Dav Pilkey, the creator of the Captain Underpants series, explains how Reading Gives You Superpowers! http://www.pilkey.com and http://www.scholastic.com/captainunderpants Children/News/Public Service Announcement
Research shows that success in school and life starts with literacy. When children become good readers in the early grades, they are more likely to become better learners throughout their school years and beyond. In a nationwide effort to communicate to parents the importance of reading to their school-aged children, the Library of Congress and the Ad Council have teamed up with Reading is Fundamental (RIF) to launch a new national public service advertising (PSA) campaign, “Book People Unite.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/55363-ad-council-library-of-congress-book-people-unite-psa-to-encourage-reading
The Ad Council, in partnership with the U.S. Department of the Treasury and the U.S. Department of Housing and Urban Development (HUD), have joined together to launch a new phase of their Foreclosure Prevention Assistance Public Service Advertising (PSA) Campaign. The campaign aims to increase awareness of the Making Home Affordable® Program’s free resources and assistance for homeowners who are struggling with their mortgage payments.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51783-ad-council-making-home-affordable-english-psa
The Gay, Lesbian & Straight Education Network (GLSEN) and the Ad Council joined the National Basketball Association (NBA) to debut a series of public service advertisements (PSA) featuring Phoenix Suns stars Grant Hill and Jared Dudley designed to address the use of anti-gay language among teens. The campaign includes new television, radio, print and Web ads and the TV spot will launch this Sunday during the NBA Conference Finals on ABC, TNT, and ESPN. The PSAs are an extension of the award-winning Think Before You Speak campaign and GLSEN’s “Changing the Game” initiative.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/50081/
To coincide with the one-year anniversary of First Lady Michelle Obama’s Let’s Move! initiative, today she has partnered with the U.S. Department of Health and Human Services (HHS), the U.S. Department of Agriculture (USDA) and the Ad Council to launch a new series of public service advertisements (PSAs) designed to provide parents and caregivers throughout the country with information to help them make healthy food choices and increase physical activity. The First Lady will announce the launch of the new ads at an event held at North Point Community Church in Atlanta this afternoon.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/48526/
North Shore Animal League America – the world’s largest no-kill animal rescue and adoption organization – will debut its Public Service Announcement featuring animal advocate and adopter Beth Stern, on Monday, August 1, 2011 for “World Mutt-i-grees® Rescue Day”.
A live webcast of the Animal League press conference at 12:00 NOON EST will be available at: World Mutt-i-grees Rescue Day. This includes a special celebrity guest appearance by actress, adopter and Mutt-i-grees spokesperson Kathryn Erbe.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51368-north-shore-animal-league-america-psa-beth-stern
In a nationwide effort to encourage all Americans to take steps to prepare for possible emergencies, the Federal Emergency Management Agency’s (FEMA) Ready Campaign and The Advertising Council have joined today with The Weather Channel® (TWC) to launch a new series of public service advertisements (PSAs). The PSAs are an extension of the national Ready PSA Campaign and will be distributed in advance of National Preparedness Month (NPM) in September.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/45754/
In response to the epidemic of lives lost to Lung Cancer in the U.S., and the world’s Number One Cancer Killer, Maroon 5 has joined BJALCF as an incredible Grammy-award-winning VOICE to launch a national and international Lung Cancer Awareness campaign. This campaign encourages everyone to spread awareness and raise funding for the cancer that kills more than 1.3 million worldwide annually and 450 per day in the United States.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54989-maroon-5-adam-levine-bonnie-j-addario-lung-cancer-foundation-bjalcf
Office of Emergency Management (OEM) Commissioner Joseph F. Bruno, FEMA Deputy Administrator Richard Serino, Fire Department (FDNY) Commissioner Salvatore Cassano, Police Department (NYPD) Assistant Chief Harry J. Wedin, The Advertising Council Campaign Manager Jessica Dahl, American Red Cross in Greater New York Chief Administrative Officer Richard Kane, and Counsel to Brooklyn Borough President Jason Otaño today kicked off National Preparedness Month by encouraging New Yorkers to audition for an upcoming TV public service advertisement (PSA).
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/45752/
Coincidiendo con el primer aniversario de su iniciativa Let\'s Move!, la Primera Dama, Michelle Obama, se ha asociado hoy con el Departamento de Salud y Servicios Humanos de los Estados Unidos (HHS), el Departamento de Agricultura de los Estados Unidos (USDA) y el Ad Council para lanzar una nueva serie de anuncios de servicio público (PSA) creados para dar a los padres y a los cuidadores en todo el país una información que los ayude a escoger alimentos saludables y aumentar la actividad física. La Primera Dama anunciará el lanzamiento de los nuevos anuncios en un evento que se celebrará en la iglesia North Point Community Church en Atlanta, esta tarde.
Para mas informacion, va a http://multivu.prnewswire.com/mnr/adcouncil/48527/
The Trevor Project, the leading national organization focused on crisis and suicide prevention efforts among lesbian, gay, bisexual, transgender and questioning (LGBTQ) youth, announced today the launch of a national public service announcement (PSA) targeted at LGBTQ youth. The PSA features Daniel Radcliffe, the star of the “Harry Potter” film series, Broadway’s “Equus” and the upcoming revival of “How to Succeed in Business Without Really Trying.” Newsrooms and broadcasters are encouraged to download the broadcast-quality (MPEG-2) PSA available on the panel to the right, and the video can also be easily embedded onto websites, blogs and online news outlets.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/thetrevorproject/44111/