus Ignition” Facebook application will match up two products and ask the digital community to vote for its favorite. The winner of each week’s popular vote will receive up to $25,000 in funding from Lexus. In total, Lexus will provide up to $100,000 in funding to four fan favorites in the head-to-head competition built entirely upon the brand’s social media channels.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58199-introducing-lexus-ignition
Hyundai introduces convention-shattering Santa Cruz Crossover Truck Concept
Hyundai revealed its innovative Santa Cruz Crossover Truck Concept at the North American International Auto Show in Detroit. This fresh concept reflects a completely new interpretation of truck utility for a new generation of buyers, especially Millennials, who represent the second-largest population of car buyers.
“The Santa Cruz crossover truck concept meets the unspoken needs of a growing Millennial lifestyle we call ‘Urban Adventurers’,” said Mark Dipko, director, corporate planning, Hyundai Motor America. “This new crossover allows them all the expandable utility they need throughout their active week, from work-life professionalism, to social interests, to a whole variety of outdoor pursuits, without the typical compromises they have come to expect from the industry’s current product offerings.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7400451-naias-2015-detroit/
Micah Muzio, managing editor for Kelley Blue Book, offers sneak peak at auto industry’s most coveted event.
“Every year we invite some of the biggest names in the aftermarket tuning community to build some of the most exciting vehicles at SEMA,” said Mike O’Brien, vice president, Product and Corporate Planning, Hyundai Motor America. “We wanted this year’s builders to develop performance and luxury in tandem, and from what you see from our lineup of vehicles, they have exceeded our goals on every measure.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7278251-sema-show-2014-kbb-toyo-tires-hyundai-lexus-kia/
