Starting March 26, cola lovers everywhere will be invited to get a first taste of new Pepsi NEXT, a game-changer in the cola category and the first to deliver real cola taste with 60% less sugar than Pepsi-Cola.
“We’re on a mission to get consumers to experience the real cola taste of Pepsi NEXT for themselves,” said Angelique Krembs, Vice President TM Pepsi Marketing. “We’re excited that after years of research and development, we’ve unlocked the great taste of Pepsi NEXT, the choice for consumers who want real cola taste with less sugar.”
Research has shown that there is a segment of consumers who are resistant to both regular, full-sugar cola and diet cola offerings. These consumers love the taste of Pepsi but they don’t believe you can achieve full-flavor taste with a diet cola. The launch of Pepsi NEXT is intended to fulfill this unmet need in the category.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54979-pepsi-next
TD Bank, America’s Most Convenient Bank®, today hosted a Flash Mob in Times Square to inspire consumers to get a FREE “checking checkup.” TD Bank employees from New Jersey, New York, and Connecticut, as well as local New York dancers donned doctors' scrubs and danced into the heart and heads of tourists and New Yorkers as they performed a WOWza dance routine to get consumers' attention that now, more than ever, they need to take a closer look at their checking products. With upcoming changes to checking products, TD Bank wanted to find a fun way to educate consumers on the many changes being implemented by banks nationwide.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/tdbank/49105/
Sydney Gay and Lesbian Mardi Gras and strategic partner Destination NSW have announced they are thrilled with the phenomenal success of this year’s Sydney Mardi Gras Festival, Parade and Party, Saturday, March 3rd 2012.
The 2012 Mardi Gras Parade can be viewed at www.mardigrastv.org.au courtesy of Sydney Gay and Lesbian Mardi Gras digital partner Optus.
Marriage equality crusader Shelly Argent OAM was this year’s Chief of Parade and there were more than 9100 participants and 134 floats working their way up the parade route to the thunderous applause and cheers of the hundreds of thousands of people lining the streets.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54773-sydney-gay-and-lesbian-mardi-gras-parade-and-party-an-outstanding-success
The Corporate Executive Board (CEB) (NYSE: EXBD), a leading research and advisory services company, today announced the publication of Executive Guidance 2011, the company’s year-end analysis of industry trends and corporate best practices designed to inform and support business planning. This year’s Executive Guidance focuses on “Intelligent Growth”—a long-term pattern of above-industry performance in both revenue growth and efficiency—and highlights four key management principles that are critical to achieving it. While most companies aspire to create this balance, currently less than 10 percent of global organizations are considered Intelligent Growth companies.
To view Mulimedia News Release, go to http://multivu.prnewswire.com/mnr/executiveboard/45060/
The Audi Group once again set records for deliveries, revenue and key earnings data in the fiscal year 2011. The brand with the four rings sold more than 1.3 million cars in the past year, at the same time increasing revenue to €44.1 billion. Operating profit for the Audi Group rose to over €5.3 billion in the past fiscal year. The operating return on sales climbed from 9.4 to 12.1 percent.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/audi/53778
Delicious pan pizza should be defined by real cheese, hot-from-the-oven quality and crispy crust rather than hidden charges and tips associated with delivery pizza, and the Red Baron™ “Real Deal” pizza campaign is out to prove just that. To uncover delivery pizza misconceptions, the makers of Red Baron® Pan Pizza have teamed up with Howie Mandel, comedian and TV host, for a series of six unscripted web videos with real families to expose the hidden costs of delivery pizza while highlighting the ways in which Red Baron® Pan Pizza is the “Real Deal” in terms of cost, quality, taste and speed to the table.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/redbaron/50197/
More than 6,000 runners and walkers braved the rain to take part in the seventh-annual More Magazine | Fitness Magazine Women's Half-Marathon, hosted by Sex and the City actress Kristin Davis, on April 25th in Central Park. Davis will also appear on the May cover of Fitness, on newsstands April 27th.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/moremagazine/42147/
When Lynda Lloyd boarded her first Delta Air Lines flight in Atlanta as a flight attendant in 1964, the airline had recently become the first commercial carrier to fly across the country in less than three hours and had just launched the industry’s most sophisticated electronic reservations system, all under the watchful eye of company founder and then-chief executive C.E. Woolman.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/delta/47823/
Dallas-based Chafie Creative Group, LLC, announced today its revolutionary app for Fiction, Immersedition. Extraordinarily more than a regular or even enhanced eBook, the pilot Immersedition, The Survivors Series, authored by innovative transmedia storyteller Amanda Havard, has been crafted specifically to embrace the possibilities of interactivity inside a novel. In its print form, Havard’s book encapsulated specific detail to place and person, anchoring its surreal premise in a very real world, making the interactive transmedia nature of the Immersedition concept the perfect platform for her story. In its print form, The Survivors is a 283-page book, but in its app version, there are over 300 touch-points that call up over 500 frames of relevant additional content embedded in the pages of the book.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53515-chafie-creative-group-immersedition-consumer-transmedia-ebook-app-fiction
As a live band, Suzerain are hard to beat. Having blasted through the majority of the London circuit Suzerain have earned themselves a fearsome live reputation, and are a band to be noted. Their incendiary performances at London top venues and a heart stopping set at the O2 Wireless festival in 06 are a testament to these high standards and lofty ambitions. More than anything Suzerain give their all to everything they do. The gigs incite their fans to dance and chant their name long after they have left the stage. The music leaves no one in any doubt they about their skill, passion and ability to write amazing tunes. Everybody foot taps and all heads turn. Courtesy of Suzerain on MOLI.com.
The American Lung Association launched its first nationwide public service advertising (PSA) brand campaign in more than a decade today in an effort to raise awareness and engage people in the mission of the century-old public health charity. The campaign includes television, radio, print and out-of-home elements, all of which emphasize the American Lung Association’s brand platform and tagline, “Fighting for Air.”
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lungusa/42818/
Elevating the notion of recycling to an art form, Lexus challenged four of fashion’s most inventive designers to rethink their notions of automotive design for an advertising campaign to appear in Vogue. Using some of the more than 2,000 individual parts of a completely dismantled Lexus CT hybrid, a vehicle that is 90 percent recyclable*, the designers created fashionable works of art as part of The Lexus Fashion Workshop.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53341-lexus-fashion-workshop-vogue-ct-art-basel
