The Albuquerque, N.M. metropolitan statistical area (MSA) had the highest per capita auto theft rate in 2016 according to the National Insurance Crime Bureau’s (NICB) latest Hot Spots report.
Hot Spots examines vehicle theft data obtained from the National Crime Information Center (NCIC) for each of the nation’s MSAs. MSAs are designated by the Office of Management and Budget (OMB) and often include areas much larger than the cities for which they are named. For example, this year’s number one spot, the Albuquerque, N.M. MSA, includes all thefts within the entire county of Bernalillo, not just the city of Albuquerque.
To view the multimedia release go to:
https://www.multivu.com/players/English/7665259-nicb-hot-spots-vehicle-theft-2016/
Today, BACARDÍ® rum unveils a fresh, new take on the brand with a 30-second TV spot, experiential House Party campaign and comprehensive digital, mobile and partnership strategy designed to connect with millennials on their terms, in their world, in their way. This is the first campaign launch since BACARDÍ revamped its advertising and marketing business four months ago and reflects the brand’s desire to dominate the category once again.
The TV spot, entitled “The Truck,” is an authentic take on a Millennial’s world, capturing the energy of their life. It features a group of friends letting nothing get in the way of hosting an amazing house party. Shot with a hand-held camera, the viewer is drawn in to feel like they are part of the story, experiencing the energy of this cross-country journey. It’s styled similar to a movie trailer, giving the audience a sneak peek into the brand world and house party occasion, then leaving you wanting to see and learn more. The ad represents the first work from BBDO and OMD, the new global creative agency partners for the Bacardi portfolio of brands.
The ad includes the tagline: “There’s Nothing in the Way,” a tribute to the brand’s history and irrepressible spirit, as well as a shout out to those who are busting through and overcoming obstacles in the real world.
To view the multimedia release go to:
http://www.multivu.com/players/English/7654851-bacardi-rum-creative-platform/
HMR Weight Management Services Corp. (HMR), a subsidiary of Merck, held its position as a No. 1 “Best Fast Weight-Loss Diet” in the 2017 Best Diets rankings released today by U.S. News & World Report. It’s the second year in a row HMR earned the top spot in the category, which was added to the annual rankings list last year.
“HMR’s highly structured diet and lifestyle change program is designed to help people lose weight quickly while learning the skills they need to keep it off,” said Carol Addy, M.D. MMSc, Chief Medical Officer at HMR. “Fast weight loss without lifestyle change isn’t sustainable. HMR gets fast weight loss, but our true expertise is helping people learn realistic ways to incorporate new healthy behaviors into their everyday lives.”
To view the multimedia release go to:
http://www.multivu.com/players/English/8003751-hmr-best-fast-weight-loss-diet-2017/
After more than 40 years, Red Baron® pizza’s iconic male brand character, the Red Baron, is stepping aside to make way for the Baroness, an authentic and relatable new character created to appeal to one of the brand’s most important audiences - moms.
The Baroness will debut in a new 30-second spot called “War Stories” airing online today. Inspired by real stories moms share with each other every day, “War Stories” features the Baroness and seasoned, influential mom Kristin Hensley exchanging the humorous and sometimes gross realities of parenting. The spot ends with the Baroness rewarding Kristin’s small victories.
To view the multimedia release go to:
https://www.multivu.com/players/English/8104451-red-baron-pizza-baroness-wing-mom/
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