To support its first-ever global creative platform, Bare Escentuals (www.BareEscentuals.com) takes an unprecedented approach and pursues a blind casting call to select the women that will appear in its ‘Be a Force of Beauty™’ campaign launching this September. Featuring five women—another first for the brand that has traditionally featured their award-winning bareMinerals foundation in its marketing efforts—Bare Escentuals recognizes the casting process was as fundamental to the campaign as the idea itself.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51918-bare-escentuals-be-a-force-of-beauty-blind-casting-call
EE Times Group, a UBM company and the daily source of essential business and technical information for the electronics industry decision makers, today unveiled the new EE Times website, which can be found at www.eetimes.com, an innovative media platform that is the first professional community linking everyone in the global electronics industry to drive technology sales. The completely restructured website combines the power of the 1+ million monthly visitors to the website with the EE Times Group’s extensive portfolio of online brands – EE Times, Embedded.com, TechOnline and Designlines, eeProductCenter as well as must attend events – ESC and DesignCon, ARM Technology Conference and online education and training such as the popular Fundamentals of Design courses.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/eetimes/43070/
Launching this September, Bare Escentuals (www.BareEscentuals.com) unveils its first-ever global creative platform and marketing campaign. Rooted in the company’s 35-year history, ‘Be a Force of Beauty’ amplifies the core belief that beauty can change the world, both by inspiring positivity and activating women to put beauty into action.
Playing off the notion, Pretty is. Beauty does.™ Bare Escentuals celebrates and gives emphasis to the influential power of beauty as more than meets the eye. By going beyond the surface visage, Bare Escentuals builds upon its heritage as an unconventional beauty brand, recognizing the opportunity to give women a voice and to champion the individual stories that represent their own ‘force of beauty.’
To view Multimedia News Release, go to http://www.multivu.com/mnr/51796-bare-escentuals-be-a-force-of-beauty-campaign
The Western Union Company (NYSE:WU), a leader in global payment services, is the official sponsor for this year’s World Music Awards, airing in the United States and Canada on My Network TV tonight.
The World Music Awards, held this year in Monaco, is the most widely broadcast awards show in the world, with more than 1 billion viewers in over 150 countries worldwide.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/westernunion/44677/
Business consumers can now access video presentations from the fourth annual ERCOT Energy Seminar hosted by GDF SUEZ Energy Resources NA, one of the largest competitive retail electricity providers in the United States.
The event, which underscores the company’s commitment to being an information leader, called attention to a range of state, national, and global topics impacting the industry, including the Environmental Protection Agency’s Cross-State Air Pollution Rule (CSAPR).
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/gdfsuezenergyresources/50485/
Telcordia, a global leader in the development of Mobile, Broadband and Enterprise communications software and services, announced today that it has been honored as the winner of the Aegis Graham Bell 2011 Award in the “Innovation in Telecom OSS/BSS” category for the company”s Telcordia® Converged Revenue Management solution. For the second consecutive year, Telcordia received this award for its work with the region's CSPs, enabling them to accelerate new customer and revenue growth in a highly competitive market.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51269-telcordia-aegis-graham-bell-award-innovation-telecom-india/
Edwards Lifesciences Corporation (NYSE: EW), the global leader in the science of heart valves and hemodynamic monitoring, reported that The New England Journal of Medicine today published results from Cohort B of The PARTNER Trial, which studied the Edwards SAPIEN transcatheter heart valve for the treatment of severe aortic stenosis. The results of the trial successfully met the primary endpoints of all-cause mortality and mortality plus repeat hospitalization.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/edwardslifesciences/44227/
Marvell (NASDAQ: MRVL), a worldwide leader in integrated silicon solutions, and Weili Dai, the company’s co-founder, are honored to have joined U.S. Secretary of State Hillary Rodham Clinton, U.S. Ambassador-at-Large for the Global Women’s Issues Melanne Verveer and leaders from across the Asia-Pacific region at last week’s Asia-Pacific Economic Cooperation (APEC) Women and the Economy Summit (WES) and are proud to pledge their commitment to the resulting San Francisco Declaration.
To view Multimedia News Release, go to http://www.multivu.com/mnr/45495-marvell-co-founder-weili-dai-inspired-by-success-of-apec-wes
What would you do to peer inside the walls of successful corporations to discover the most closely guarded secrets of their success? To be a fly on the wall in the executive boardroom, to find out how they consistently make and exceed their sales quotas, while other companies struggle to survive? Well, now you can.
Sandler Training, a global sales and management training firm, has made available at www.sandler.com a valuable report on a research study that provides a glimpse into what these ‘best-in-class’ companies do differently, plus the opportunity to participate in an interactive research assessment. This assessment provides companies with a scorecard that can measure how their process, approach, and technology stack up against those ‘best-in-class’ companies, while identifying actionable recommendations for improvement if gaps exist.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sandler/49633/
Akamai Technologies, Inc. (NASDAQ: AKAM), the leading provider of cloud optimization services, today announced the release of its 3rd Quarter, 2010 State of the Internet report available for download at www.akamai.com/stateoftheinternet. Leveraging information gathered from the Company’s global server network, the report provides insight into key Internet statistics such as broadband adoption, mobile connectivity, and attack traffic, as well as trends over time.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/akamai/48289/
Callaway Golf Company (NYSE: ELY) today announced the establishment of an advanced, creative position for multiple Emmy and Grammy Award-winning actor, musician and avid golfer Justin Timberlake. A Callaway Staff Professional since 2008, Timberlake will lend his versatile talents as a Creative Director for the Callaway portfolio of Brands. Timberlake will engage in the development and execution of high-level concepts within Callaway’s marketing activities and offer wide-ranging consultation on the visual representation of the Brand. The multi-year agreement was announced by Jeff Colton, Sr. Vice President of Global Brand and Product, Callaway Golf.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/callawaygolf/40584/
Warner Bros. Consumer Products (WBCP) is teaming up with a leading group of global licensees at Toy Fair in support of the Summer 2011 blockbuster film, “Green Lantern,” highlighted by DC Entertainment’s master licensee, Mattel. The June 17, 2011 release of “Green Lantern,” from Warner Bros. Pictures, marks the live-action theatrical debut for the legendary comic super hero, and licensees worldwide are gearing up to help fans fight evil’s might.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/greenlantern/45306/
