General Mills announced today that by the end of 2020, oat farms that supply oats for Honey Nut Cheerios will host approximately 3,300 total acres of dedicated flower-rich pollinator habitat. It takes about 60,000 acres of oats to make Honey Nut Cheerios products each year. More than two thirds of the crops used to feed people, accounting for 90 percent of the world’s nutrition, are pollinated by bees.1 Flower-rich habitat is critical in helping maintain the nutritional health of bees and the continued supply of crops that we depend on for food. Without bees and other pollinators, food as we know it would be forever changed.
Bees have experienced an unprecedented scale of habitat loss with more than 9 million acres of grass and prairie land converted to crop land since 2008.2 Although Honey Nut Cheerios famous spokesbee, Buzz Bee, and his honey bee friends may not be in danger of extinction like some other pollinators, in the interest of protecting our food supply, Honey Nut Cheerios is committed to helping all pollinators thrive through the planting of these habitats.
“Pollinator habitats are one of the most effective solutions in ensuring bees get the daily nutrition they need,” said Dr. Marla Spivak, a world-renowned bee scholar at the University of Minnesota who has been collaborating with General Mills on this initiative. “Every day, 4,000 species of North American bees are traveling from flower to flower, shopping for the variety of good nutrition they need in order to thrive. My hope is this partnership between farmers, the Xerces Society and General Mills will not only beautify the North American countryside with vibrant wildflowers, but also help the bees we all rely on so much get back on their own six feet!”
To view the multimedia release go to:
http://www.multivu.com/players/English/7803951-honey-nut-cheerios-pollinators/
As fans across the country celebrate the start of another college football season, The Goodyear Tire & Rubber Company will celebrate its own college football tradition —60 years of aerial broadcast coverage from the Goodyear Blimp.
The Goodyear Blimp first provided stunning aerial views of the 1955 Rose Bowl, revolutionizing the way fans experience sporting events. In the years since, Goodyear’s iconic airship has covered some of the biggest matchups in college football history, offering its own unique perspective of the action on the ground. It has evolved into a football tradition of its own, with fans often correlating the magnitude of the game with the Goodyear Blimp flying overhead.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7404457-goodyear-fans-of-tradition-campaign/
Bees are responsible for one in every three bites of food we eat, but their populations are in decline, threatening the food supply as we know it today. According to a recent survey conducted by Cascadian Farm, more than 60 percent of Americans are unfamiliar with colony loss, the phenomenon characterized by honey bees abandoning their hives, never to return. Beyond honey bees, one-third of America’s native bumble bee species are now at risk of extinction. Today, Cascadian Farm—in partnership with The Xerces Society for Invertebrate Conservation and the University of Minnesota Bee Lab—announced its ‘Bee Friendlier’ program to increase awareness of these critical issues and encourage simple actions to help bees thrive.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7330451-cascadian-farm-bee-friendlier-helps-bees-thrive/
Elon Musk unveils the Model 3 at the Tesla Design Studio March 31, 2016. I was among the first to take a ride in the new car and was impressed with the design, power, and great looks! The interior just has one 4:3 ratio monitor in a horizontal positon. There are no gauges or dials anywhere! Still a very fast car and I'm sure options will include models that can go 0-60 in the 4.5 second range. Base models will innclude auto pilot and supercharging.
Read about a $3,000,000 mobile home in escrow at http://www.themaliburealestateblog.com
At this year’s Green Industry and Equipment Expo (GIE), MICHELIN Tweel Technologies announced it has partnered with John Deere to equip its ZTRAK™ 900 Series line-up of zero-turn commercial mowers with the ground-breaking MICHELIN® X® TWEEL® TURF™ as original equipment to replace a standard 24x12x12 tire. Available on the 54-, 60- and 72-inch deck sizes, the MICHELIN X TWEEL TURF eliminates downtime and is maintenance free.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7347552-michelin-x-tweel-turf-tires-exclusively-on-john-deere-ztrak-900-series-mowers/
Back-to-school is around the corner, and Primrose Schools, a family of accredited, early education and care schools, is accepting enrollment for Fall 2014. With more than 280 schools in 20 states across the country, Primrose provides high-quality education and care to more than 60,000 children ages 6-weeks to 6-years-old.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7124851-primrose-schools-first-five-years-early-education/
Istanbul Autoshow 2015 is held at TUYAP Fair, Convention and Congress Center on May 22-31 and automobile enthusiasts will meet the “new wonders of the world”
Istanbul Autoshow 2015, organized jointly by ODD (Automotive Distributors' Association) and TUYAP Tüm Fuarcılık Yapım A.Ş., was held at TUYAP Fair, Convention and Congress Center at Beylikdüzü between 22 and 31 May 2015, and more than 60 new models were introduced to car enthusiasts for the first time in Turkey. Among these new models, two of them celebrated their world premiers at the Istanbul Autoshow. TUYAP hosted the Autoshow in its 14 halls on a total indoor area of 120,000 square meters, presenting automotive enthusiasts the new wonders of the world: the latest car models.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7533851-new-wonders-exhibit-Istanbul-autoshow/
Vier Modelle fallen im aktuellen Winterreifentest glatt durch und erhalten die Note „mangelhaft“. Aufgrund deutlicher Schwächen auf nasser Fahrbahn rät der ADAC vom Kauf des Kormoran Snowpro b2, des Maragoni 4 Winter E+, des Interstate Winter IWT-2 und des Sailun Ice Blazer WSL-2 ab. Verbraucher haben dennoch eine große Auswahl: Insgesamt haben ADAC und Stiftung Warentest 32 Modelle untersucht - elf Reifen erhalten ein „gut“ und sind damit besonders empfehlenswert. Gleich sieben gute Reifenmodelle gibt es in der kleinen Dimension mit der Größe 185/60 R15T (z.B. für Audi A 1, Citroën C3, Fiat Punto Renault Clio, VW Polo). Testsieger mit Bestnoten auf nasser Fahrbahn sowie auf Schnee und auf Eis ist der Continental ContiWinterContact TS850. Der neu entwickelte Dunlop Winter Response-2 überzeugt die Tester besonders auf nasser Fahrbahn, auf Schnee und beim Kraftstoffverbrauch. Ebenfalls sparsam ist der Semperit Speed-Grip 2. Der Michelin Alpin A4 glänzt beim Verschleiß und der Nokian WR D3 überzeugt auf trockener Fahrbahn. Bei den größeren Reifen (225/45 R17H z.B. für Audi A 3, Mercedes C-Klasse, Opel Astra, Skoda Oktavia) schneiden vier Produkte mit „gut“ ab. Drei Modelle setzen nach Ansicht der Tester besondere Akzente: Der Continental ContiWinterContact TS850 mit der Topbewertung auf Schnee, der Bridgestone Blizzak LM-32S mit der Bestnote auf Nässe und der Michelin Alpin A4 mit dem geringsten Verschleiß. Der ADAC Winterreifentest hat insgesamt 18 Prüfkategorien und bietet somit dem Verbraucher umfassende Informationen. Es wird unter anderem ein Praxistest auf einer verschneiten Passstraße, umfangreiche Brems- und Ausweichversuche auf Nässe, Schnee und Eis sowie Tests zu Verschleiß und Kraftstoffverbrauch durchgeführt. Im Gegensatz dazu bietet das EU-Reifenlabel nur Informationen zu Rollwiderstand, Nassbremsen und Außenfahrgeräusch - wie wintertauglich ein Pneu ist, zeigt es nicht.
SC Johnson, the world's leading manufacturer of pest control products, is using its 60 years of insect expertise to educate consumers as the Zika virus continues to spread. Immediately following the initial outbreak in Brazil, the company assembled its experts and began developing educational resources for consumers to understand how to best protect themselves against mosquitoes that may carry disease.
For nearly 60 years, SC Johnson entomologists have studied insects at the Entomology Research Center in Racine, Wis., the world's largest private, urban entomology research center. In their research, they help SC Johnson create products that consumers can trust and to provide them with the right product for their pest control needs. SC Johnson is the world's largest manufacturer of insect repellent and household insecticides, including OFF!®, Raid®, Autan® and Baygon®.
To view the multimedia release go to:
http://www.multivu.com/players/English/7787731-sc-johnson-zika-mosquito-protection/#release
Today, disruptive underwear brand, Tommy John, launched an integrated campaign demonstrating the issues men face every day with traditional ill-fitting undershirts.
The campaign includes “Undershirt Undoing,” a 60-second film, along with TV, radio, digital, print, and outdoor advertisements. Continuing their “No Adjustment Needed” brand story, this is Tommy John’s second campaign produced by creative agency, Preacher. The film shines a light on Tommy John’s innovative patented undershirt as the ultimate solution to the frustrations men face with their undershirt. These frustrations include bunching, stretching out, yellowing, and coming untucked.
“For too long men have been resigned to living in discomfort with their undershirts and allowing it to negatively impact them everyday." Says Josh Dean, CMO at Tommy John. "No other brand was speaking to this uncomfortable truth, nor offering an answer. We saw an opportunity to take ownership of the problem and to showcase our patented undershirt as the ultimate solution. In typical Tommy John fashion, we took to raising awareness about a frustrating issue in a humorous yet relatable way."
To view the multimedia release go to:
http://www.multivu.com/players/English/7648931-tommy-john-the-big-adjustment/
A recent Federal Emergency Management Agency (FEMA) survey found that nearly 60 percent of American adults have not practiced what to do in a disaster by participating in a disaster drill or preparedness exercise at work, school, or home in the past year. Further, only 39 percent of respondents have developed an emergency plan and discussed it with their household. This is despite the fact that 80 percent of Americans live in counties that have been hit with a weather-related disaster since 2007, as reported by the Washington Post. With the number and severity of weather-related disasters on the rise, the America’s PrepareAthon! is an opportunity for individuals, organizations, and communities to take action to prepare for specific hazards through group discussions, drills, and exercises.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7500251-fema-national-prepareathon/
Isle of Capri Casinos, Inc. (NASDAQ: ISLE) today announced the winners of its first charitable social media contest awarding a share of $60,000 to six local nonprofit organizations.
“With over 155,000 votes cast in Community Aces Challenge and over 300 applications to participate, we were thrilled with the response to Isle’s first charitable contest on social media,” said Virginia McDowell, Isle’s president and chief executive officer. “As we watched the results and saw how hard all of the charities were working to garner votes, we decided to add a third place prize to the competition.”
“The 150 participating nonprofit organizations registered in the fourth quarter of 2014 and coordinated their own individual voting campaigns between Feb. 1 and March 20, 2015,” said McDowell. “We commend the efforts of all the organizations in the Challenge! Each organization has a mission dedicated to enhance the communities we all share and we look forward to seeing the funds put to use.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7490751-isle-of-capri-casinos-community-aces/
