Southwest Airlines® (NYSE: LUV) introduced a modern new look to its iconic brand today at an event dedicated to its Employees. The airline proudly unveiled a new aircraft livery, named Heart, airport experience, and logo. The new look puts the airline’s Heart on display, showcasing the strength of the nearly 46,000 Employees Companywide—whose dedication can be felt by every Customer each time Southwest Airlines connects them to what’s important in their life.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7316751-southwest-airlines-unveils-new-heart-look-logo-livery-airport-experience/
Cracker Barrel Old Country Store® today announced the arrival of the Goo Goo® Cluster Latte, a new premium coffee beverage inspired by the Goo Goo® Cluster, a beloved, iconic candy of the South and America’s first combination candy bar. Available at all Cracker Barrel® locations nationwide beginning today, the Goo Goo Cluster Latte is a blend of rich espresso and steamed milk combined with classic caramel, milk chocolate, peanut and nougat flavors. Cracker Barrel is introducing this new expression of the classic Southern candy as part of the launch of its Crafted Coffee line of handcrafted espresso drinks that honor traditional coffee flavors, while also crafting fun, signature and seasonal flavors.
To view the multimedia release go to:
https://www.multivu.com/players/English/8299351-cracker-barrel-goo-goo-cluster-latte-crafted-coffee/
Building on its collection of highly regarded craft and automatic coffee products, KitchenAid is introducing two new additions designed to satisfy even the most demanding coffee lovers. They include a Digital Scale Jar accessory for the KitchenAid® Burr Grinder and a 12-Cup Coffee Maker with One Touch Brewing that simplifies the ritual of preparing a proper cup of coffee.
“These new coffee products address several fundamentals of brewing superior coffee,” notes Derek Ernst, global director of marketing for KitchenAid® Small Appliances. “Namely, weighing beans precisely before grinding to the desired consistency and creating the ideal timing, temperature and conditions for exposing ground beans to pure, filtered water.”
“And because making coffee is generally a daily ritual for coffee lovers, we’ve incorporated timeless design elements inspired by our iconic stand mixer to ensure it’s worthy of a permanent place on the countertop,” he added.
To view the multimedia release go to:
http://www.multivu.com/players/English/7766753-kitchenaid-new-coffee-products/
MAKE UP FOR EVER, the professional makeup line of innovative and artistic products created for professional stage artists, makeup artists and makeup enthusiasts, announces a worldwide artistic collaboration with global pop sensation CHARLI XCX and reveals its new AQUA XL EYE PENCIL campaign.
CHARLI XCX’s bold, artistic and energetic stage presence exemplifies the creative spirit of MAKE UP FOR EVER and the performance of the AQUA XL collection. In 2016, MAKE UP FOR EVER joins CHARLI XCX in all her performances and artistic creations, from her live tour to makeup artistry for her video clips. A virtuoso of words and sound, CHARLI XCX has written several international hit songs including her double platinum single, “Boom Clap,” alongside co-penning music for renowned artists; Grammy nominated “Fancy” (Iggy Azalea), triple platinum selling “I Love It” (Icona Pop) and “Same Old Love” (Selena Gomez).
The AQUA line, upon which performers and their makeup artists have long relied, has become AQUA XL, taking the limits of makeup performance to new levels. MAKE UP FOR EVER is revamping one of its iconic products with a new high-performance formula: AQUA XL EYE PENCIL, the first of the AQUA XL line and specially designed for performers’ needs. AQUA XL EYE PENCIL are stage-proof and offer flawless makeup results, incredible stay-on power and high color intensity. As comfortable as it is easy to apply, the AQUA XL EYE PENCIL’s long wear waterproof formula is resistant to all stage conditions and perfect for real life-use.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7792251-make-up-for-ever-teams-up-with-charli-xcx/
Solidifying her title as Las Vegas’s biggest star of the year with an elaborate event at The LINQ Promenade, tonight Planet Hollywood Resort & Casino headliner Britney Spears was presented with the Key to the City of Las Vegas’ iconic Strip by Clark County Commission Chairman Steve Sisolak, who also officially proclaimed Wednesday, Nov. 5 “Britney Day.” Additionally, Britney has announced new show dates for her massively successful Las Vegas resident show, “Britney: Piece of Me,” with tickets going on sale to the public Saturday, Nov. 8.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7355051-britney-spears-announces-additional-dates-for-piece-of-me-show-planet-hollywood-las-vegas/
Continuing a relationship that began in 1980, the USGA and Rolex have extended their partnership, assuring that together they will continue to steward some of golf’s greatest moments for the long term.
Through activation across broadcast, digital, social and emerging media, the USGA and Rolex will deliver new ways to promote and celebrate the game and its rich history.
“Rolex’s support through nearly four decades has been instrumental in helping us drive the game forward,” said Mike Davis, CEO/executive director of the USGA. “We are excited that the continuation of our partnership will expand our impact on golf around the world and elevate and celebrate our championships’ iconic venues, legendary champions and signature moments in innovative ways.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8261251-usga-rolex-partnership/
MGM Resorts International, whose resort portfolio includes some of the world’s most iconic hospitality brands, launched its first-ever corporate brand campaign this weekend, turning the spotlight on the incredible array of entertainment experiences that form the nexus across the company’s 27 distinctive resort destinations. The integrated “Welcome to the Show” campaign illustrates MGM Resorts’ expertise as the leading global entertainment company, showcasing the infusion of entertainment within every guest experience – from award-winning live and theatrical performances to interactive dining, immersive nightlife, one-of-a-kind retail, extraordinary spa offerings and more.
“Our new Welcome to the Show campaign is an epic invitation, designed to declare our point of view to the world and tie together our deep and diverse portfolio of resorts, from those that define the famed Las Vegas Strip to those across the U.S. and around the world,” said Jim Murren, Chairman and CEO of MGM Resorts International.
To view the multimedia release go to:
https://www.multivu.com/players/English/8170951-mgm-resorts-international-welcome-to-the-show/
Royal Caribbean Cruises Ltd. (NYSE: RCL) today announced an agreement with Miami-Dade County to construct and operate a dramatic new cruise terminal at PortMiami, on land leased from the County. The new terminal will be a striking addition to PortMiami, and will serve as homeport to Royal Caribbean International ships, including a 5,400-passenger Oasis-class ship, the world’s largest and most innovative cruise ships. The agreement will come before the Miami-Dade County Board of County Commissioners on July 6, 2016.
“We are truly excited to be working with Miami-Dade County and PortMiami to create not just another cruise terminal, but a truly iconic building,” said Richard Fain, chairman and CEO for Royal Caribbean Cruises Ltd. “This new terminal is a symbol of our commitment to Miami, the city where our company first started almost 50 years ago. We can’t wait to bring an Oasis-class ship to PortMiami.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7657052-royal-caribbean-miami-dade-cruise-terminal/
Tempur Sealy International, Inc. (NYSE: TPX) announced today that its Sealy brand is getting an unprecedented refresh in 2017. The iconic brand known for its reliable support is taking its classic style and comfort offerings to the next level by bringing better aesthetics, better support and better value to the market.
With a striking new look and feel – featuring a rich color palette, soft and inviting covers and premium design elements – combined with state-of-the-art engineering, the reinvigorated Sealy® product line will be the strongest amplification the brand has experienced in its 130-year history.
To view the multimedia release go to:
http://www.multivu.com/players/English/7971451-sealy-mattress-2017-brand-refresh/
Tempur Sealy International, Inc. (NYSE: TPX) announced today that its Sealy brand is getting an unprecedented refresh in 2017. The iconic brand known for its reliable support is taking its classic style and comfort offerings to the next level by bringing better aesthetics, better support and better value to the market.
With a striking new look and feel – featuring a rich color palette, soft and inviting covers and premium design elements – combined with state-of-the-art engineering, the reinvigorated Sealy® product line will be the strongest amplification the brand has experienced in its 130-year history.
To view the multimedia release go to:
http://www.multivu.com/players/English/7971451-sealy-mattress-2017-brand-refresh/
Whether perfecting your favorite recipes or exploring new culinary horizons, a selection of new gadgets, colors and accessories from KitchenAid are sure to please the passionate home cook on any holiday gift list. Four of the most giftable new offerings include the iconic KitchenAid Stand Mixer in fresh and covetable new colors, a Vegetable Sheet Cutter attachment and Fresh Prep Slicer/Shredder attachment for the KitchenAid stand mixer, and premium wood and poly cutting boards. Further information about the products detailed below can be found at www.KitchenAid.com/Countertop-Appliances.
To view the multimedia release go to:
https://www.multivu.com/players/English/8013855-kitchenaid-holiday-gift-gadgets/
As a private, family-led company, SC Johnson works hard to hold itself to a higher standard. Today, the company launched the next generation of its iconic “A Family Company” advertising, which aims to demonstrate this commitment and show that as a family company, SC Johnson cares as only a family company can.
“Being a family company means we don’t need to worry about the expectations of Wall Street. We have the freedom to do the right thing for the long term,” said Fisk Johnson, Chairman and CEO, SC Johnson. “We care more, and we work hard to make sure our products are high quality, safe and healthy for the families who use them. We believe this ad campaign not only speaks to these values, but to the aspirations we share with families around the world.”
As an integrated marketing campaign across television, digital and retail intended to celebrate the value family brings to people everywhere, this new campaign grew out of what SC Johnson knew to be consumers’ built-in trust of family-owned companies. In fact, when the company launched the first “A Family Company” in 2001, research showed that 80 percent of people believed family companies made products they could trust.
To view the multimedia release go to:
http://www.multivu.com/players/English/7664351-sc-johnson-a-family-company/
