MGM Resorts International, whose resort portfolio includes some of the world’s most iconic hospitality brands, launched its first-ever corporate brand campaign this weekend, turning the spotlight on the incredible array of entertainment experiences that form the nexus across the company’s 27 distinctive resort destinations. The integrated “Welcome to the Show” campaign illustrates MGM Resorts’ expertise as the leading global entertainment company, showcasing the infusion of entertainment within every guest experience – from award-winning live and theatrical performances to interactive dining, immersive nightlife, one-of-a-kind retail, extraordinary spa offerings and more.
“Our new Welcome to the Show campaign is an epic invitation, designed to declare our point of view to the world and tie together our deep and diverse portfolio of resorts, from those that define the famed Las Vegas Strip to those across the U.S. and around the world,” said Jim Murren, Chairman and CEO of MGM Resorts International.
To view the multimedia release go to:
https://www.multivu.com/players/English/8170951-mgm-resorts-international-welcome-to-the-show/
Welcome to the ad:tech London multimedia platform. This is a place for brands, agencies, publishers and technology professionals to access video content, news releases, blogs, case studies and reports relating to the UK’s largest digital marketing and media show. We have built this platform to complement the ad:tech exhibition and conference visitor experience so whether you are a brand or agency marketer, media owner advertising professional, technology supplier or member of the press, you will find the site packed with useful content and insight to support your digital marketing and media strategy.
To view Multimedia News Release, go to http://www.multivu.com/players/English/51358-adtech-london-multimedia-platform/
When a child is born into the world, so is a parent. Among the very first things to cross the minds of new caregivers – aside from, “are there instructions?” – is “how do I keep this little one as safe?” This is at the core of The Honest Company’s mission to empower people to live happy and healthy lives. Millennial parents are growing at a rate of one million per year; and these new parents are placing value in investing in brands that are not only safe for their families, but also eco-friendly and affordable.
With a shared commitment to providing budget-conscious, trusted and thoughtfully designed options for parents making important choices in caring for their little ones, Babies“R”Us® and The Honest Company® have partnered to bring The Honest Company’s products to Babies“R”Us stores across the U.S., with an expanded assortment and sizes online at Babiesrus.com. Available now, customers will find everyday essentials from The Honest Company, including the brand’s popular seasonal print diapers, wipes, gift sets, bibs, lotions, sun care and formula; with homecare items, like detergents and cleaning solutions, rolling out later this year.
To view the multimedia release go to:
https://www.multivu.com/players/English/8039751-babies-r-us-honest-company/
Put on your choker, bust out your portable CD player and dust off the pager because Zima’s back. For a limited time only, people can pick up a six-pack of the nostalgic beverage just in time for Fourth of July weekend.
In 1994, Zima gave people “zomething” different by offering a first-of-its-kind crystal clear, malt-based, adult beverage that inspired a zillion brands to follow suit. By 2008, Zima bounced like a pair of cargo shorts, but it has remained a cultural ‘90s icon ever since.
To view the multimedia release go to:
https://www.multivu.com/players/English/8108451-zima-relaunch-fourth-of-july-limited-release/
With the opening of the Shoppe at Southern Kitchen in mid-August, the online destination dedicated to delivering a blended experience of content and commerce is ready to step into the holiday season with a fully operational store. Coupled with original recipes and compelling stories of the American South, the Shoppe at Southern Kitchen breathes new life into the online shopping experience.
“Shopping used to be fun, but online shopping has become too transactional. We want to make shopping fun,” said Sean Pruett, Chief Merchant at Southern Kitchen. “People used to know and trust the person from whom they bought their goods. My sincere hope is that when you choose to shop with Southern Kitchen, we bring a little bit of that fun and personal connection back.”
The Shoppe at Southern Kitchen features a variety of goods from well-known national brands and small niche brands, as well as artisans and makers from around the South. Shoppers will be delighted to find cookware, entertaining items, glassware, bar tools, cutlery and more, alongside the compelling stories of the brands and makers creating the goods.
To view the multimedia release go to:
https://www.multivu.com/players/English/8052151-southern-kitchen-launches-online-store/
Carnival Corporation & plc (NYSE/LSE: CCL; NYSE: CUK), the world's largest leisure travel company with 10 global cruise line brands, today announced it has developed the world’s first interactive guest experience platform capable of transforming vacation travel into a highly personalized and elevated level of customized service for millions of guests.
The company unveiled the Ocean Medallion™, a first-of-its-kind wearable device that enables a personal concierge by bridging the physical and digital worlds to deliver a new level of personalized service not previously considered possible -- including sophisticated wayfinding, food and beverage on demand, an array of interactive gaming, personalized entertainment experiences and more. The quarter-sized, 1.8-ounce disc can be accessorized with jewelry, clips, key chains and bands or simply carried in a pocket or pocketbook.
To view the multimedia release go to:
http://www.multivu.com/players/English/8003551-carnival-corporation-ces-2017/
Today, Johnson & Johnson, the world’s largest healthcare company, launches Johnson & Johnson Our Story at the Powerhouse and Johnson & Johnson Our Story to take visitors on a journey through time and around the world as they explore the stories behind more than 130 years of innovations that have changed the course of human health.
Johnson & Johnson Our Story at the Powerhouse is housed within the 1907-built Powerhouse—the oldest building on the company’s global headquarters campus in New Brunswick, New Jersey and an artifact in its own right.
To view the multimedia release go to:
https://www.multivu.com/players/English/8077331-jnj-our-story/
The Retail Industry Leaders Association (RILA), the trade association for America’s most recognized and innovative retail brands, discussed the need for a much-needed overhaul to America’s current tax code. Despite supporting 42 million American jobs and being a top economic driver, America’s retailers pay one of the highest effective tax rates in the nation. RILA and the retail community are urging Congress to pass tax reform that lowers rates for businesses and American families.
To view the multimedia release go to:
https://www.multivu.com/players/English/8211151-rila-tax-reform-benefits-retailers-consumers/
TeleTech Holdings, Inc. (NASDAQ: TTEC) a global customer experience company that designs, builds and operates captivating omnichannel customer experiences on behalf of the world’s most prestigious and innovative brands announced today that it has changed its name to TTEC (pronounced T-tec). With this new name, the company is affirming that it has successfully evolved to become an end-to-end strategic business partner in the design and delivery of world-class customer experience, engagement, growth, and digital trust and safety services.
To view the multimedia release go to:
https://www.multivu.com/players/English/8226851-cx-innovator-teletech-announces-name-change-to-ttec/
JUST Water, a new 100% spring water from JUST™, has launched in Tetra Pak’s Tetra Top® paper-based bottle. This marks the U.S. launch of this contemporary, one-step open package that offers a new way for brands to deliver grab-and-go beverages to forward-thinking consumers. Tetra Top is a departure from traditional beverage packaging with its clean, modern look, bottle-shaped design and recyclable packaging made primarily from paper, a renewable resource.
“With focus on environmental and social stewardship, JUST Water offers consumers a different type of packaged water that feels as good as it tastes,” said Grace Jeon, CEO of JUST™. “Tetra Top aligns with our brand ethos. The carton delivers a sleek, sustainable package that not only protects our great water but also is compelling to our consumers.”
JUST™ selected Tetra Top because of the carton’s low carbon footprint and a manufacturing process that conserves energy and water. Moreover, the carton has post-recyclable use as paper products and green building materials.
To view the multimedia release go to:
http://www.multivu.com/players/English/7609551-tetra-pak-just-water/
David Coba, CEO and co-founder of European Wax Center (EWC), the leader in the lifestyle beauty and waxing services categories, announced today the launch of Strut 365™, three collections of products designed to extend the EWC experience into your home. EWC’s mantra is Walk In, Strut Out…and now you can feel that way every day.
While many brands claim they know waxing, and others claim they know beauty products, only European Wax Center understands both. Strut 365 gives EWC guests the opportunity to really get gorgeous, every day, through their new collections; Strut Smoothly™, Strut Lavishly™, and Strut Boldly™. Whether you are searching for something to maintain gorgeous skin in-between waxes, something to seduce your senses while bringing out your skin’s natural radiance or something to achieve daily Browfection™ with, there is something in it for everyone, every day, in every collection. We have got you covered; lavishly, boldly, and smoothly!
“After years of intensive research and development, I’m beyond excited to see our vision for a beauty line come to fruition,” says Coba. “We have leveraged our team's expertise in scientifically formulated skincare products with efficacious ingredients to design a comprehensive line of products that will enhance the services offered in our centers and inspire confidence and gorgeous skin. It will allow our guests to bring European Wax Center with them wherever they go.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7815751-european-wax-center-launches-strut-365/
