One of the most anticipated toys of the holiday season is hitting retail shelves today as Fisher-Price – a subsidiary of Mattel, Inc. (NASDAQ:MAT) – and Disney Consumer Products launch the innovative Dance Star Mickey plush that walks, talks, and grooves to a beat all his own.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/dancestarmickey/46426/
Unilever, one of the world’s largest consumer goods companies, has created the first mobile app to capture the real-time social elements of Facebook, Twitter and mobile phone activity to produce a record of unforgettable nights out.
The Lynx Stream, developed for deodorant brand Lynx / AXE and launched today in the UK, collects every video, picture, text, tweet, check-in and status update a group of friends makes to produce an automatic Stream of the night and highlight video, which can be watched online and shared through social networks.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/unilever/48911/
In the midst of wildfire season throughout much of the country, the U.S. Forest Service, National Fire Protection Association (NFPA) and the Ad Council announce the launch of a new public service advertising (PSAs) campaign, Fire Adapted Communities, which aims to help individuals prepare their homes and communities for the threat of wildfire. Created pro bono by advertising agency Draftfcb, this campaign addresses the issue of proactively mitigating wildfire damage in fire-prone communities.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56317-forest-service-fire-adapted-communities-urges-preparation-for-wildfire
The Advertising Council, in partnership with the world’s largest autism science and advocacy organization Autism Speaks, announced today the launch of innovative public service advertisements (PSAs) featuring renowned fashion designer Tommy Hilfiger, and NASCAR driver Jamie McMurray and his niece who has autism. The PSAs are designed to help raise awareness about autism and to encourage the public to learn the early warning signs of a disorder that now affects one in every 110 American children.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51782-ad-council-autism-speaks-psa
Cox Communications is celebrating the culture and contributions of Hispanic Americans during Hispanic Heritage Month, and throughout the year, by highlighting culturally relevant programming available On Demand as well as committing to air educational public service announcements (PSA) as part of its partnership with The League of United Latin American Citizens (LULAC). This month also marks the launch of Cox’s new marketing campaign that includes popular personality Yarel Ramos.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52200-cox-communications-celebrates-hispanic-heritage-month
Join the quest to save rock, as Activision Publishing, Inc.’s (Nasdaq: ATVI) highly-anticipated Guitar Hero®: Warriors of Rock hits store shelves nationwide today. Featuring the largest on-disc set-list ever in a Guitar Hero® game, Guitar Hero: Warriors of Rock’s furious finger-fretting rock music collection is headlined by some of the largest bands in rock and includes original tracks, re-records and bands making their Guitar Hero debut. With the all-new, rock inspired guitar controller, gamers will embark on an epic journey from the halls of punk music to the lava fields of rock treachery in the first ever Guitar Hero story-driven Quest Mode narrated by KISS front man Gene Simmons. Additionally, challenge hungry achievement junkies will find the game’s all-new Quickplay+ up to par as they strive to master the 13 star challenges packed into every one of the 90+ on-disc songs as well as every song in their Guitar Hero music library. Heightening the rock experience, the first album from Soundgarden in over 10 years, Telephantasm, will be bundled with one million Guitar Hero: Warriors of Rock launch units.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/guitarhero/46201/
Marvell (NASDAQ: MRVL), a worldwide leader in integrated silicon solutions, this week demonstrated its AVANTA™ family of optical broadband access solutions for the entertainment industry in Hollywood. AVANTA is designed to accelerate the quality and speed of internet connectivity in the home — 100 times the bandwidth and speed of current offerings—enabling superior levels of rich media delivery to all consumers.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/marvell/43476/
Up to 40% of businesses affected by a natural or man-made disaster never reopen, according to the Insurance Information Institute. In a nationwide effort to raise the business community’s awareness about how to prepare their businesses and employees in the event of an emergency, the Advertising Council, in partnership with the Federal Emergency Management Agency (FEMA) and the American Red Cross, announced today the launch of new public service advertisements (PSAs) on behalf of Ready Business.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/50292/
Six Flags Over Georgia’s 11th roller coaster, the highly anticipated DARE DEVIL DIVE, is now open for thrills! The innovative new coaster sends riders over a 10-story vertical lift at a spine-tingling 95 degrees: beyond vertical!
Media, roller coaster enthusiasts and professional test pilots from Lockheed Martin Aeronautics were on hand for the launch of the park’s latest thrill offering. DARE DEVIL DIVE boasts three inversions, zero-gravity hills and high-speed turns. Riders travel in the world’s first “v-shape” trains fitted with lap bar restraints and stadium seating, paying homage to World War II-era stunt planes and the daring pilots that thrilled onlookers with their incredible aerial acrobatics. The ride soars at a blistering 52 miles per hour as it makes its way through 2,090 feet of twisted steel track.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sixflags/48781/
Official Buddy Launch. Introducing the first direct Buddy; the pinnacle of customer service. There to help with any problem, 24 7 365. Watch how the Buddies, who are highly trained in everything, come to the rescue time and time again and inject some much needed human interaction into people\\\'s everyday lives.
